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Marketing communication of selected company
Grecová, Kateřina ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the communication mix of the traditional Czech company Šohaj služby s.r.o. This thesis is divided into two basic parts – theoretical and practical. The theoretical part is focusing on the fundamental literature related to the topic, which provides the reader essential information on this issue and helps him to better understand the practical part. The second part is focused on the company itself. It is analysed by using selected marketing models. It is evaluated how the company communicates with customers and provides them its products. In conclusion, it is suggested some possibilities how to improve communication with its current and potential customers.
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Business Plan - Establishment of the Music Club
Roček, Pavel ; Dohnalová, Anna-Marie (referee) ; Fojtů, Kateřina (advisor)
This bachelor’s thesis focuses on setting up a business plan for a music club start-up. The theoretical part deals with selecting the most appropriate form of legal entity, analyzing the competition, marketing mix, SWOT analysis, SLEPT analysis and budgets. The practical part is based on theoretical knowledge as well as personal experience gained from managing a music club and a hospitality business.
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Model of Sanitary Equipment of E-shop
Pavlů, Jan ; Dvořák, Jiří (referee) ; Dvořák, Jiří (advisor)
Bachelor´s thesis includes designing model of e-shop with the sanitary equipment. There are described basic theoretical concepts and problems associated with this form of trading involved. The work also describes the modules and functions of Internet trade area, discusses the legislation, opportunities for promotion, the ordering and payment in e-commerce environment.
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The Proposal of Product Communication Mix
Slavík, Roman ; Tomášková,, Eva (referee) ; Kaňovská, Lucie (advisor)
The goal of the bachelor thesis „The Proposal of Product Communication Mix“ is the proposal for improvement of communication mix based on the analysis of the selected protuct‘s present communication mix in selected company. The bachelor thesis is divided into two parts, theoretical and practical. Theoretical part describes particular tools of marketing communication, it’s principles in the theoretical level and methods of analysis of a company internal and external environment. Introduction of practical part describes selected the company and the selected product. Further takes place analysis of current state of the selected product, analysis of particular tools of promotion and analysis to evaluate the strengths, weaknesses, opportunities and threats involved in the product. Last part contains proposals to improve the current communication mix.
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Company Marketing Communication
Cabejšek, Tomáš ; Sokol, Luboš (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on design changes that lead to optimization of company marketing communication in the field of electronic production. The first part of the thesis contains theoretical concepts, defining the basic concepts of marketing, marketing communication, analysis of external and internal environment. The author analyzes the current situation of the company and its marketing communication, in the second part. The third part presents proposals for measures and changes in marketing communication, which should lead to its improvement.
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Proposal of Marketing Strategy
Soudek, Lukáš ; Švec, Jiří (referee) ; Němeček, Petr (advisor)
Subject of this thesis is the proposal of marketing strategy of the SUBFORM company. For thos purpose was chosen the SUBFORM company. This thesis includes theoretic piece of knowledge, company and market analysis. Using the data obtained by this analysis, I suggested the most suitable marketing strategy leading to affirming the company on this market.
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E- and Smart-: Discourse of Selling, Promoting and Advertising Technology
Tichý, Martin ; Šťastná, Dagmar (referee) ; Kotásek, Miroslav (advisor)
S rostoucím a v mnoha případech přesyceným trhem digitálních technologií čelí mnoho společností problému se zachováním a získáváním zákazníků. Úspěšná marketingová kampaň, která se stala nepostradatelnou součástí při uvedení nových produktů na trh, dokáže pomoci tohoto cíle dosáhnout. V rámci této bakalářské práce byl sesbírán relevantní material z různých zdrojů, který byl poté analyzován z hlediska různorodých lingvistických prvků používaných v reklamní činnosti. Analyzované materiály nabývají rozdílných jazykových vlastností na základě toho, co je jejich požadovanou funkcí. Na billboardech, plakátech a online bannerech, kde krátká a výstižná sdělení naplňují svoji funkci propagace produktu by dlouhé, strukturované bloky textu působily kontraproduktivně. A podobným způsobem by použití krátkých “hlášek” v oficiálních dokumentech bylo považováno za neprofesionální. Tato bakalářská práce má za cíl nastínit a popsat některé z ligvistických metod používaných v marketingu s pomocí sběru a analýzy dat.
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