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ANALYSIS OF BOARDING CUSTOMS AT BOARDING OUT OF HOME
ŽIŽKOVÁ, Adéla
The object of the bachelor thesis is the boarding customs at boarding out of home. The boarding represents the satisfaction process of one of the fundamental life requirements {--} nutrition requirement. The way and the forms of the human satisfaction process generally depend on the development level of certain society. The development differs according to the material, economy, political, social and religion aspect. The main aim of the work is the analysis and evaluation of present boarding customs at boarding out of home. The studied problem lays in the question how consumers decide in boarding out of home; i.e. if the price has an impact on their decision process, or is it a pleasant environment, advertising, etc. Moreover, what type of boarding facility do consumers prefer. The first part of the thesis concentrates on the study of technical literature. The primary focus is on the consumer behaviour, gastronomy area, boarding from the general point of view, individual types of boarding facilities and on the marketing survey {--} design of the questionnaires, collection and evaluation of data. The practical solution of the bachelor thesis follows the theoretical background. The actual research is the prime concern of this part. The survey strategy is determined; the research problem, research targets and initial hypothesis are defined. The data collection method, the data collection placement, the way of interviewing and the range of data file is set. Next step is the questionnaire design. The personal interviewing was chosen as an optimal one. The data collection was situated in the South Bohemian region during the February 2007. The respondents were selected on the random selection basis. Acquired information were processed in the Microsoft Office Excel software, there the items was described in the tables and graphs. The survey conclusion and data evaluation describing the present boarding customs at boarding out of home was performed in the last part of the work.
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The Business Plan for the Establishment of a Cafe in city Zbýšov
Demčáková, Lucie ; Karas, Michal (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a cafe offering breakfast in Zbýšov. The theoretical part deals with the description of basic concepts and starting points for establishing a company in the field of cafe, used standard analysis of strategic planning and business, including the structure of the business plan. The analytical part of the thesis includes the analysis of field, external and internal environment. The aim of the analyzes is to identify and evaluate the key factors for selecting a suitable strategy for a start-up company. The chosen strategy is elaborated in the draft part and is further elaborated into partial parts of the business plan.
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Customer Satisfaction
Vymětalová, Simona ; Chalupský, Vladimír (referee) ; Schüller, David (advisor)
The main intention of the diploma thesis is to analyze customers satisfaction in chosen company. Based on results of sectorial analyses are devise measures to improve the current situation. First part of the thesis desribes theoretical background. Evaluation of the company’s current state is done through the analysis of internal environment and macro and micro environment analysis. The current state of customer satisfaction level is also studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction.
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Marketing Communication
Šmahelová, Nina ; Kapoun,, Pavel (referee) ; Schüller, David (advisor)
The master thesis deals with marketing communication of a selected sport club in Brno. It is divided into three parts. The first, theoretical part, defines the basic concepts that are necessary for the overall understanding of the topic. The second, analytical part, describes the current state of the sport club and includes marketing research in the form of a questionnaire survey. The last part contains suggestions for improvement of marketing communication on the basis of performed analyses and survey.
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Customer Satisfaction
Vlach, Daniel ; Sedláček, David (referee) ; Schüller, David (advisor)
The diploma thesis focuses on analysing customer satisfaction in chosen company. Theoretical part clarifies important terms, which are important for understanding the analytical part of this diploma thesis. After the theoretical basis follows the analytical part of the current situation through a description of internal and external company’s environment, which is followed by a questionnaire and its results. Finally, some suggestions for improvement of the customer satisfaction will be presented.
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Customer Satisfaction
Indrová, Tereza ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The thesis focuses on the analysis of client satisfaction of MITRANET.CZ. The theoretical section draws from generic information regarding the client, methods measuring the client satisfaction and a marketing survey. The analytical section examines the internal and external environment of the company. From the questionnaire survey the results of the study are concluded. The last section offers suggestions and precautions for the enhancement of the MITRANET.CZ’s client satisfaction.
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Business Plan - foundation of a new fashion store
Bonomová, Nella ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a shop with trendy clothing and accessories Shopaholic Fashion in Brno-Bystrc in Kamechách is part of the internet shop. The thesis consists of theoretical knowledge, analytical bases of the internal and external environment, and part of the marketing research is the discovery of buying preferences. Based on this knowledge, the design part of the diploma thesis, including economic evaluation, is created.
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Marketing strategy of selected subject
Vraštil, Lukáš ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The goal of this work is to evaluate marketing strategy of FC Zbrojovka Brno. I used a questionnaire survey and interviews with employee of the club to reach my goal. From the survey I have discovered some shortcomings, that can be cause of the low attendance at home games of Zbrojovka. I have structured the evaluation according to marketing mix 7P. The biggest shortcomings I have discovered in the categories Product and Place and I have made a suggestion how to improve these and other imperfections. I hope this thesis will help to improve marketing strategy of FC Zbrojovka Brno and will raise the attendance.
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Product Marketing Strategy
Hořelková, Daniela ; Čech, Jakub (referee) ; Schüller, David (advisor)
This master thesis focuses on the proposal of marketing stratégy of product, which is gypsum based self leveling compound produced by Sika CZ, s.r.o. Based on theoretical knowledge analysis chosen strategy and current customers experiences. Designs the proposal of marketing startegy. Outcome of this thesis are relevant proposals for its improvement.
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Marketing Strategy of a Newly Established Company
Slámová, Pavla ; Pospíšilová, Vendula (referee) ; Chalupský, Vladimír (advisor)
The main objective of the thesis is to work on a marketing strategy intended for a newly established private charter company. The general principles, marketing concept and strategy layout applied to the company in question are elaborated on. The primary objective is to conduct the analysis of both external and internal environment terms, to conduct a competitor analysis and to deduce the market potential for the particular market area. The next objective is then to identify the client and their requirements, to select the target of the client demand as well as to compare the client demands with the company potential supply. Based on the market survey, the marketing goals are specified and executable strategies are presented. The marketing strategy includes a future profit prediction based on the defined goals and a proposal for verification activities for a parallel plan-keeping control. In general, the aim of the present thesis is to create a marketing strategy that would be integrated in the company management and its business activities.
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