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Persuasive Language Used in Presentations by Information Technology Students
Vlachová, Monika ; Walek, Agata (referee) ; Ellederová, Eva (advisor)
Cílem této práce je vymezit koncept rétoriky a persuasivního jazyka. Práce začíná rétorickou analýzou a definuje rétorickou situaci. Dále poskytuje informace o umění přesvědčování, jeho historii a použití. Těžištěm práce je přehled charakteristických persuasivních prostředků, který se zaměřuje nejen na používání persuasivních jazykových struktur, ale také specifickou slovní zásobu. Analytická část této práce převádí teorii do praxe prostřednictvím podrobné analýzy a srovnání persuasivních prostředků používaných studenty informačních technologií v odborných prezentacích. Zabývá se persuasivními strategiemi, jakými jsou emoční důraz v řeči, používání osobních zájmen, spojovací výrazy, trojice slov nebo lichocení.
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The Importance of Graphical Symbols in the Region Formation Process: the Case of the Liberec Region
Šifta, Miroslav
The Importance of Graphical Symbols in the Region Formation Process: the Case of the Liberec Region The thesis analyzes the role of symbols and graphic symbolism in the process of regional and spatial identity formation in the context of the theory of institutionalization of regions by A. Paasi. The goal of the thesis is to contribute to a scientific discussion of this topic using the example of a specific region - the Liberec Region. In the theoretical part of the thesis, general studies of spatial identities, mainly with regard to creating the symbolic shape of region, are discussed, and the importance of symbolism in forming the region, its spatial identity and power relations is assessed. This section aims to define the key concepts, terms and also types of symbols used in this study. In the research part of thesis, first, the selection of the studied area is justified (region with intensively changed landscape), and, second, its situational analysis is presented, focusing mainly on the social phenomena and elements which could play role of regional symbols. Next, the actual symbolism of the region, as presented in various sources and media, is evaluated. Subsequently, it is compared with the graphic symbols of regional and local institutions, classified and analyzed according to the form...
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Word, speech and language. Interdisciplinary field of theology and neuroscience.
Tomášek, Martin ; Vogel, Jiří (advisor) ; Vik, Dalibor (referee)
74 Abstract Logos is the multi-meaning term accompanying philosophy from the earliest authors. In general, the term logos has historically had two main groups of meanings. The first group concerns speech (word, speech, sentence…) and the second group of meanings concerns reason (thought, reason, mind, thinking…). In philosophical-theological thinking the second group passes into the idea of reason transcending man - "divine" or "world reason". The theoretical basis of the duality of both speech and reason was postulated by analytical philosophy. As Humboldt was already convinced, thinking was always associated with language, speech was an organ of creating thoughts. Pneumatological philosopher Ebner says: man is by nature "the Spirit who posseses the word," "there is no reason without the Word," and "reason is speech, logos". Within the philosophy of language Wittgenstein argues: "the boundaries of my language create the boundaries of my world," and "a sentence is an image of reality". Fodor's linguistic works on the inner language of thought ("Mentalese") and especially Chomsky's theory of the existence of a structure for "universal grammar" in the human brain provide preconditions for the search of such a structure. Neuroscientific research confirms these assumptions. Structures specialized for speech...
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The Importance of Graphical Symbols in the Region Formation Process: the Case of the Liberec Region
Šifta, Miroslav ; Chromý, Pavel (advisor) ; Siwek, Tadeusz (referee)
The Importance of Graphical Symbols in the Region Formation Process: the Case of the Liberec Region The thesis analyzes the role of symbols and graphic symbolism in the process of regional and spatial identity formation in the context of the theory of institutionalization of regions by A. Paasi. The goal of the thesis is to contribute to a scientific discussion of this topic using the example of a specific region - the Liberec Region. In the theoretical part of the thesis, general studies of spatial identities, mainly with regard to creating the symbolic shape of region, are discussed, and the importance of symbolism in forming the region, its spatial identity and power relations is assessed. This section aims to define the key concepts, terms and also types of symbols used in this study. In the research part of thesis, first, the selection of the studied area is justified (region with intensively changed landscape), and, second, its situational analysis is presented, focusing mainly on the social phenomena and elements which could play role of regional symbols. Next, the actual symbolism of the region, as presented in various sources and media, is evaluated. Subsequently, it is compared with the graphic symbols of regional and local institutions, classified and analyzed according to the form...
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The Importance of Graphical Symbols in the Region Formation Process: the Case of the Liberec Region
Šifta, Miroslav
The Importance of Graphical Symbols in the Region Formation Process: the Case of the Liberec Region The thesis analyzes the role of symbols and graphic symbolism in the process of regional and spatial identity formation in the context of the theory of institutionalization of regions by A. Paasi. The goal of the thesis is to contribute to a scientific discussion of this topic using the example of a specific region - the Liberec Region. In the theoretical part of the thesis, general studies of spatial identities, mainly with regard to creating the symbolic shape of region, are discussed, and the importance of symbolism in forming the region, its spatial identity and power relations is assessed. This section aims to define the key concepts, terms and also types of symbols used in this study. In the research part of thesis, first, the selection of the studied area is justified (region with intensively changed landscape), and, second, its situational analysis is presented, focusing mainly on the social phenomena and elements which could play role of regional symbols. Next, the actual symbolism of the region, as presented in various sources and media, is evaluated. Subsequently, it is compared with the graphic symbols of regional and local institutions, classified and analyzed according to the form...
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Logos in Aristotle's ethics
Adamec, Jaromír ; Špinka, Štěpán (advisor) ; Thein, Karel (referee)
The aim of the diploma theses "Logos in Aristotle Ethics" is to interpret meaning of the term "logos" in Aristotle's work "Nicomachean Ethics". The basic methodical guideline is the structuralist assumption, that a meaning of a term is determined by its relations to other terms contained within the text, and the related assumption of unity of the meaning of the term "logos". The interpretation itself first analyzes structure of several crucial terms, most importantly the relation of a human individual to the society, the concepts of the good, the reality and the possibility, the true and the illusory, and the concept of the natural. The structure of use of the term "logos" is then analyzed in relation to these concepts. These investigations are completed by analysis of the terms of virtue and action. By the means of the structural analysis of these terms, the existence of a distinctive level of reality is established, which is captured by the term "humanity". The existence of humanity is the central point of interest in Aristotle's ethics. In the horizontal regard, there are two poles of humanity - the individual human and the society. In the vertical regard, the humanity is situated between divinity, to which it is related, and bestiality, to which it threatens to fall. Logos is then a kind of...
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Care of the Soul
Horáková, Hana ; Hogenová, Anna (advisor) ; Prázný, Aleš (referee)
Annotation: This bachelor's thesis is engaged in care of the soul as a task and possibility for a person who tries not only to cultivate and educate themselves, but also to be good - as a good and just citizen who contributes by good lives of all people around them through reciprocity and responsibility for human souls. And mainly those who try to be good and focus on true ideas and try to live authentic life of enhanced being in truth, justice and especially good. All people hold this wonderful possibility in their hands and it is only up to them which way they choose.
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