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The Reflection of Edvard Beneš in The Czechoslovakian Press in the Selected Periods of 1948-1988
Svatoš, Jiří ; Bednařík, Petr (advisor) ; Groman, Martin (referee)
In my diploma thesis I came to the conclusion that the frequency of mentions about Edvard Beneš fluctuated in the monitored media. From the examined periods, Rudé právo, Lidová demokracie and Svobodné slovo most often wrote about him in 1968 (a total of 37 mentions), in 1958 there were 32 mentions and in 1978 and 1988 there were 25 mentions. On the contrary, in sum of all the examined periods, there were only a few mentions in some years - for example, in 1983 there were 4 mentions, in 1948 there were 8 mentions and in 1973 there were 10 mentions. Rudé právo most often wrote about Edvard Beneš (96 references in all), in Svobodné slovo 47 and in Lidová demokracie 37. This can be explained by the fact that during the Communist regime Rudé právo had more pages than the other two newspapers and it also paid more attention to politics. In the researched media, Edvard Beneš was most often mentioned in connection with the February coup d'état anniversaries. In the qualitative analysis, I came to the conclusion that the studied newspapers mostly wrote about Edvard Beneš neutrally (57 percent of all mentions), negative references were 35 percent, and 8 percent were positive. During the 1950s, the analysed media was mostly critical to Edvard Beneš. However, in 1963 I noticed 50 percent of neutral references....
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Transformations of Miloš Forman's media image in contemporary press
Řápek, Jan ; Šobr, Michal (advisor) ; Novotný, David Jan (referee)
This master's thesis is devoted to the changes of Miloš Forman's media image, more precisely how period press noticed both his career and work. Miloš Forman is the most acknowledged and most famous czech film director. His story is connected with story of czech cinematography and story of its changes. The thesis wants to find out, why Forman wasn't destroyed even though he left the country, despite his emigration. It is trying to prove that his media image never been strictly negative and Forman itself never became taboo. Forman's person is beyond all standards. He is proof, that if the work is not strong crtitical against regime, it arouses respect despite all the ideology. He was reflected in the various stages, but still in relatively good light. The thesis examines the perception of the media in three life stages: work in Czechoslovakia before going to the United States, working abroad and finally after the Velvet Revolution. Although Forman has participated in many films, thesis focused only on his feature-length work. And because Miloš Forman is a person who transcends the borders of Czechoslovakia, or the Czech Republic, media abroad reflected his career as well, althought the view there was slightly different from the domestic one.
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Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj
Šmídová, Radka ; Vošahlíková, Pavla (advisor) ; Knapík, Jiří (referee)
ŠMÍDOVÁ, Radka. Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj. Praha, 2019. 75 s. Diplomová práce (Mgr.). Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce doc. PhDr. Pavla Vošahlíková, DrSc. Abstract This master's thesis maps the development of advertising in the Czech press during the First Republic, specifically between 1927 and 1937, on the example of two illustrated weeklies - Pestrý týden and Prague Illustrated Newsletter. It looks at the period under review in the context of the country's economic situation, social settings and lifestyle, where the middle classes have formed the country's economic and social balance, helping to bring new products to mass consumption. Women's emancipation, the technological development of the media as well as the development of advertising as an industry and the increasing level of ad targeting for their audience were also important. The thesis examines how advertisements in two magazines approach their readers and try to get their attention, what are their specifics, and especially what development occurred in the period of 10 years during the First Republic, when the Czech advertising industry was evolving, looking up to the American pattern. The research was carried...
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The Influence of the 1936 Berlin Olympic Games on the Foreign Policy of Nazi Germany and its Image in the International Community
Pokorný, Jiří ; Emler, David (advisor) ; Smetana, Vít (referee)
The theme of the bachelor thesis is the influence of the 1936 Summer Olympic Games on the foreign policy of Nazi Germany and its image in the international community. The thesis aims to verify whether the Nazis managed to use the Olympic Games to improve the image of Nazi Germany abroad and then to leave the unfavorable foreign policy position in which it was located. The bachelor thesis is divided into two well-arranged parts, in the first one the author deals with the starting position of Germany in the international community and his foreign policy before the Olympic Games. In addition, in this section he deals with the Olympic Games themselves. In the second part, based on newspaper articles and an internal report produced by the Foreign Office, the author investigates the influence of the Olympic Games on the image of Germany abroad and later on its foreign policy. The Nazis sharply opposed the Olympics at a time when they were assigned to the fragile Weimar Republic as an award for their efforts to return the country to the cultural society of modern states. However, they realized in time what opportunity they had been given, and after joining the power they organized with great effort spectacular and, in many ways, progressive games that predetermined the direction the Olympic Movement would...
