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Communication strategy of a company
Tomanová, Monika ; Pauknerová, Daniela (advisor) ; Kašparová, Eva (referee)
The topic of my thesis is the communication strategy of non-profit organizations. The theoretical part deals with the explanation of important concepts, such as: non-profit organization, communication and communication process, marketing and marketing mix and finally, communication is explained as a complete integrated system. The practical part deals with specific non-profit organizations, such as Ozvěna and Hnutí Brontosaurus. The following methods are used in my thesis: a questionnaire, analysis of documents, interviews with the public and employees of organizations. The current communication strategy of organizations are analyzed and strenghts and weeknesses are identified. Based on this analysis using the above methods, there are mentioned specific recommendations for improvements.
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The communication analysis of „Dejvické divadlo“
Böhm, Jiří ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The target of theoretical part this thesis is to characterize individual operations, techniques and tools of public relations and define their specifics in theatrical segment. The result of the practical part is evaluating communication activities of "Dejvické divadlo" and determine suitable recommendations.
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Project management
Jon, Jakub ; Řepa, Václav (advisor) ; Lacko, Branislav (referee)
Every part of human life is experiencing constant development. Turning point of modern company competition is the ability to react to changes and needs of environment. This precondition is mainly for filled through projects. This thesis focused on project management analysis of employee component and impact of his satisfaction on project efficiency. These findings are the ground of the discovery of substantial factors (such as mood in organization, awareness, evaluation etc.), which affects projects run. Each factor has assigned group of measures in order to enhance project management capability of common company. Within analysis, basic dispositions for project environment, in which are projects realised, were identified and this led to derivation of project environment maturity model. Model should force company to think about quality of current environment and be a guideline to further improvement.
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Analysis of the marketing communication of Image Lab s.r.o. company
Kalendová, Kateřina ; Zamazalová, Marcela (advisor) ; Rak, Ondřej (referee)
Many companies nowadays apply themselves to company trainings and consulting. It is a very profitable field for enetrprise and that is also why there is such a huge competition. Because the product is services, which are intouchable, impossible to test, it is more about good marketing.Communication with customer and continual contact with him is essential. In the thesis there was realised and assignemet of the marketing communication of the Image Lab s.r.o. company. From the results it is clear, that it is necesarry to monitor customers satisfaction and to find out their needs and wishes.
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Communication strategies in the company
Radil, Lukáš ; Říhová, Zora (advisor) ; Ošmera, Jiří (referee)
Application-oriented work on the theme "Communication strategies in the company" is solving problems with corporate communications solution in companies. It is a reaction to the ever-present poor and nonconceptual marketing communication whether it's a small or large firm. The aim of this work is to provide an overview of communication tools and to show on concrete company, that for the formation of functional integrated commercial communication is not always required expensive advertising agency. The theoretical section summarizes the essence of communication strategy and business planning process with emphasis on the concept of IMC - integrated marketing communications followed by a list of commercial communication tools, including brief description and examples from practice. Detail is given to new trends in marketing and the issue of online marketing and use of social networks. In the practical part, the goal is to propose communication strategy for newly founded agency. First step is a detailed analysis of the position, target audience and competition. Then I establish a communication strategy corresponding with business goals and results of analysis. After that, appropriate communication tools are identified and design of use is outlined. In the end I also establish benchmarks for success assessment, timetable and estimated budget for implementation of the proposed strategy.
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Analisis information during extraordinary occurrences
Břízová, Lucie ; Toman, Prokop (advisor) ; Doseděl, Martin (referee)
The aim of this graduation thesis is to introduce the effective information processing during extraordinary occurrences. Initially, it processes the information generally, presents it's life cycle and types of communication. It also explains models of communication. The second part depicts extraordinary occurrences. It defines particular sorts of extraordinary occurrences and possible critical countermeasures. It targets the legal regulation, which defines these situations. In the last part, the author explains hers performed survey of public opinion on extraordinary occurrences, which she interprets both graphically and in writing. In conclusion, this graduation thesis evaluates the policy of the Czech Republic during extraordinary occurrences.
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Communication strategy of the travel agency Adventura
Medunová, Helena ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The main objective of the thesis is to outline an advertising campaign for the travel agency Adventura. The paper contains a description of marketing itself, marketing mix and marketing in tourism. Subsequently, it focuses on competitive analysis with competitors' communication behavior, an analysis of the target audience and its definition. The recommended media mix follows, including the detailed budget.
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Optimization and Control of the Communication Strategy of the Prescription Drug (in cooperation with sanofi-aventis)
Norková, Silvie ; Král, Petr (advisor) ; Eretová, Iva (referee)
The thesis addresses the analysis of the marketing mix in the pharmaceutical industry with a detailed focus on the promotion and communication channels of the prescription drug. The aim is to help a company with a control and optimization of the communication strategy so that it is adapted to the new trends. The differences between the prescription drug and the over-the-counter drug in the aspects of communication, promotion and the role of branding is drawn. Several methods such as analysis, description and marketing research are used. The thesis is divided into five main chapters.
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Communication strategy of the company Teamconsult s.r.o.
Vávrová, Alena ; Halík, Jaroslav (advisor)
At the begining of the thesis there is short introduction of Teamconsult s.r.o., each element of the company's enviroment was analised (segmentation of customers, indentification of competitors), followsd describtion of current situation on the market of personnel services. The general conditions has been taken into account by evaluation of the past ability of the company to communicate with the market. The author analises separatelly all elements of the communication mix of Teamconsult s.r.o.. The priorities of the firm were set and in the terms of the current economical situation the communication strategy of the company was defined.
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