|
|
Business Plan - Creating of a new innovative software product
Jakůbek, Aleš ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
This diploma thesis deals with the business plan, which is the development of a new product of already established company. For good processing of the business plan, the findings are written in the theoretical part of the thesis. These include the data processed in the analytical part and also in draft part, which should reflect the current economic situation of the company and results in possible scenarios of the project.
|
|
|
Bussiness Plan
Zemanová, Lucie ; Pernica, Martin (referee) ; Hanušová, Helena (advisor)
The subject of this diploma thesis is the compilation of the business plan for the extension of the services of the Toy Shop * Stationery. This work consists of three main parts. The theoretical part contains definitions of terms forming the structure of the business plan and the definition of necessary analyzes. In the analytical part is analyzed the current state of the company. In the last proposed section is created a concrete business plan, which is aimed at the development of the company.
|
|
|
Expansion of a Czech Producer of Modular Wood Buildings on the Intra-community Market
Kočařík, David ; Kubant, Michal (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with a proposal of business development of the company DOMESTAV PLUS s.r.o., which deals with the production of modular wooden buildings. The theoretical part contains defining the terms connected with the intra-community market, the conditions for entering this market and description of selected analyses of company’s external and internal environment. These analyses are applied in the practical part as basis for the proposal of an appropriate strategy for the development, consisting in the expansion of the company into the intra-community market. On the basis of the results of the analyzes is made the proposal of changes, which leads to increased competitiveness and improvement of the company's economic situation. The proposal part also deals with identification of the risks associated with the implementation of this change.
|
|
|
Development Strategy of Small Company
Nácovský, Tomáš ; Kopecký, Petr (referee) ; Koráb, Vojtěch (advisor)
Thesis is focused on analysis of current state of selected company and its environment. Using strategic analysis, the competitive advantage and place on market is determined. Strategic goals of company and its vision are designed in accordance with its development and it encompasses individual functional strategies together with schedule of implementation.
|
|
|
The Business Plan for Establishing of Small Company
Březinová, Tereza ; Blažek, Jaroslav (referee) ; Koráb, Vojtěch (advisor)
This master’s thesis is focused on creation of a real business plan for establishing of the small company. The company is offering scaffold services – assembly and disassembly scaffolding and the other associated support services. The first part of this thesis contains the theoretical background in the field of business, followed by part of the analysis of the external and internal environment. The last part includes a proposal for a concrete business plan, including timetable and implementation.
|
|
|
Strategic Brand Development of Company
Botek, Aleš ; Mareček, David (referee) ; Zich, Robert (advisor)
This diploma thesis focuses on the determination of StarkGlass brand strategy, which focuses on the online sale of protective films for mobile phones. The work explores the experience of the existing customers of the brand, which is then used for proposals for improvement and for the determination of the future StarkGlass branding strategy.
|
|
|
A Developer's Project for the Construction of a Block of Flats in Prague
Karásek, Roman ; Jandásková, Tereza (referee) ; Komosná, Milada (advisor)
This diploma thesis deals with a development project in Prague the name Residential Complex of the Green Town and development market analysis in Prague. The diploma thesis describes individual phases of the development project, summary SWOT analysis for construction, method of project financing and risk management plan. The analysis of development projects is focused on the development of supply, demand, the development of new flats depending on the financial availability and location, where the prices of flats are compared with my resolved apartment building.
|
|
| |
|
|
Marketing strategy
Pospíšilíková, Vendula ; Kašpar, Michal (referee) ; Schüller, David (advisor)
The main goal of this thesis is to design marketing strategy for a Tennis hall ROCI. Theoretical part focuses on the issues of marketing, marketing strategy and marketing mix. There is also included a creation of the analysis evaluating external and internal company environment. The current situation is described in the analytical part. The appropriate recommendations, and suitable marketing strategies, are defined and based on a marketing research done trough questionnaires.
|
|
|
Company Marketing Mix
Valouch, Vladimír ; Chovan, Peter (referee) ; Kaňovská, Lucie (advisor)
Master’s thesis is focused on the marketing mix of the QUICK bistro. In the theoretical part are described important concepts of marketing and selected analysis. Then in the analytical part are listed the information about the company, but particularly the analysis of the business environment, the marketing mix and the SWOT analysis are performed by defined theoretical basis. The last part of the thesis includes possible suggestions for improvement marketing mix of the company.
|
guest ::
