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Anglicisms in Danish and Czech language. A Comparative study.
Šimsová, Anna ; Štajnerová, Petra (advisor) ; Dubec, Pavel (referee)
The topic of this thesis is a comparison of attitude to English loanwords in Czech and Danish. The process of adopting anglicisms into both languages is viewed from several different angles in effort to provide a complex picture of the researched issue. The first part is devoted to the description of the diachronic development of Czech and Danish, especially to the influence of foreign languages on their vocabulary. In this part there is also defined used terminology and the theoretical framework is described, i.e. ways of enriching vocabulary and characterization of borrowings from foreign languages. The second part is devoted to the sociolinguistic view, i.e. the language policy of both countries, the approach of language institutions. In this section there are also described some central topics that are typical for the current linguistic situation in the Czech Republic and Denmark. The third part describes the formal adaptation of anglicisms in Czech and Danish from the morphological, orthographic, phonetic and syntactic point of view. The last chapter is devoted to the evaluation of the survey, which represents the practical part of this thesis. The theoretical part was processed using the method of literary review and the practical part using the questioning method. Since the thesis deals with...
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Plural for words of foreign origin in Spanish Language - analysis based on corpus data
PEŤKOVÁ, Martina
This work focuses on the form of plural number of foreign words in spanish language. The main goal of this work is compare a few grammatical publication, which are occupied with this problem in general and which describe the possibility of form the plural number of foreign words after that some selected words from these publications will be consult in the practise part of this work. The next goal of this work is analyse foreign words from the diachronic and diastratic perspective of the view.
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Language understanding across generations
NĚMEČKOVÁ, Lucie
The work deals with understanding the language of the older generation by young people and vice versa - how the old generation understands the present-day youth; how the old generation is versed in expressions commonly used by the young. The work is divided into a theoretical and practical parts. The theoretical part at first deals with lexis in general and then briefly presents word formation and vocabulary enrichment. The following chapter discusses structures of the national language, which was also a base for the practical part as the questionnaire contained a task proving knowledge of literary expressions. The questionnaire as a whole deals with issues of standard and non-standard levels of Czech. The last chapter of the theoretical part covers the term "youth" and age limits of this social group. Special attention is then paid to features of young people's language. The practical part deals in detail with results shown in questionnaires prepared in regard to the topic of this bachelor thesis. It thoroughly compares results in each task both with the young and the old generations. Each task for the individual age categories of respondents is shown in the form of a chart. The last part of the work presents a tabular summary of success rates for each age group of respondents in particular tasks. In this work, I also decided to compare the results of my survey via questionnaires among secondary school students in a grammar school, a vocational school and a training school. The results concerning students of secondary technical and vocational schools are shown in the diagrams at the end of the practical part. There are also tables comparing the success rate in individual tasks with students of all the three types (grammar school - vocational school - training school) of secondary schools.
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The words of foreign origin in English and Serbian with a focus on anglicisms and germanisms
Červenková, Anděla ; Jirásek, Karel (advisor) ; Nedvědová, Milada (referee)
(in English) Our master's thesis deals with formal adaptation of Anglicisms and Germanisms in Czech and Serbian language. The focus of the thesis lies mainly on substantives and their orthographic and morphological adaptation. Moreover, it concentrates on the differences and specificities in both languages and the various ways of writing search terms. For this purpose, Czech and Serbian language corpora were used to serve both the search itself and the approximate indicator of the use of different variants of the writing of individual expressions.
