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Political Advertising in the Czech Republic
Jeřichová, Tereza ; Šebesta, Karel (advisor) ; Hořejší, Michal (referee)
This bachelor's thesis focuses on political advertising in the Czech Republic. Based on the collected material its aim is to analyse and to depict language means of persuasion, which are used in advertising campaigns of different political parties. The topic of political advertising is being approached from the point of political discourse as well as the discourse of advertising.
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Signs and sign systemes in an advertising ellection camlaign
Lišková, Tereza ; Šoltys, Otakar (advisor) ; Lysoňková, Lenka (referee)
Bachelor thesis titled "Signs and sign systems in an advertising campaign" focuses on the analysis of a particular political campaigns. It is an election campaign of Strana práv občanů (Party of citizen's rights) - ZEMANOVCI during the elections to the Chamber of Parliament of the Czech Republic in 2010. The thesis analyzed specific process behind the campaign entitled "30 stories of Milos Zeman," with key leader and chairman of the party well-known Czech politician Milos Zeman. Campaign also by name refers to the socialist series "30 cases of major Zeman". The work will first analyze marketing issues of the campaign and its potential success given to the end voters. Bachelor thesis also focuses on the signs and sign systems using semiotic analysis and to identify their explicit, but also a secondary meaning and the purpose for which the party wanted to use them in their campaign. The thesis further analyze an electoral program and its connection with the signs applied in the campaign. The last part includes, the comparation of the political campaing of SPOZ with the campaigns of the rival political parties.
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Trump's campaign promises to fight terrorism and its following implementation in the first two years in the office
Bohunická, Klára ; Hornát, Jan (advisor) ; Raška, Francis (referee)
In my bachelor thesis, I tried to answer my main hypothesis, which was that presidential candidates give many promises during their campaigns and they are not able to fulfill them after taking the office because of missing competences. Sometimes it is not even technically possible. I tried to apply this theory on the campaign of Donald Trump, especially on three promises that were focused on fighting terrorism in the United States. To achieve my goal I examined the promises Trump gave during tha campaign. After that I focused on the steps taken by Trump since his inauguration in January 2017 until the middle of his term in January 2019. The first promise I focused on was "closing parts of the internet where ISIS is". The only one step Trump did in this area was signing a statement in which he and the G7 leaders called for intensifying the pressure from social media to combat online terrorism. From a technical point of view, this promise has been problematic from the beginning. The first problem was the fact that Trump did not have sufficient competence to fulfill it. Second problem was the first amendment to the US Constitution. It protects freedom of speech and closing parts of the Internet would disrupt these freedoms. Thanks to this promise I have confirmed my hypothesis that candidates during...
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Marketing communication of the CSSD party in the election to the Chamber of deputies 2013-Analysis of using instruments of political marketing
Zapletalová, Karolína ; Shavit, Anna (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis is concerned with describing the CSSD marketing communication in parliamentary elections to the Chamber of Deputies in 2013. The thesis is divided into two basic parts, namely theoretical and practical. The theoretical part describes basic definitions of marketing communication and political marketing, including its chosen tools. For my work, I chose the concept of the Jabloński "Promotion mix", which is divided into five basic categories - political advertising, direct marketing, sales promotion, public relations and personal sales. The practical part is devoted specifically to the CSSD and its election campaign in 2013. Subsequently, the thesis focuses on individual elements of the above mentioned Promotion mix.
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The Anlaysis of the Election Campaign of the Communist Party of Czechoslovakia in 1946 Elections
Součková, Karolína ; Charvát, Jan (advisor) ; Hájek, Lukáš (referee)
The thesis deals with the election campaign in the elections to the National Assembly, namely the campaign of the Communist Party of Czechoslovakia. In this example, we can clearly see how strongly campaign can impress and what influence the voter's final decision has. After the World War II, the position of the Communist Party was determined by its attitude towards the Munich events in 1938 and its activities during the Second World War - the Communist Party was undeniably a significant part of the Czechoslovak resistance and by the post- war political system. Compared to the other parties allowed after the Second World War, it had the potential to become the main political force in the country. It was through this effective propaganda that it could use this position and lead the party to victory in the elections in 1946. The art of promoting communist ideology as an ideal choice for most Czechoslovak citizens is a key reason for the success of this party. The elections in 1946 were the first after World War II, and therefore a key to the country's further direction. The Communists were well aware of this importance, and it was reflected in their thorough preparation. The other parties were also aware of this importace of these elections, but their campaign was weak compared to the CPC. The CPC...
