|
|
Sponsorship as a tool of effective communication
Bábíková, Kristýna ; Pokorný, Karel (referee) ; Šimberová, Iveta (advisor)
This Master´s thesis deals with a sponsor activities of Škoda Auto, a.s., that are used as one of the marketing communication instrument. The main pillar of the intention to make the communication more effective is the proposal for a new strategy of using sponsoring as an instrument that integrates it into the complex communication mix and by means of multiplication maximizes communication effect while pursuing fulfilment of marketing and communication goals of the company.
|
|
|
Marketing strategy of a selected brand
Lášticová, Pavlína ; Průša, Přemysl (advisor) ; Hruška, Ján (referee)
The aim of this bachelor thesis is to analyze marketing strategy of Argentinean wine brand Michel Torino. For deeper analysis, this brand is compared with Chilean wine brand Viňa Tarapacá. The thesis is divided into two parts, theoretical and practical. Theoretical part contains explanation of concepts and topics that are essential for this topic. The practical part describes the Czech wine market, it also mentions basic characteristics of the exclusive importer of these brands. Consequently, brands Michel Torino and Viňa Tarapacá are presented. The brand awareness and brand image is analyzed based on the primary data obtained in research. The second research focuses on actual situation of the brand Michel Torino in the Czech republic, it examines the question of rebranding. The thesis is concluded with recommendations for improvements for the brand Michel Torino and Viňa Tarapacá on the Czech market.
|
|
|
Analysis of awareness of the brand Škoda in Colombian market
Urbánková, Lucie ; Průša, Přemysl (advisor) ; Blajer, Lucie (referee)
This Bachelor's thesis analyses awareness of the brand Škoda in Colombian market. The thesis is divided into four parts, two of them are theoretical and two of them practical. In the first chapter, the reader can learn basic information about international marketing, the second part is devoted to market research and data analysis. The third part describes the automotive industry in Colombia and marketing mix of Škoda. The chapter four contains results of quantitative research and recommendations for Škoda brand.
|
|
|
Building up ASUS brand awareness among university students as a target group
Třetina, Ondřej ; Postler, Milan (advisor) ; Herout, Lukáš (referee)
Thesis on the theme "Building up ASUS brand awareness among university students as a target group" is about an effective communication strategy aimed at specific target group. ASUS is one of the world's largest manufacturer of IT products with a very strong position in the Czech Republic. ASUS currently communicates the brand rather to other target groups. The communication to university students is very limited, there s practically no communication. This thesis will focus on ways to communicate with the university students.
|
guest ::
