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Contemporary media image of Škoda Favorit vehicle
Jirmářová, Ivana ; Vlasák, Zbyněk (advisor) ; Zábrodská, Kristina (referee)
The present thesis deals with the contemporary media image of Škoda Favorit vehicle. The study is based on the journals of that time. The theoretical part is devoted to the historical context, including economic situation and description of media functions, which changed together with political regime. Furthermore, it put us in touch with history of Škoda company, closer also with developing and selling of Škoda Favorit and with the personality of Ing. Petr Hrdlička, CSc., who was in charge of the vehicle development. The second part deals with analysis of the media articles connected to the topic. Work closer elaborates events, which are thematically important, it means the performance of the vehicle in Brno expo, the start of selling the car, the completion of car bodywork development building in Mladá Boleslav, the international performance on Amsterdam motor show, the departure of Ing. Petr Hrdlička, CSc., the joining of the car company with Volkswagen concern, the facelift of the car and the end of the production of Škoda Favorit basic type.
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Draft business strategy at the selected organization
Suska, Karel ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
This diploma thesis deals with business strategy of company Autocentrum Elán, Ltd. which should strengthen its competitiveness and provide direction and possibilities for the following period. This work is based on theoretical knowledge and describes analyses of company environment and mainly internal sources and company capabilities. The analytical part deals with the preparation of a company business strategy draft based mainly on analysis of current situation and its evaluation. The greatest emphasis is on development of operating leases when selling the new Škoda cars on which other stages and points of proposed strategy are based on.
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The Study of Systém and Process optimization of Service operation
Prokeš, Viktor ; Havlásek, Roman (referee) ; Jurová, Marie (advisor)
This thesis is oriented on the automotive industry with the focus on the domestic producer of the vehicles – the Škoda Auto Company. It describes the subject of business in the mentioned company and subsequently it refers to the current trends of the automotive market in the Czech Republic. On the basis of the analyses` results of the after-sales services allied with usage of the Škoda-products it will propose their possible future progression. Thereinafter will the thesis concentrate on the description of the existing after-sales processes focused on the „through-pass“ of the vehicle through the authorised Škoda Auto service. It deals with the analysis of the service systems in detail using the tight cohesion of them. Modern technologies used in the current vehicles put significantly higher demands on their maintenance, which call for the continual optimization of the service processes with the maximal utilisation effort of the feedback. The appropriate personnel have become the necessity. For these purposes it will be recommended the introduction of the electronic multipurpose memory devices intended for the data collection. In the next step will the after-sale-service process be described with the focus on the usage of these electronic memory vehicle-keys with the reference to the procedural simplification of the maintenance operations. The final part of the thesis will evaluate the general contribution of the proposed resolution for the service processes as well as their users.
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Evaluations of Key Foreign Markets for the Supplier Selection in Society Skoda Auto
Kabáč, Ľudovít ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
The Diploma Thesis seeks to evaluate key markets of the SKODA Auto company in terms of purchasing and supply possibilities. It analyzes both Skoda's external and internal environments and assesses current conditions in their key foreign supply market. Furthermore, it describes the purchasing process, methods of localization of suppliers, as well as possible methods of evaluation of Skoda's suppliers. The Thesis should provide the reader with an overview of current trends and opportunities in Skoda's supplier market.
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System Support Improvement of Sales and Production Planning
Kamenský, Michal ; Pokorný, Peter (referee) ; Dydowicz, Petr (advisor)
The presented diploma thesis deals with the improvement of system support at the department Sales Planning and Reporting in Skoda Auto a.s. Its major objective is proposal, creation and implementation of the main analytical tool for sales and production planning in this department with regard to the economic efficiency of this solution. The main task of this tool is to make the process of planning in the company more effective and support management’s decision making process. The entire project is implemented in Microsoft Excel using Visual Basic.
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