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Media portrayl of Czekoslovakia's Velvet revolution in Czech press
Kaslová, Michaela ; Bednařík, Petr (advisor) ; Vlček, Tomáš (referee)
This bachelor thesis 'Media Portrayal of Czechoslovakia's Velvet Revolution in Czech Press' focuses on the period between November and December 1989. During this time, Czechoslovakia was undergoing a transformation. The focus is on the press of the time, specifically on Mlada Fronta, Rude Pravo, Lidova Demokracie a Svobodne Slovo. The introduction of the thesis is focused on the basic historic background and then each newspaper is introduced briefly. The main body of the thesis then analyses each newspaper, with focus on various articles related to the events around Velvet revolution and democratisation of the Czechoslovakian society. This thesis can offer an interesting insight into how particular media portrayed the events around Velvet revolution, how the media gradually went from censorship to freedom of speech and opened up for a political dialogue. The formation of current society and how media dealt with the new situation can be seen through the Czech press from the times of Totality.
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Comparison of changes in content of weekly Czechoslovakian television schedule magazine between years 1989 and 1990
Bednařík Štefl, Aneta ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
This thesis compares two selected editions of a programme journal Czechoslovakian Television Weekly, specifically years 1989 and 1990. This journal had been issued between years 1965 and 1990 and used to be one of the main sources of a television programme of the Czechoslovakian Television, which was daily watched in many households. Except for the television programme, the journal also dealt with society-wide questions and this made it even more attractive to readers. As a result there was no shortage of readers, nor viewers of the television. Thanks to the vast popularity among readers as well as a close link to the Czechoslovakian Television, the journal was one of the tools to influence the public opinion. The objective of this thesis is to analyze the level of influence of changing political-economical- social situation in Czechoslovakia to journal editions of years 1989 and 1990. After the theoretical foundations that guide readers to understand examined documents and society-wide circumstances, the thesis identifies sections of the journal that are relevant for the analysis and subsequently in the practical part introduces the analysis of relevant sections of the journal. For each section, there is an analysis of both examined editions of the journal and by comparing them is reached a...
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Medial Reflection of the Occupation of Czechoslovakia by the Varsavia Pact Army in 1968 in Chosen Contemporary Media
Neuman, Michal ; Suk, Pavel (advisor) ; Končelík, Jakub (referee)
This bachelor thesis deals with the historically extremely significant event of the entry of the Warsaw Pact troops into Czechoslovakia in August 1968 and its subsequent occupation. It focuses on contemporary press with both daily and weekly periodicity and attempts to point out, what are the main themes in connection with the occupation which the allied forces engaged in. For this work, the analyzed period was defined as the time between the August 14 and September 21. The examined periodicals are Rudé právo, Práce, Svobodné slovo, and Mladá fronta, as those were the most read journals of the time. The journal Zprávy serves as a complementary journal, which was a propaganda instrument of the Soviet Union. The magazines Květy, Signál and Mladý svět were also chosen because of their edition. The crucial part of the work is the analysis of selected periodicals, in which I`ve pointed out the most important articles, which have been published in connection with the intervention and subsequent occupation. The work also focuses on the reintroduction and the establishment of a censorship institution at the end of August, which greatly affected the medial publications. An important part of the work is also the comparison of individual periodicals in various aspects, such as overall awareness of the...
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Letterpress - Origin of Manual Typesetting
DRYKOVÁ, Zdeňka
Master thesis "Letterpress - Origin of Manual Typesetting" consists of the theoretical and the practical part. Theoretical part describes the origin and development of book printing and printed Latin script - proces of type casting and typesetting. Then, the life Johannes Gutenberg is briefly described. The information was partially ontains printed graphical compositions created using wooden letters for script printing in combination with two other graphical techniques of printing from height - monotype and linocut. The part of this work became the experimenting with graphical creative means.
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Women's Magazines of Interwar Period
HOLÁKOVÁ, Natálie
The main aim of the diploma thesis is to analyse selected women's magazines which were published between the years 1918-1938. The analysis of chosen articles published in selected magazines is based on the heuristics and interpretation. First part of the thesis is dedicated to description of the historical and cultural context of the interwar period, the social status of women in the society of First Czechoslovak Republic and to the development of women's emancipation. Second part of the thesis analyses the table of contents of chosen magazines with taking the cultural and social acquisition into the consideration.
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Directing and control of regional media in Czechoslovakia in the 70s and 80s of the 20th century based on the example of media reflection of culture events in Pardubice district
Skalecká, Veronika ; Končelík, Jakub (advisor) ; Orság, Petr (referee) ; Felcman, Ondřej (referee)
This dissertation thesis addresses the history of public relations of the Communist Party in Czechoslovakia in Pardubice district. It is focussed at the period of so-called normalization. Firstly, it discusses the historical context of the time for understanding the crisis of the system in 70s and 80s. The first chapters describe so-called Prague spring and military invasion in August 1968. Next chapters stress changes in politics and media after the election of Gustáv Husák to become First Secretary of the Communist Party in April, 1969. The second part of text is case study about Pardubice district. The main topic of dissertation thesis are newspaper of Pardubice district - Zář. But there are also chapters about radio, factory newspaper, regional Union of Czech Journalists or College in Pardubice and editors of student magazine. In the second part of case study attention is focussed on cultural section of newspaper Zář and its main topics - for example political anniversaries and the role of culture. In cultural section I analyze which information and how they were, or were not presented to public. Supervision and control over the media content was one of the main regime's tools to take over the culture area and its presentation.
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