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Branding The Artist: The Case of Jeff Koons
Legáthová, Lucia ; Ježková, Tereza (advisor) ; Katz, Philip (referee)
The general objective of this thesis is to develop the idea of an artist as a brand through the lens of contemporary theories on the relationships between branding and art. Over the last years, there has been a noticeable shift in the global art market, and art has become a subject to market forces and product life cycles, just like brands. This thesis attempts to provide new insights into the practice of branding within the art world, drawing from the case of Jeff Koons. The first part of the thesis offers a theoretical framework which will develop the understanding of art within the context of brand management. Building on the research outputs, the notion of the artist as a brand manager is proposed, placing the artists in the middle of the branding processes as creators of their own brands through the utilization of various marketing activities. The second part of the thesis analyzes the artistic career of Jeff Koons within a branding perspective. The case analysis provides the reader with a detailed description of the artist's career, public image and use of four selected branding practices. With the aim to expand the theoretical knowledge of branding within the art world, contribute to its generalizability and stimulate further research in this matter, this thesis seeks to answer the questions...
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Multi-function Cultural Centre "Creative City" in Brno
Mazurová, Lenka ; Schnapková, Radka (referee) ; Vojtová, Lea (advisor)
The aim of the Master thesis project is a reconstruction of former prison in Soudní street in Brno. The current building is a historical construction from 18th century and contains chapel. This building has an extension, which closes the block from the Bratislavská street. The prison has square layout with two inside yards and one yards between prison and the extension. The design contains new usage of the current spaces with extension of new floors on the prison building, demolition of the current extension from the Cejl street and construction of new building on created new space. On the current building is designed two floor structure from the Soudní street, the rest of the building has one floor. New administrative construction is connected with the old building by a bridge. The main purpose of new creative centre are spaces for artists, painters, architects, alternative actors, newspaper publishers, starting businessmen and other functions that relates to operation of the building. Other functions are living, permanent and temporary, atelier for public and cooking institute.
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bude upřesněnoLatin Quarter - the historical pearl of Paris
Friedbergerová, Adéla ; Kalfiřtová, Eva (advisor) ; Müllerová, Eva (referee)
This Bachelor's Thesis is focused on the development, main function and characteristics of the Latin Quarter, which is a part of Paris and forms its historical nucleus. The 5 main chapters dissect the development of this cityscape, from ancient Lutetia to the present. Emphasis in placed on monuments and the progress of education in the Middle Ages; this Thesis is primarily concerned with medieval education in the age of its greatest blossoming. The Parisian university flourished in all regards; its specifics are highlighted. Further school institutions and the functioning of the local school system in the present are also mentioned. The Thesis provides a deeper look at the artists living and creating in the Latin Quarter as well as on locations connected to their lives and creations. The Latin Quarter remains a traditional center of cultural and intellectual life in Paris. The objective of this Thesis is to familiarize readers with the remarkable city Quarter along with all its specifics and specialities in an engaging and readable way, using the most trustworthy literary sources possible. KEYWORDS Paris, Lutetia, Latin Quarter, history, Middle Ages, education, university, Sorbona, artist, tourism
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Extraversion-introversion concept based on an artistic-creative personality
Heinová, Dana ; Šípek, Jiří (advisor) ; Bahbouh, Radvan (referee)
The theme of this thesis is to investigate the dimensions of extraversion-introversion as one of the fundamental characteristics of human personality. In the theoretical part, we are bringing a brief history of efforts to define and describe this dimension, and we also introduce some current concepts and appropriate diagnostic methods. Furthermore, in the theoretical part, we briefly focus on the specifics of personality dimensions of extraversion in the context of artistically creative personality. The aim of this work is not to contribute to answering the question about the existence of a relationship between the creative artistic process and a creator's introversion or extraversion. Artists are a psychologically widely studied group so we decided to use some specific knowledge about their extraversion or introversion in our research. The aim of the practical part of our thesis is to contribute to the search for the possible connections between personality theories of H. Rorschach and H. J. Eysenck. Both theories and methods (the Rorschach test and Eysenck Personality Questionnaire - EPQ-R) are based on the neurobiological characteristics of the individual and typical ways of responding but they differ in their approach. H. J. Eysenck's assumption of rather less extraversion of artists, as well...
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The Snake as Means of Reflection in the Texts about Artists from the German Romantic Period
Balcarová, Markéta ; Zbytovský, Štěpán (advisor) ; Weinberg, Manfred (referee) ; Bartl, Andrea (referee)
The submitted doctoral thesis examines the function and performance of the motive of a snake in four selected texts about artists of the German romantic period and perceives the snake as an attribute reflecting the problems of the artistic existence and a way to the artistic work, possibly of the artistic work at all. When interpreting the single motives of the snake, three-phase procedure as applied by Erwin Panofsky in description of the motives in the pictures has been chosen by analogy for literary texts. The interpretation is based on the structural position of the motive of the snake in the text and its performance in the text. Subsequently, the principal role is revelation of contexts which updates the given motive of the snake - in particular they are biblical snakes, mythical snakes and a serpentine line as a line of beauty which was the subject of the period aesthetic discourse. The meaning of the motive of the snake in the texts is given primarily by the mutual interaction of theme contexts which is in the single texts realized by various ways. The motive of the snake as formed in the single interpreted texts is a highly complex motive in all the cases. Thanks to the possibility of connotation with the snakes from the sphere of the Bible and mythology the literary motive of the snake becomes a...
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The caricature in the Dikobraz Magazine 1945 - 1968
Vaverová, Martina ; Lahoda, Vojtěch (advisor) ; Klimešová, Marie (referee)
This diploma thesis entitled The caricature in the Dikobraz Magazine 1945 - 1968 deals with the artistic creation of the only satirical magazine in Czechoslovakia since its founding until the crucial year 1968. The thesis explores how caricatures deal with domestic and foreign events. It covers the work of selected cartoonists for the journal, as well as their free production. The thesis also focuses on the editors of the magazine due to their importance for its artistic production. Nevertheless, this part of the thesis is limited due to the limited amount of trustworthy sources.
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Gombrich theory of reception of representational works of art
Fejfarová, Tereza ; Ševčík, Miloš (advisor) ; Kubalík, Štěpán (referee)
The aim of my thesis is to introduce E. H. Gombrich's views on the nature of the reception of representational works of art. Firstly I describe the moments in Gombrich's life that contributed to the formation of his views on this topic. Subsequently, I focus on Gombrich's very concept of the reception of representational works of art. My thesis is divided into three parts, in which Gombrich's reflections on reception are thematized. The first part introduces reflections on the participation of the viewer in the process of the reception of works of art. This part demonstrates that the core of Gombrich's views create a distinction between two spheres: "vision" and "knowledge". The second part, in which I tematize Gombrich's concept of reception, introduces his views on the artist's role and discusses the manner and limits of artistic creation. The third part describes Gombrich's reflections on the development of reception, in relation to historical changes on artistic functions. My thesis analyzes Gombrich's reflection, which is that knowledge, experience and memory have a dicisive influence on the perception, interpretation and the creation itself of the work of art. In another part of my thesis, I paraphrase Gombrich's reflections of the perspective representation and I pay attention to the...
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