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Soft skills and their progress by students FM VŠE
Jedounová, Lucie ; Míková, Irena (advisor) ; Musil, Martin (referee)
In theoretic part of bachelor I define term soft skills, point out their importance generally for human, specially for students (graduates) as future job candidates and describe constituent soft skills. The goal of practical part this work is map situation in soft skills by students 1st and 3rd year bachelor, attendance study and find out, if they have during their study ample opportunity for progress soft skills and if they feel improvement at the end 3rd year in this sphere.
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Analysis of Employees' Satisfaction in a chosen Firm
Opálková, Andrea ; Vinšová, Tereza (advisor) ; Kocábová, Daniela (referee)
The aim of the bachelor work is to determine, how employees of the concrete company are satisfied with organization contribution to increasing their satisfaction and how employees themself promote the reputation of the company. The work is focused on an analyze of motivation, salary, remuneration, employee benefits, employee relations and employee participation in problem solving and their influence on job satisfaction. From the beginning there is a theoretical solution and then the solution is compared with the company SAND TEAM, spol. s r.o., which was got from question -- form survey. According to the survey results will be proposed some proceeding contribute to increase employee satisfaction.
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The corporate brand building
Wisterová, Veronika ; Průša, Přemysl (advisor) ; Urválková, Lucie (referee)
This study deals with the theme of the corporate brand building. The main aim is to analyze the process of the bulding and directing of the corporate brand. The theoretical part specifies the instruments that firms use for brand building and defines other aspects that are connected to this topic. The practical part applies these instruments on the brand building of the firm Yves Rocher, evaluates their contribution and gives recommendation for their improvement.
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Information, knowledge and communication as a system implements for development of european community
Novotný, Ivo ; Střížová, Vlasta (advisor) ; Urban, Miloslav (referee)
The main goal of this essay is to have a closer look at functionality of the European Union from the perspective of usage information, knowledge and communication. These three instruments are the main elements in presented analyses. The essay is divided into three parts which have logical order. The first part deals with definition of system instruments - information, knowledge and communication. There is mentioned their meaning with link to the European Union. The second part is dedicated to the system of the European Union, its policy, especially in a field of information society, communication within the European Union, information and communication technologies. There is a history, enlargement and principle of working of the main institutions described in a system of the European Union. There is deep analysis of main programs eEurope and i2010 in the part describing information society. The part dealing with communication describes the most important communication linkages running in the European Union. The third part is dedicated to the comparison of technology usage, information literacy and outlines future development of European Union.
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Virtual construction of social reality through online communication and social networks
Klouček, Viktor ; Rosický, Antonín (advisor) ; Sigmund, Tomáš (referee)
This final paper is centered on influence of the internet in forming of social reality. Main factor in creation of social reality is element of socialization, say communication. The aim of this paper is online communication and socialization developed through chats, discussion groups, blogs, forums summarized by one term -- social networks, which gained very strong position among communication applications available on the internet. I have tried to find out how online communication influence people and how close one can get in creation of social reality in virtual settings in correlation with other members of such settings. Technology of today creates new forms of communication and new ways and connections among members of online communication groups, which differ from the real ones. Distance is no longer an issue and it is completely natural to interact, thus influence somebody and be influence by somebody, from a different geographical, social, economical or political settings. All of these factors directly influence construct of social reality of those who communicate. Study was conducted as a survey. Questionnaire was sent to two hundred people and 107 returned back. More than half of 107 respondents don't know each other, come from various social classes and different areas of Czech Republic. Range of age of respondents is 15-63 years. All of them were given questions aiming at the reality of virtual communication, virtual friendship and bonds between online members. Other questions aim at the authenticity of information and partially influence of commercials in process of decision making. My contribution to this work was mainly creation of questioner, analysis of answers towards conclusions about the influence of online communication on perception and forming of social reality. Analysis that aimed at respondents spending most of their time online brought interesting conclusions in comparison with other groups, which didn't spent as much time online. The paper begins with theoretical summary of reality, its construction, online applications and scientific papers which include their positive and negative impacts. Following there is study introducing respondents, basic questions, hypothesis and then interpretation of answers with previous studies taken in account. Outcome of this work concludes main aspects of interpretations and draw basic view of the future. The questionnaire and more detailed answers about time spent online are in the appendix.
