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Cuba, The United States of America, media, Granma, The Washington Post, Cuban-American relations, ideology
Kadlecová, Gabriela ; Němcová Tejkalová, Alice (advisor) ; Šmíd, Milan (referee)
This bachelor thesis compares how American media, particularly The Washington Post, informed about important world events with the information published in the Cuban daily newspaper Granma. Observed time range is June 21 to July 21 2009. The Cuban daily newspaper Granma comes out worse in this comparison because ideology of the Cuban Communist Party is clear in the majority of its articles. Even tough the newspaper regularly published articles not burdened by ideology, for example about sports or culture, in many texts that appeared in the political section in the followed period, ideology was clear and they were not written in an objective way. Most tinted articles were published in connection with the "Cuban Five" and the coup d'état in Honduras. However, neither was The Washington Post fully objective: too much space was dedicated to some topics, which proves for example the death of Michael Jackson. A similar case represents the economic situation, to which even several articles a day were dedicated. In addition, it obviously gave priority to the United States of America and overlooked events in the rest of the world.
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Ronald Reagan and the Rise of the New Christian Right
Bärtl, Štěpán ; Sehnálková, Jana (advisor) ; Anděl, Petr (referee)
The bachelor's thesis "Ronald Reagan and the Rise of the New Christian Right" deals with the role of religion in American politics during Ronald Reagan's presidency in the 1980s. The emergence of the religious right movement is explained as a response to the social and cultural upheavals of the 1960s and the 1970s and as part of the so-called Culture War. The New Christian Right used political lobbying in an attempt to promote conservative values in various social issues. By analyzing primary sources and secondary literature, the author seeks to explain to what extent the movement was successful in implementing their program into actual policy. Furthermore, the thesis attempts to answer the question, whether Ronald Reagan was a president of the Christian Right. The thesis is divided into two sections. The first part deals with the main issues in American society after the Second World War and explains the reasons that led conservative Christians to become politically active. It goes on to explain the ideology behind the New Christian Right movement, the ways in which it tried to achieve its goals, and its most prominent organizations and members. The second part of the thesis deals with the 40th president and his relationship with the New Christian Right. Based on an analysis of Reagan's approach...
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Mythology and ideology of advertisemrnt in magazine Vlasta from 1947 and 2009
Kusá, Iva ; Šoltys, Otakar (advisor) ; Köpplová, Barbara (referee)
Diploma thesis ,, Mythology and ideology of advertisement in magazine Vlasta from 1947 and 2011" deals with a specific way of understanding of values by current society, of a role of woman and family expressed by advertisement and where we can find modern myths and ideology. I chose two issues for analysis, issue 1 from year 1947 and issue 65 from year 2011. In theoretic part we described the origin of myths, their changes and understanding modern myths by current society. We tried to explain meaning of ideology, understanding of character man and woman in advertisement before and now, semiotic codes as per Barthes, Saussure and Peirce and stereotype usage. In practical part we tried to find out how myths are connected with theme family, place and a role of woman and ideology of current society. We tried to find modern myths in nowaday and past advertisements. We applied semiotic and visual analysis on every advertisement from both issues, tried to find signs and how they changed. Changes in mythology are affected by ideology of society, we can see changes in form of advertisement, in issue 65 are mainly colourful photographs, competitions and advertisement for next Vlasta issue.
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Ideology of Liberalism, or Ideology after its own End
Korda, Tomáš ; Suša, Oleg (advisor) ; Hauser, Michael (referee)
The essay begins with Benjamin`s comprehension of truth and his method of constellation which aims to the truth. I connect the method to the act of naming, which I derive from comprehension of subject in German idealism. Method is necessary condition for very constellation of liberal ideology. Contemporary liberalism thus does not only symbolize time after "the end ideology", but even space of time, when the ideology acquire its own most effective form. "The truth became most effective form of lie." In this sense I continue in critique of postmodernism as the ideology of late capitalism. In fine I outline the way to postmodernism by force of "risk thinking" which remains faithful to dialectic. Solely immanent critique which is far from normative critique of postmodernism sets in motion rigid conditions caused by omnipresent ideology.
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Procházka, Tomáš ; Končelík, Jakub (advisor) ; Křeček, Jan (referee)
In 2007 the international community started to establish the political status of Kosovo, the Serbian province, inhabited mostly by the Muslim Albanian majority. In February 2008 Kosovo declared independence. What happened in the so-called "last media battle for Kosovo"? This thesis, called Representations of Serbs and Albanians in the Czech press during the proces of declaring independence of Kosovo, investigates discourses of two Czech newspapers and their coverage of the events between February 2007 and June 2008 when the Kosovo Constitution came in force. This thesis use both quantitative and qualitative content analysis. The analysis of recontextualization shows that the newspapers reproduce the dominant Serbian nationalism that focuses on the myth of a Greater Serbia.By an appropriation of different discourses, the dominant Serbian nationalism becomes legitimized and justified. In particular, the newspapers reproduce distinctive religious discourses from the political past, and furthermore, they borrow the so-called European,"war on terrorism" and "crime" discourses from the international mainstream public spheres and appropriate them to the contemporary political context. They borrow the so-called "modern Munich betrayal" and the Czech-Serbian kinship too. Generally, the newspapers reappropriate...
