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Social networks in banking
Vohnický, Tomáš ; Očenášek, Vladimír (advisor)
Diploma thesis is about communication activities in banking sector on social media, which are very widespread tool for marketing communications these days. The thesis is divided into two parts, theoretical part or literary research and practical part.
Theoretical part describes the various social networks, including their history and functions. Most of the theoretical part is focused on Facebook. Furthermore, the theoretical part describes tools that are used in the creation of content or in analyzing the success of communication.
In the practical part I will create content, one post each month. I would like to create the most relevant content that would derive from the results that I emerged from my bachelor thesis Bank and social networks. Here I analyzed the most successful content in different months on the Facebook site G2 Komerčky.
At the end of each month, posts created by me will be analyzed in comparison with other posts on the site and I could confirm or deny whether it was content generated by me identified with the results of the analysis of my bachelor thesis.
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Marketing plan for selected gastronomic tours
Mokrišová, Kristýna ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The topic of this thesis is marketing of gastronomic travel agency. Gastronomic tourism is currently among the tourism trends. Based on the growing potential, in this paper will be presented fictitious gastronomic travel agency selling gastronomic tours. The main objective is to propose a marketing campaign of specific gastronomic tours. The marketing campaign will be set up to address, engage and make customers to purchase offered services. The campaign is therefore able to offer to potential customers exactly what they desire. The marketing approach is not the same to everyone, it reflects the consumer and media behavior of different target groups. Thanks to the proposed campaign the competitiveness of the company will be increased, profit will be gained, it means voluminous sales of offered tours and strong position in the market will be obtained.
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Bank and social networks
Vohnický, Tomáš ; Očenášek, Vladimír (advisor) ; Kánská, Eva (referee)
This bachelor thesis is about communication activities of the bank on social networks, which are a perfect tool of marketing and communication. The thesis is divided into two parts, the theoretical part or literary research, and practical part.
The theoretical part describes the various social networks, including a brief history and functionality. Then there is the view of the selected bank institution on social networks which bank uses.
In the practical part in the first block are analysed communication plans for individual quarters of 2015 and then there is a look at the most successful posts. Second block analyses the customer care and how the bank communicates on selected social network with users.
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Proposal of Communication Plan for Podlahářství Borovička
Laichman, Václav ; Šmakalová, Petra (referee) ; Milichovský, František (advisor)
This bachelor´s thesis occupied with analysis of communication plan for company Podlahářství Borovička, and then proposes on its improvement. First part includes theoretical definitions, which are contain in analysis and proposal part. Second part is focused on Podlahářství Borovička and on present-day communication plan. Further is created proposal of improvement communication plan. In the end of work are summarized the findings.
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Proposal of Communication Plan
Kahounová, Barbora ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The main goal of this thesis is to draw up a communication plan of the Pavilion Anthropos. The main questions and methods are specified in the introduction of the thesis. The theoretical part includes necessary definitions and deals with communication tools. The practical part introduces the Pavilion Anthropos and plan of exhibitions for 2010. The concrete activities of the communication plan are then set thanks to acquired information. Further work includes the drafting of a new graphic design web site. The conclusion resumes some of the findings.
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Project Management Methodology Application on Company´s Project
Salaj, Tomáš ; Vyhňák, Miroslav (referee) ; Smolíková, Lenka (advisor)
Diploma thesis focuses on the development of parking building with commercial premises Rychtářka in Plzeň, which is realized in the form of public and private sector partnership. The thesis deals with effective application of project management methods in light of the general contractor Hermosa Parking Plzeň a.s. Information and knowledge gained in the theoretical part of the thesis are then used in the practical part for the design of project management methodics on development project Rychtářka. The outcome of practical part of the thesis is project management methodic, which should help to secure the optimal solution for complex structured process that leads to the realization of parking building Rychtářka and the compliance with all the specific characteristics of development projects.
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Communication Plan of a Primary School
Dostálová, Renata ; Nováková, Vlasta (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with communication plan processing of selected primary school. Part of the plan is analysis of the present situation including evaluation of weaknesses and strengths of the organization, opportunities and threats. On the basis of this analysis is determined target group and projected communication plan, its timing and budget.
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Design of online communication plan for a selected mobile application
Woś, Filip ; Horová, Olga (advisor) ; Motlová, Veronika (referee)
The aim of the bachelor thesis called "Design of online communication plan for a selected mobile application" is to design a plan of online communication, which helps to put a mobile application QuickJOBS on the market. The theoretical part of the thesis collects and specifies chosen terms from the field of digital marketing, social media, marketing communication and online communication mix. A method of comparing information from available literary and online sources, which are related to the selected topic of the bachelor thesis, is used in the theoretical part. The practical part of the thesis is focused on designing the plan of online communication, which is preceded by the introduction of the mobile application and a situation analysis. The result of the thesis will be used in practice.
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Komukační plan města Kroměříž
Skopalová, Adéla
Skopalová, A. The communication plan of Kromeriz. Bachelor thesis. Brno: Mendel University, 2014. The bachelor thesis is aimed at the development of communication plan of Kromeriz, with focus on tourism. The aim of this work is to evaluate current marketing and communication of city. The achieved results were used in marketing analysis of the current state of tourism in destination of Kromeriz. The result work is to propose a communication mix is applied to the chosen market segment.
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