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Creation a small organization website analysis
Labašta, Petr ; Toman, Prokop (advisor) ; Havlan, Jan (referee)
This work theoretically and practically deals with creating website of a small organization. The theoretical part is aimed on rules and procedures, which everybody should follow in order to create quality websites. The theoretical part also describes the purpose of a website for organization and visitors of the presentation. The practical part is aimed on my own knowledge and experience. This part describes creating a website for a pension, analyses the original website and possible causes of the owners' demand for an update. And the last part is my view of the future of websites and describing possible new functions and possibilities of websites.
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Perception and production of graphic design in different cultures
Čermák, Radim ; Sigmund, Tomáš (advisor) ; Krsek, Libor (referee)
The modern world is more and more dependent on information. As grows its importance, so does its quantity. That is why the good communication, especially the visual one, is indispensable for the proper disclosure and addressing of potential recipients of information. Graphic design provides the form of visual communication. The interconnection of different cultures is linked with the quick pace of globalization - thus the communication with different cultures is important. Each culture is based on specific values that can vary and very often do to a great extent. These values are then reflected in all areas of human activity, graphic design included. At first, we define the term culture and have a look at the process by which we acquire it - to find out its influence on us. We use as a means the interdisciplinary approach which draws knowledge on cognitive science, neuroscience, psychology and anthropology. Next, we focus on the principles of visual perception and studies concerning the difference in behavior and visual perception in different cultures. We divide the world on the basis of culture-shape events into different cultural units and we analyze graphic design in different cultures by using the knowledge from the previous chapters. We point out the principles and potential pitfalls of symbols and colors in the communication with other cultures. We describe the way how the paradigm of cultural values is reflected in the graphic design and we try to capture the features of visual communication typical for each culture.
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Facebook Phenomena in Today's Communication
Mareš, Jakub ; Pavlíček, Antonín (advisor) ; Kalina, Jaroslav (referee)
Transdisciplinary focused work concentrates on communication on the social network Facebook. Firstly, the author puts forward a theoretical introduction to social communication and afterwards to communication on social networks. The thesis introduces the concept of New Media and Web 2.0 as the essential platform for the full development of the potential of Facebook. Further, the author discusses the term Online Social Networks and the definition of Social Capital. With the help of the former and latter the author demonstrates the rightfulness of people social ties; i.a. on the Small-World theory. The subsequent analysis is dedicated to Pages and Groups, which appear o Facebook. On sampled examples the author examines the content of communicated messages, the motivation people have to join such Groups and Pages and the overlap this activity has in the real world.
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The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival
Jamníková, Lucie ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This Bachelor Paper, entitled "The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival", deals with the issue of media and media communication. The theoretical part of the paper defines the basic terms such as media and communication and briefly explains their development. Predominantly, however, the paper deals with propagation as one of the forms of media communication. The main principles of successful propagation and its tools are then applied in the practical part of the paper, which focuses on analysing the specific media campaign of the SazavaFest festival. The analysis is made chronologically, from the preparation stage until its evaluation and assessment. The paper does not fail to determine the main target groups of the festival and the aims of the campaign in general. The paper concludes with the formulation of the author's own proposals for increasing the effectivity of the entire media campaign.
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Communication strategy of Castle Berchtold.
Blahová, Eliška ; Postler, Milan (advisor) ; Štrajtová, Bohdana (referee)
Thesis topic: "Communication strategies of the Castle Berchtold" mainly deals with the analyses of current situation and proposals for improvements in the future. Thesis in the theoretical part deals with reasoning about the meaning and history of marketing and communications strategy in today's trade. Extensive part of the theory handle in detail with the analysis of the communication plan and strategy. The practical part presents the thesis the castle Berchtold itself-- geographic location, history, present and vision for the future. Assess the current state and their activities. The greatest emphasis is placed of course, on the last part the communication plan for 2011. In this field I use knowledge that I gained during studying at the University of Economics in recent years, but especially during the last semester, when I attended a minor specialisation Commercial communication. This section can also serve as a basis for the actual communication with clients from different types of services. The conclusion of the thesis examines whether the aim, as set out in the introduction, was satisfied or not.
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