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The Mašín Myth. Ideologies in Czech Literature and Culture since the Second Half of the 20th century until the Present Day
Švéda, Josef ; Janoušek, Pavel (advisor) ; Bílek, Petr (referee) ; Bauer, Michal (referee)
This dissertation analyses narratives of the Mašín brothers and their father, Josef Mašín senior. The Mašín brothers established what they called 'a resistance group' against the Communist regime in Czechoslovakia, which between 1951 and 1952 killed three people. The brothers, alongside the other member of the group, Milan Paumer, escaped from the country in 1953, heading for the Western sectors of Berlin. Despite more than 20,000 East German and Soviet troops hunting them, the group reached West Berlin safely. Later, the brothers went to the USA where they joined the U.S. army. The dissertation analyzes a whole range of discourses including newspaper articles, historical papers, books, detective stories, novels, memoirs and also one episode of the Czechoslovak television series, Třicet případů majora Zemana ('Major Zeman's Thirty Cases'), entitled Strach ('Fear'), from 1975. The dissertation is conceptually embedded in cultural studies and critical theory. Drawing on Roland Barthesʼs work on mythologies, Hayden Whiteʼs theory of history and Slavoj Žižekʼs theory of ideology, the dissertation considers the relationship of the Mašín brothersʼ narrative representations with respect to the dominant ideology of the time. The first chapter of the dissertation deals with narratives produced in Communist...
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Gender and Media in the Age of Post-Modernity: Revealing Gender Stereotypes in the Contemporary Czech Advertising Discourse
Olbertová, Martina ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
ENGLISH SUMMARY The main objective of this thesis was to provide a complex perspective on the mutual relationship of gender and media in the age of post-modernity with a special attention to the stereotypical gender portrayal presented to us by the contemporary Czech advertising discourse. We chose to demonstrate this problematics through the methods of semiotic analysis on the analytical sample of 5 advertisements (consisting of selected TV commercials) representing various aspects of stereotypical gender images appearing in the today's Czech advertising contents. We then subjected these selected advertisements to the analytical methods in pursuit of finding the answers to the questions related to the media image of men, women and our society that the stereotypical gender depictions contained in these advertisements help to construct. Although many of these advertisements appear to be openly sexist or even misogynic on the first sight, using the mechanisms of semiotic analysis we came to a rather opposite conclusion proposing the analyzed contents are rather pro-feminine tending toward an extensive masculine critique. This result, however, is based mainly on the mechanisms of oppositional reading of the subjected texts. On the other hand, it is presumable that the "average media consumer" not having access...
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Czech sharing on Expo 1958 in Brusel and its image on contemporary press
Kacerovská, Soňa ; Bednařík, Petr (advisor) ; Sládková, Hana (referee)
v AJ The world exhibition in Brussels in 1958 marked an important event in the history of the Czechoslovakian totalitarian art history. Until today it is still a reminder of the high quality art handicraft, design and multimedia formation. In the atmosphere of the Cold war the EXPO 58 became a symbolical clash of the capitalist and socialist principles of government and a comparison of skills and abilities of their representatives (US and USSR). The attention of the visitors and the media surprisingly concentrated on the Czechoslovakian exposition, which apart from the traditional products presented also some new initiations in artistic and technological branches and contributed to the establishment of the so called Brussels life style. It was the Czechoslovakian success which helped the media to use the mechanisms of propaganda. Using three daily newspaper and two weekly magazines this work is trying to capture how was the Czechoslovakian participation showed to the public and what features of propaganda were used.
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The extremist organisation's potential in addressing teenagers in Czech republic
Papajiková, Miroslava ; Kučera, Rudolf (advisor) ; Charvát, Jan (referee)
THE EXTREMIST ORGANISATION'S POTENTIAL IN ADDRESSING TEENAGERS IN CZECH REPUBLIC Theses MIROSLAVA PAPAJIKOVÁ Abstract This paper is engaged in teenagers and their attitude towards the extremist organisation. The author sums up basic connotations of terms used in connection with the extremism. She acquaints readers with the best known extremist organisation in Czech republic and their methods how to address other people, namely teenagers. However, the text is focused especially on the real situation and that s why it contains an empirical part dedicated to research, where she submits and evaluates the dates obtained from questionnaires. The aim of this text is an analyse of the attitude of teenagers (without the right to vote) to the extremist organisation and vice versa the attitude of this organisation to the teenagers. The hypothesis is based on the notion that teenagers join the extremist organisation because of their dissatisfaction with the political situation and even as the absence of the right to vote.
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Critical discursive analysis television series Okres na severu
Szabó, Daniel ; Dominik, Šimon (advisor) ; Bednařík, Petr (referee)
This work is dedicated to exploring television series Okres na severu written by Jaroslav Dietl and directed by Evžen Sokolovský. The series was filmed in 1980 in the Czechoslovak television and falls into the normalization period (1968-1989) in Czechoslovakia. The aim of this study was to conduct a critical discourse analysis (CDA) of series Okres na severu, with special emphasis on the political power of Communism (Marxist-Leninist ideology) and its use of propaganda through the mass media (television). The text analyzed the discourse of the concept of a propaganda series and tried to answer the question of to what extent and whether the strip Okres na severu is a part of the propaganda. The main concept of this text was a discourse that we can define as a set of codes and rules used in producing the meanings related to any topic. Fairclough concept of critical discourse was chosen for its clear division of the so-called three-dimensional discourse (the text, discursive practice and social practice), which focuses on the interconnection of all three relationships (communication events) and the rules of discourse to explore the relationship to society and social conditions. We address the exploration of the concept of normalization, which is used for the second half (1968-1989) of the existence of the...
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