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The theatre marketing
Maršíková, Petra ; Štědroň, Bohumír (advisor) ; Černá, Jitka (referee)
This thesis deals with the theatre marketing. It is divided into theoretical and practical part. The theoretical part of the thesis focuses on knowledge in the field of theatre marketing, marketing mix, types of theatres and financing theatres. The practical part focuses on the amateur theatre association Comica Economica. The aim of the thesis is to analyse the theatre association Comica Economica from the point of marketing mix and, based on this analysis, questionnaire research and SWOT analysis, to formulate suggestions for the improvement of the current marketing and communication mix.
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Application of marketing instruments in the retail subject Gastro
BAJTOVÁ, Jitka
The aim of my bachelor thesis is to evaluate the current use of marketing instrumensts in the retail subject Gastro and propose such measures to increase revenues and profits and raise the competitiveness of firms. I had two conducted marketing research. One was designed for customers and other was designed consumers (potential customers) Gastro stores. Based on the collected data and information obtained by observation and interviews with business owners I have suggested measures concerning snacks for schoolchildren, the measure I am economically evaluated.
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Analysis of success in rebranding Botas, a.s.
Mareš, Jan ; Pešek, Ondřej (advisor) ; Skokanová, Dagmar (referee)
The aim of this thesis is to provide complex view of present condition of company Botas, a.s. - a traditional czech shoes producer. I analysed stregnths, weaknesses, opportunities and threats with the use of SWOT matrix, I also reviewed the marketing instruments, I did a research on perception of the brand and tried to analyse the life cycle, using the data from the final accounts.
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Usage marketing in development of Central Bohemia region
Šímová, Václava ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee)
This thesis deals with using marketing in development Of Central Bohemia region. In the thesis there will be explained the term local marketing, organization of Central Bohemia region (council, vestry,...) and documents focused on marketing. The main part of thesis will be about marketing instruments -- comunication, product, price, distribution and people -- their analysis, instructions for improvement and new impulses.
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The Marketing Activities Analysis of the Firm Hennlich Industrietechnik, s.r.o.
Schovánková, Zuzana ; Zamazalová, Marcela (advisor) ; Ryšánková, Alžběta (referee)
The diploma work deals with analysis of marketing aktivities in the firm Hennlich Industrietechnik, s.r.o. targeting the communication with the customer, competition and inside the firm interior too. In the particular chapters there are solved the applications of the communication mix instruments, different approach of the managers to the marketing management in the separate branche offices, the efficiency of marketing activities and their influence on the firm turnover and profit. The work compares the economic results of the separate branch offices and looks for the continuity with the results of marketing aktivities. Further the work points out to the negatives and mistakes of the marketing and tries to find the way to the marketing efficiendy increase.
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