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Possibilities and specifications of usage of social networks in logistics
Vrba, Jaroslav ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The main purpose of this thesis is to examine current most important social networks usable in Czech Republic and evaluate usefulness for logistic companies. The aims of thesis are basics of internet marketing, separation of social networks and evaluation their commercial potential. Author attaches his research in form of questionnaire aimed on current usage social networks in logistic companies and compiles recommendations how use social network for commercial purpose.
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Options for efficient use of social networks for small and medium-sized enterprises
Král, Marek ; Molnár, Zdeněk (advisor) ; Vítek, Josef (referee)
This bachelor thesis concerns the problematic of social networks and their usage for marketing purposes. In theoretical part there are described tools of the most famous social site -- Facebook, that are usable for marketing purposes, as well as its advantages and disadvantages. In practical part there is analysed outdoor segment and suitable usage of social networks as Facebook. Furthermore analysis of electivity and current usefulness is done. In last practical part there are suggested and realized suitable Facebook tools, that company NorthFinder will use for marketing purposes as well as for feedback from users. Analysis of Facebook outputs is also done including the possible usage of these data for future development
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Privacy, individuality and reality: their losses in social networks
Ondroušek, Radek ; Rosický, Antonín (advisor) ; Pavlíček, Antonín (referee)
This thesis is focused on the current phenomenon, the social networks and their huge increase in the last years followed by the associated changes in their perception by the society and the development of the perception of privacy itself. The most important part of the work is dedicated to the pitfalls that the social networks and all communications bring through information technology. The thesis describes the currently most known networks that are used in the Czech Republic. A detailed investigation and analysis of the terms of use is focused on the probably nowadays most widespread and most used social network called Facebook. The following chapter shows a huge displacement in the basic settings and in the user's perception of privacy. This part also brings the recommended ways to setup. The last section presents the causes connected with the theme of this thesis and they are commented by author's point of view. The thesis ends by the summarizing of recommended measures and the overall conclusion of the theme.
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Facebook Privacy
Klos, Roman ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
This paper deals with privacy on the social network Facebook. At the beginning has been defined terms such as privacy, personal data and social networks. Furthermore, it describes the history and gradual development of Facebook. Another chapter deals with the listing rules to ensure privacy on Facebook and how that information may be used in breach of these rules. Next, a description of social graph and its acquisition of Facebook API, which is then used in the next chapter, it shows a practical example of retrieving data from open-access user accounts. Then followed a survey that determines how well other users have setup privacy settings on Facebook. Finally, this paper is recommending most kinds of settings for your privacy, based on the fundamental principles of safe on the Internet and rules to ensure privacy on social networks.
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Internet marketing and new trends
Babec, Martin ; Štědroň, Bohumír (advisor) ; Fidler, Petr (referee)
Internet population in Czech republic and its segmentation. Development of advertisement spending into internet. Types of internet advertising in the Czech republic. New trends of internet marketing (social networks, geolocation services, mobile marketing). Proposal of low-cost marketing campaign on internet (using wide range of communication channels of internet marketing).
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Sales support system and its specifics
Amorim, Markéta ; Černá, Jitka (advisor) ; Staňková, Zuzana (referee)
The theme of the thesis is "The sales support and its specifics." The first part describes the topic from a theoretical point of view and it is drawn largely from literature. The aim of the work is an analysis of sales promotions within the company Tupperware Czech Republic, which belongs between the companies of direct sales. It is also prepared a brief comparison with other representative - the company Oriflame Czech Republic. For to create the holistic view of the subject there was conducted the guestionnaire probe based on the opinion of consultants. Along with other information all has led to a proposal of a wider use of the Internet and social networks (specifically Facebook) as a potential future development of sales support.
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Marketingová strategie začínající firmy Didogo Group s.r.o. ve střední a východní Evropě se zaměřením na nová média a komunikaci
Shubik, Elena ; Pavlíček, Antonín (advisor) ; Hubáček, Josef (referee)
This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed description of various internet marketing tools and Social Media, it analysis Didogo's current state and marketing tools used up to date, and further provides list of recommendations for future marketing communication strategy of this company. Master thesis contains 79 pages, 10 figures, and 7 Appendixes.
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Who is not lazy will be successful: Open Access Greenhorns
Simandlová, Tereza
The green road is one of the OA roads. If a scientist/student/scholar follows the green road, he/she will arrive to repositories - institutional, subject or personal, where he/she can self-archive his/her scientific publication or he/she can gain access to the work of other scholars. Open Access "Greenhorns" are growing up like mushrooms after the rain. Do you know your repository?
Slides: idr-88_1 -  PDF
Video: idr-88_2 -  MP4
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Marketing in wedding photography
TVAROH, Jiří
Diploma work analyzes the market of weddings - the structure and needs of customers. Selection of the appropriate mix of communication tools with a focus on Web 2.0 and evaluate the results. Everything a concrete business.
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