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Business Plan
Radošinská, Jana ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
Diploma thesis deals with the processing of a business plan to establish a tour operator, which will offer tours to Puerto Rico. Thesis is divided into theoretical and practical part. The theoretical part explains what is business and related terms. Defines the tourism business and the procedure for the establishment of tour operators. There are also theoretically explained individual chapters of a business plan. The practical part is dedicated to the establishment of tour operator, where is proceeded by individual chapters business plan, which are explained in the theoretical part.
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The comparison of the supply of travel agencies specializing in students
Jandová, Karolina ; Petrů, Zdenka (advisor) ; Kondrashov, Alexey (referee)
The bachelor thesis is focused on the evaluation of the supply of travel agencies focused on the segment of students in the Czech Republic. The evaluation is performed using the analysis of selected travel agents and the comparison of its product supply for students with selected foreign travel agency with the same specialization. In the first part of the thesis there are some terms important for understanding the thesis. The next part of the thesis describes selected companies and their supply focused on selected segment. At the end of the thesis there is a comparison of the supplies of the chosen companies. There is also the evaluation of the Czech travel agency's supply using SWOT analysis at the end of the thesis.
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Gastronomy and Tourism - Gourmet Tours
Agafontseva, Tatiana ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
Nowadays it is becoming more popular to travel and at the same time to get acquainted with the gastronomy and the culture of a foreign country. The theme of this thesis is the gastronomic tourism and the offer of gourmet tours. The aim is to evaluate the current state of gastronomic tourism with the help of analysis of tours for gourmets offered by Czech and Russian travel agencies. Rating is based on the offer of gourmet tours listed on the websites of travel agencies.
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Consumer protection in the case of bankruptcy of the tour operator
Krytinářová, Jana ; Horová, Olga (advisor) ; Palatková, Monika (referee)
The aim of this thesis is to analysis the current consumer protection in the case of bankruptcy of the tour operator in the Czech Republic, review of the present situation in selected member states of the European Union and a draft for the specific alternative options for the Czech Republic to increase the protection of clients of the tour operator. The theoretical part is devoted to the definition of the fundamental and legislative terms relating to the issues under examination. The practical part outlines the current situation of bankruptcies of the tour operators and ensuring the conditions in the Czech Republic and also in the European Union. The merit of the practical part is the result of the market research implementation, aimed at evaluation of the attitude and opinions of the professional public on the current situation in the branch. Based on the obtained information, the specific options for the tour operators and adjustments in the Czech tourism industry are provided, so the consumer protection in the case of bankruptcy of the tour operator would be sufficient.
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Travel contracts according to the new Civil Code
KARBULKOVÁ, Iveta
The topic of this thesis is: Travel contracts according to the new Civil Code. The thesis consists of two parts - theoretical and practical. The theoretical part deals with the basic terms related to the tourism and it describes the consumer protection legislation in both the Czech Republic and the European Union. In the practical part, there is an analysis of some travel contracts (including the terms of a contract) of tour operators and travel agencies located in České Budějovice. This part also analyses the results which were obtained from the questionnaires intended for the customers of tour operators or travel agencies and for the tour operators and travel agencies.
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Business plan of a tour operator
HAVLÍČKOVÁ, Daniela
The topic of this bachelor thesis is Business plan of a tour operator. The main goal was to create a business plan in order to found a tour operator in the city of Moravský Krumlov. The work is divided into a theoretical and a practical part. The theoretical one deals with basic concepts related to the topic of this thesis. The practical part concerns the creation of a specific business plan. The plan describes the tour operator as well as its product which is going to be offered. Analysis of competition and potential customers are also included as well as the establishment of an appropriate marketing and business strategy. In the financial plan were compiled the main financial statements: opening and closing balance sheets, profit and loss account and statement of cash flows. All above is followed by a SWOT analysis and evaluation of any possible risks. At the end of the work is the created business plan evaluated from the point of its viability.
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Analysis of acquisition of EXIM Holding by REWE Group
Zíma, Radek ; Smrčka, Luboš (advisor) ; Strouhal, Jiří (referee)
The aim of this thesis is to assess particular cross-border merger (acquisition) of EXIM Holding by REWE Group, analyze acquired company, evaluate benefits, synergies and disadvantages of this acquisition for both represented parties and determine main motives of this transaction. Methods used are based on financial analysis, managerial strategic analysis and analysis of available information and documentation regarding given transaction. Practical part focuses on applying methods described in theoretical part on structures of EXIM Holding. The conclusion is summary of relevant findings of thesis itself and evaluates benefits of analyzed transaction.
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Travel agreement
KRATOCHVÍLOVÁ, Aneta
A primary aim of this thesis is to analyse travel agreements of tour operators and travel agencies, in respect of their general terms and also the forms themselves. Besides this main purpose there are two additional ones - to research how the customers are successful in clearing their complaints about services provided to them (in case of the justified complaints) and to find out how the customers pay attention to control their personal data contained in the travel agreements and also how carefully they read general terms and conditions. All the mentioned aims have been achieved. The thesis includes two working hypotheses that were disproved after having got the respondents'answers.
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Analysis of supply of package tours for seniors
Kurková, Adéla ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The thesis deals with the inbound senior tourism. The main aim of the thesis is to analyze the supply of package tours for seniors in the Czech Republic on the basis of the information recorded by the available resources. The other objective is to collect detailed information about senior tourism and to propose appropriate inbound package tours for seniors in the Czech republic on the basis of collected data. The concepts related to the senior tourism and specifics of the senior tourism are defined in the theoretical part of this thesis. The supply of package tours for seniors in the Czech Republic is analyzed in practical part. Web pages of the Czech inbound tour operators and questionnaires in particular are used to collect data. SWOT analysis is used to evaluate current supply. Examples of good practice from both foreign and Czech travel agencies are also mentioned in this thesis. In the conclusion, recommendations about appropriate package tours for seniors are designed on the basis of the primary and secondary data
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Možnosti a podmínky rozvoje vodní turistiky v České republice
Němečková, Lenka ; Indrová, Jarmila (advisor) ; Matoušek, Jenny Edith (referee)
This thesis is focused on water tourism in the Czech Republic. The aim of this study is to evaluate the possibilities and conditions for the development of water tourism in the Czech Republic. There were conducted analyses of water tours, water tourism development opportunities, own research, which focuses on the behavior of water tourism in the Czech Republic.Water tourism in the Czech Republic lags behind its potential and has potential for the future development.
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