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The influence of the political movement ANO 2011 and Andrej Babiš on Czech policy and society after the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013
Becková, Tereza ; Shavit, Anna (advisor) ; Soukeník, Štěpán (referee)
The main aim of the thesis "The influence of the political movement ANO 2011 and Andrej Babiš on Czech policy and society after the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013" is to introduce the complex analysis of Andrej Babiš and the political movement ANO 2011 in Czech society and identify the tools of political marketing which they used. The thesis represents the personality of Andrej Babiš and indicates the beginning of political movement ANO 2011, its first significant electoral success in the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013. This movement professionally used instruments of political marketing and then started with the permanent campaign. It is used to assure the voters that they realize the election promises. The permanent campaign was interrupted during the year 2014 because of the elections to the European Parliament and the local and Senate elections. The thesis also mentions a crisis communication connected to the media scandals which accompany ANO 2011. As the top of the permanent campaign of political movement ANO is identified and analyzed Andrej Babiš speech during the extraordinary session of the Chamber of Deputies that was held in May 2016 because of the resort Čapí hnízdo. Finally the thesis...
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Political communication and politainment in the presidential election of 2013 in the Czech Republic
Všetíčková, Denisa ; Kunštát, Daniel (advisor) ; Váňa, Tomáš (referee)
The presented Thesis "Political Communication and Politainment in the Presidential Election in the Czech Republic in 2013" analyses political communication in the historically first presidential election campaign in the Czech Republic. I saw the presidential election as an opportunity to research a new platform of political communication that politainment is. The primary aim of the Thesis is to introduce this concept in the context of the current nature of political communication and at the same time to identify variables defining this phenomenon in the Czech environment. Analysis of the elements of politainment is performed on campaigns of the two most successful candidates aspiring for the office of the President of the Czech Republic - Miloš Zeman and Karel Schwarzenberg. I focused primarily on the television appearance of both candidates in TV debates broadcasted by Czech Television, which were the climax of the entire presidential campaign. I was interested in the content of communication of both candidates and the overall character of the debates. The Thesis answers the following questions: What is political communication and its role in politics? How does its form change over time? Does personalisation of election campaigns result in the emergence of politainment as a phenomenon of political...
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Valentová, Hana ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma thesis on the "Non-Parliamentary Political Parties in Media Communication Process. Communication Behaviour of Non-Parliamentary Parties in the Czech Republic prior to the Parliamentary Elections of 2006" suggests that political parties wishing to succeed in the dynamically changing media environment today need to present themselves through the refection of contemporary trends in the development of political communication. Based on the hypothesis that the non-parliamentary (i.e. small) political parties fail to master these principles of media and political communication, which is one (but not the single) reason why they fail to reach spectacular results in elections, this diploma thesis investigates four Czech non-parliamentary political parties participating in the parliamentary elections of 2006. The theoretical part of this diploma thesis introduces the current phenomena of political communication, including the mediatisation and personalisation of politics and the concept of politics as entertainment, with a focus on the examples of professionalization of political communication, political marketing and the importance of public opinion. In the practical part of this diploma thesis, the fundamental definitions are used and the method of semiotic analysis applied to the media...
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The election campaign and its limits
Vybíralová, Jana ; Antoš, Marek (advisor) ; Kudrna, Jan (referee)
As mentioned above, this master thesis is focused on some processes which an election campaign is affected by. In the first place, it analyses processes and trends which are typical for the legal regulation of election campaigns in the Czech Republic. My approach to this topic is centered on restrictive parameter limits which influence election campaigns. The core of the master thesis is naturally aimed at the field of law. The aim of the master thesis is to present basic knowledge of the matter which is still topical in the Czech society based on the fact that elections are held quite often. The master thesis can therefore serve as a source of information for further analysing election campaigns whose main purpose is to win the biggest voters' support. The master thesis is divided into four chapters. The first one concerns a theoretical background of election campaigns. The second one examines an election campaign itself, its legal regulation de lege lata respectively. The third chapter studies general principles relative to conducting an election campaign. The final chapter reflects the current situation in the Czech Republic as regards the direct presidential election.
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