Original title: Marketingová stratégia vybranej značky
Translated title: Marketing strategy of a selected brand
Authors: Lášticová, Pavlína ; Průša, Přemysl (advisor) ; Hruška, Ján (referee)
Document type: Bachelor's theses
Year: 2014
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: brand; brand awareness; brand image; marketing strategy; wine; image značky; marketingová strategie; povědomí o značce; víno; značka

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/49296

Permalink: http://www.nusl.cz/ntk/nusl-203858


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2016-04-27, last modified 2022-03-03


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