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Anglicisms in Programs of Czech and Russian Commercial Radios
Kaplanová, Oksana ; Rajnochová, Natalie (advisor) ; Kitzlerová, Jana (referee)
The aim of this thesis is to show, on the basis of selected words, how the borrowed Anglicisms are used in the Russian and the Czech language. The goal is to familiarize the reader with neologisms, in particular with their creation and adaptation in the two languages. On the selected fifteen words we show how the borrowed words are used in both languages and how their integration to the language is similar. In the thesis we have shown the significance of Anglicisms in the languages and the possibilities of their derivatives and adaptation to the given system of the language. The main result of the thesis is a list of words which enables us to observe linguistic tendencies of borrowed words in the past decades. This list enriches the reader with borrowed words that are not so frequent for the reader to know them. The results which we have accomplished will enable us to focus on further research concerning this issue in the future. Key words New vocabulary, foreign words, neologisms, anglicisms, borrowing
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The anglicisms in the function of journalese
Horáková, Markéta ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma thesis primarily deals with anglicisms in magazines Bravo, Cosmopolitan and Popcorn in 1994, 2004 and 2014 in terms of linguistic, journalistic and pragmatic point of view. The thesis is divided into two main parts: theoretical and analytical. The theoretical part provides an interpretation focusing on the issue of acceptance of English loanwords into the Czech language, their work with them, their eventual integration into the language and stylistic force in the Czech articles. Finally, it takes into account the pragmatic aspect of the texts. The analytical part presents and explains specific examples of anglicisms in the selected magazines, works with adapting processes, and also shows its pragmatic and journalistic functions. On the basis of particular examples from selected magazines, the aim of this thesis is to describe the role of anglicisms in the texts, the way they are treated in the texts, how they are changed in order to serve the journalistic purposes, and how they influence the final form of media content, respectively the whole language system.
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Do pupils of primary and secondary schools know meaning of newly borrowed anglicisms?
Jindřichová, Jana ; Chejnová, Pavla (advisor) ; Janovec, Ladislav (referee)
This diploma thesis deals with comprehension of newly borrowed anglicisms into the Czech language. As newly borrowed we considered those which are listed in the dictionaries of neologisms, or have not been included in them yet. The comprehension was tested at primary school pupils and students of lower secondary school. The theoretical part describes ways of enriching vocabulary, especially borrowing from foreign languages. The main research method used in the practical part was a survey. It took place in April 2014 among the pupils of the 6th and 9th classes at one of Prague's primary schools and in corresponding classes at Opava secondary school. The results were related to the sex and age of the respondents and also to the type of school they are attending. We observed increased number of successful responses in closed questions testing the passive comprehension of anglicisms than in the open-ended questions testing the active comprehension of anglicisms. Comparing responses by gender, girls reached higher percentage of successful answers or the successful answers of boys and girls were balanced. The most striking differences brought comparison of respondents by age. Older pupils reached on all issues significantly higher success rate than younger pupils. Differences were also observed in the...
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The marketing communication of McDonald's in 2012 and 2013 and its influence on Czech language
Hubáčková, Šárka ; Klabíková Rábová, Tereza (advisor) ; Pravdová, Markéta (referee)
Seznam příloh Příloha č. 1: McDonald's - slovník McDonaldštiny (obrázek) Příloha č. 2: Na rovinu - Big Mac (obrázek) Příloha č. 3: Na rovinu - hranolky (obrázek) Příloha č. 4: Na rovinu - náborové video (obrázek) Příloha č. 5: Na rovinu - Chicken McNuggets (obrázek) Příloha č. 6: McDonald's - organizační struktura "kdo je kdo" (obrázek) Příloha č. 7: Na rovinu - Happy Meal (obrázek) Příloha č. 8: Kampaň Lidovky - vizuál z webových stránek (obrázek) Příloha č. 9: Textový přepis reklam kampaně Lidovky (text) Příloha č. 10: Textový přepis reklam kampaně Fajn pár za pár (text) Příloha č. 11: Textový přepis reklam kampaně Snídaňový McWrap (text) Příloha č. 12: Textový přepis videa První den v McDonald's (text) Příloha č. 13: Dotazník (text) 2 Přílohy Příloha č. 1: McDonald's - slovník McDonaldštiny (obrázek) Příloha č. 2: Na rovinu - Big Mac (obrázek) 3 4 Příloha č. 3: Na rovinu - hranolky (obrázek) 5 Příloha č. 4: Na rovinu - náborové video (obrázek) 6 Příloha č. 5: Na rovinu - Chicken McNuggets (obrázek) 7 Příloha č. 6: McDonald's - organizační struktura "kdo je kdo" (obrázek) 8 Příloha č. 7: Na rovinu - Happy Meal (obrázek) 9 Příloha č. 8: Kampaň Lidovky - vizuál z webových stránek (obrázek) Příloha č. 9: Textový přepis reklam kampaně Lidovky (text) Video 1 "Lidovky": Obsluha: "Dobrý den, co si dáte?" První...
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