National Repository of Grey Literature 214 records found  previous11 - 20nextend  jump to record: Search took 0.01 seconds. 
Marketing Utilization in Services
Ondráková, Eliška ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is focused on a marketing communication tools and proposing of their relevant improvements. The theoretical part delimits and describes respective theoretical thesis researched from relevant marketing literature. The practical part is focused on proposal of the marketing strategy analysis 7P, comparison of the chosen firm with its competitors and the SWOT analysis. The marketing strategy proposal introduces concrete proposals and suggestions for the chosen firm Re/max Reality Plus+.
Alterations music club, taking account of marketing requirements and their impact on the operation and its effectiveness
Pelčák, Svatopluk ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The goal of Bachelor’s thesis is application of knowledge from areas of construction management and economy into marketing and business planning of service. In the theoretic part of the thesis, there are specifications of basic marketing knowledge for creating of marketing plan and major differences of service marketing. Practical part is directed on selection of optimal focus for the club (and it’s appropriate dispositional solution) based on marketing research of public demand. Final part of the thesis deals with following suggestions of marketing plan, in correlation with club’s direction and vision.
The Proposal of Amplification of Marketing Activities of the Company
Dítě, Filip ; Sekanina, Ignác (referee) ; Petráš, Jiří (advisor)
The aim of this thesis is the proposal of amplification of marketing activities of the company. This work consist of the theoretical, analytical and practical parts. On the basis of findings of analysis are formulated particular proposals of amplifications of marketing activities in practical section. This proposals should give support to the company marketing strategy and help to achieve company aims.
Marketing Strategy Proposal
Vančurová, Denisa ; Maliňák, Martin (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with the CRM system implementation into the company management. It contains an analysis of the current situation, comparison of several selected CRM systems and proposes the best product for the company. The goal of this proposal is to improve marketing management in company and to strengthen relationships with present customers as well as to find new ones within expanding market segments.
Proposal of Business Plan
Ježková, Lucie ; Lakomý, Miroslav (referee) ; Čižinská, Romana (advisor)
The diploma thesis is focused on the development of a small plumbing company. The theoretical part deals with a business plan and its components. In the analytical part the company is examined in more detail in five areas - company analysis, human resource management, services marketing, financial analysis and plan and risk analysis. In the proposal part measures are recommended to improve internal operations of the company, strengthen its competitive advantages and enhance its financial stability.
Proposal of Communication Strategy of Travel Agency Alex s. r. o.
Bezegová, Edita ; Drechsler, Radek (referee) ; Kruntorádová, Markéta (advisor)
Bachelor thesis should be used as a basis for designing of a communication strategy and an implementation of the communication campaign of a travel agency ALEX. The goal of this thesis is optimizing the use of tools of communication mix and the rearrangement of the existing structures of communication costs for building a stronger relationship with existing clients and reaching new customers.
Proposal of a Marketing Concept for a Selected Real Estate Agency
Volf, Pavel ; Salaj, Tomáš (referee) ; Chalupský, Vladimír (advisor)
This thesis solves selected real estate marketing firm. It analyzes the current situation at a specific real estate market and with the help of marketing tools suggests new approaches to improve sales of real estate.
Marketing Strategy of a Private Eye Surgery
Roman, Aleš ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The aim of this Master’s thesis is to create marketing plan for private eye office. The thesis is divided into two main parts, theretical and practical. The first part summarizes theoretical knowledge about marketing of services and specifics in healt care marketing. It was created marketing mix 4P and 4C of health care. Practical part begins of introducing of private eye office. Next step is to analyze environment of eye office using following methods: McKinsey 7S, Porter's five forces and SLEPT analysis. Conclusions of these analyses are summarized in SWOT analysis. Afterwards each question of questionnaire survey – focused on client´s comfort and ways how to improve it, is analyzed. Results and ideas come from survey how to improve our clients comfort during the examination are summarized in the proposed solutions and discussion.
Proposal of Developement of Marketing Activities of AVDO Agency
Nešporová, Kristýna ; Vaňharová, Veronika (referee) ; Koleňák, Jiří (advisor)
This study focuses on the proposal of developing marketing activities of AVDO Agency The proposals of resolution will be formulated on the bases of the analisys of the actualal posture. These proposals of resolution should lead to win new customers and to keep present customers, to consolidate the market position and thereby contribute to gain enhancement.
Proposal for Changes of Marketing Mix of concret Company
Dvořáková, Kateřina ; Vopatová, Iveta (referee) ; Mráček, Pavel (advisor)
This master thesis deals with the proposal of changes in the marketing mix of a particular company. These suggestions could lead in the future to get new customers and strenghten loyalty to existing customers. The master thesis is divided into three essential units. The first one will introduce theories needed to carry out the following part, which is the analysis of this company and the necessary analyzes. For the processing of the last design part, these analyzes are necessary.

National Repository of Grey Literature : 214 records found   previous11 - 20nextend  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.