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A Proposal for a Company's Marketing Strategy
Papoušková, Andrea ; Vijver, Pieter van de (referee) ; Novák, Petr (advisor)
The bachelor thesis ”A proposal for company’s marketing strategy” analyses the current state of the product CLUBWASH of the company Verybusy ltd. whose business scope is specialized retail, retail with mixed goods; washing, ironing, repairing and servicing; data processing, databank services, network administration; restaurant activities. The thesis includes proposals of changes of the current communication mix, which should help increase the client’s interest for the company and thus achieve increase of the company profits and better the company’s position on the market.
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Proposal of Communication Plan
Kahounová, Barbora ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The main goal of this thesis is to draw up a communication plan of the Pavilion Anthropos. The main questions and methods are specified in the introduction of the thesis. The theoretical part includes necessary definitions and deals with communication tools. The practical part introduces the Pavilion Anthropos and plan of exhibitions for 2010. The concrete activities of the communication plan are then set thanks to acquired information. Further work includes the drafting of a new graphic design web site. The conclusion resumes some of the findings.
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Marketing in the Real Estate Business
Novák, Matúš ; Čaniga, Igor (referee) ; Chalupský, Vladimír (advisor)
Diplomová práca sa zaoberá návrhom marketingovej stratégie pre regionálnu realitnú kanceláriu, ktorá bude viesť k presadeniu sa na trhu a odlíšenia sa od konkurencie. Autor analyzuje miestny trh s nehnuteľnosťami, konkurenčné prostredie a vhodné marketingové stratégie a aplikuje získané poznatky vo vlastnej firme.
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Customer satisfaction analysis at MANN+HUMMEL (CZ) Přibyslavice
Kirchdorferová, Alena ; Březinová, Veronika (referee) ; Chalupský, Vladimír (advisor)
This master's thesis is concerned with the analysis of customer satisfaction with the company MANN+ HUMMEL (CZ). In the theoretical part it is concerned with the explanation of the fundamental terms which connect with these problems and methods of satisfaction recognition. Then the company characterization and present conditions of the solution to these problems follow. In the practical part there is customer satisfaction determined by the questionnaire method in combination with direct interviews with the customers. The questionnaires are subsequently evaluated. The proposals arise from the research results. They should bring improvement in customer satisfaction, including the introduction of the cost of the implementation of these steps.
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Implementation of effective E-shopping
Moravec, Michal ; Holubář, Jiří (referee) ; Kříž, Jiří (advisor)
The bachelor thesis analyses implementation of effective e-shopping for customers on internet and application the newest trend to e-commerce system for the company. The object of this business work is new modern e-commerce system which bring comfort to customers and shop owner too. And the product of this work is new system and new advertisement and marketing project to do the company well-known. We will get more customers and more orders in our e-commerce.
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Proposal of Company Marketing Campaign
Jurigová, Karolína ; Bošela, Michal (referee) ; Kaňovská, Lucie (advisor)
Bachelor‘s thesis si focused on create a real advertising campaign for the Dominican Republic within the marketing department of the travel agency Invia.cz. Campaign is based on analysis of competition‘s activities and focuses on potential clients with an interest i treveling to exotic landscapes. In addition to designing the campaign, there are also recommendations for evaluating the effectiveness of the communication.
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Design of Communication Mix of a Particular Company
Líšková, Kristina ; Pokorný, Jiří (referee) ; Novák, Petr (advisor)
The Master thesis “Proposal of Communication mix of Particular Company” deals with the analysis of current situation in the Café Pod hodinami its environment and the factors affecting customers. On the basis of findings the thesis includes a proposal of communication mix, which should help increase customer satisfaction, increase the number of customers and achieve greater profit.
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Proposal of Communication Mix of Selected Event
Bednářová, Daniela ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
This master thesis deals with the proposal of the communication mix for the 10th year of the Truckshow event in Šeborov. The theoretical part includes theoretical knowledge from the field of marketing and explains the most important terms that are used in the analytical part. The analytical part focuses on the characteristics of the Truckshow event and describes a detailed analysis of the current state of the event. The analysis also includes marketing research and interpretation of results. The analysis information obtained will be the basis for the proposal of the communication mix.
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Proposal of Development of Cultural Project
Klusáková, Ivona ; Szemlová, Věra (referee) ; Němeček, Petr (advisor)
The master’s thesis is focused on the changes in the functioning of the cultural project, which is organized by an allowance organization. The aim of this work is to make changes that will improve the economic situation of the project, will increase the attention and interest of visitors and also offers new possible sources of financing. The thesis begins with basic information about organization and the project as such, describes the role of marketing in the non-profit sector. The practical part consists of the proposed changes in the promotion of the project, its financing and organization.
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Marketing Plan for Enterntainment Park
Hudec, Martin ; Lubasová,, Alena (referee) ; Novák, Petr (advisor)
The bachelor thesis is focused on the marketing plan for entertainment park Permonium®, which is opened for visitors since 2012. The thesis describing inovation tasks, which will be used for increase atractivity and attendance. Including thesis were made detailed project for three years, which has to achieve mentioned expansion in turistic-entertainming industry.
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