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Ethics in Personal Marketing
Stejskal, Radek ; Menšík, Tomáš (referee) ; Putnová, Anna (advisor)
The main goal of this thesis is to analyze personal marketing ethics in multinational produce company and make a suggestion to improve it. In order to attain this goal, an interview will be conducted among managers the company. The teoretic part of the thesis deals generally with the cocepts of ethics and personal marketing, following part include analyse of personal marketing. The last part contains suggestion to improve actual situation. The thesis and its results will be sumbitted to agency MenSeek s.r.o. Its resultes will be provided to analyse company.
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Personal marketing in shared services centres
Svoboda, Tomáš ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with the topic of personal marketing in the area of shared services centres, mainly by its external part focusing on acquisition of university students and graduates. The main aim of the thesis is to propose improvements for personal marketing strategy of one concrete company. For this purpose, the key notions from the field of personal marketing as employer branding and employer reputation are defined as well as the terms from the area of shared services centres. After the definition of SSC, the sector of shared company services is going to be described to give reasons for the need for them to set up an effective personal marketing strategy aimed on university students and graduates. In practical part the assessment of the current approach to the personal marketing of the chosen company is to be made by analysing individual elements of its personal marketing strategy and comparing it to its competition. Then by using that and the results of the survey made amongst the target groups, the recommendation to improve current HR marketing strategy of the chosen company will be concluded.
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Personal marketing of large companies
Benešová, Jana ; Němec, Otakar (advisor) ; Budilová, Eva (referee)
This diploma thesis is focused on application of marketing instruments in personal management of large companies. It is divided into two parts -- theoretical and practical. There are basic principles of functioning of personal marketing described in the theoretical part. Practical part is also divided into two parts -- in first of them there are comparated some personal marketing activities of large companies on czech personal market. In the second part there is the evaluation of questionnaire, which should demonstrate how marketing activities of personal managers meet the requirements of potential, or current employees, or what personal managers have to focuse on.
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Personal marketing strategy in the Salesian Youth Center.
KADLECOVÁ, Veronika
This thesis deals with the internal HR marketing strategy in the Salesian Youth Center - Center for Children and Youth in České Budějovice. The theoretical part deals with topics like volunteers, volunteer motivation, personal marketing and personal marketing strategies in non-profit organizations. It provides personal marketing strategy in the certain organization and tries to make possible improvements to the current strategy by the qualitative research. The qualitative research was conducted by using semi-structured interviews with volunteers.
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Personnel marketing in the bank organization
Doktorová, Lucie ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
The subject of my Bachelor's Thesis is to determine if is possible to use theoretical knowledge of personal marketing in practice. For this purpose I analyzed the activities of department of personnel marketing, especially involvement in recruitment, in significant banking organization XY in Czech Republic. By using comparative methods and analysis I compare a view of literature on activities of personnel marketing and functioning of personnel marketing in practice. The result of analysis shows that the recommendations and principles mentioned in literature are applied in banking organization XY, correspond with the recommendation in professional publications. At the end I evaluate personal marketing activities with SWOT analysis and I recommend solutions of deficiencies.
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Personal marketing
Přidálková, Lucie ; Šikýř, Martin (advisor) ; Bernardo, Kateřina (referee)
This diploma thesis deals with the use of marketing instruments in the field of human resources management, the importance of personal marketing to employers, employer brand building and current trends in the area of human resources management. The practical part analyzes the current approach to personal marketing at a company called Zentiva. The aim of the thesis is to map the current application of personal marketing within the organization, to analyze what instruments Zentiva uses at present to increase employer branding, as well as to propose improvements to better set up the whole process of building an employer brand through various personal activities.
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Diversity management
Horázná, Eliška ; Fučíková, Jana (advisor) ; Stříteský, Marek (referee)
The thesis is focused on diversity management in the Czech Republic. The author deals with diversity of economically active population in the Czech Republic and also, based on the screening of websites of selected companies, analyses the extent to which companies in the Czech Republic deal with diversity management in the context of personal marketing. Emphasis is placed on how the studied companies present their approaches to diversity and whether it is also used in individual job offers. The aim is to prove that in the Czech Republic, the implementation of diversity management is relevant and also to map the approaches of selected companies to use of diversity management in their personal marketing. In conclusion the author summarizes the results of the conducted screening and creates suggestions for companies which have decided to deal with diversity management.
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