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Modeling the movement of people when organizing festival events
Žalská, Kateřina ; Uhlík, Ondřej (referee) ; Okřinová, Petra (advisor)
The thesis deals with modeling the movement of people during the music festival Hradecký Majáles. This mass event is very popular in Hradec Králové, and its attendance reaches 17 thousand people. The thesis is focused on optimalization of the normal operation of the event, prediction of possible obstacles and possible danger. For analysis a few verification scenarios are created, including the scenario involving the emergence of danger and following simulation of evacuation of people. Within the analysis the key variables such as density, evacuation time and LoS. The critical places where people could get hurt, are selected. The new security precautions or optimization of site geometry optimizations are suggested for these places. In the conclusion of the 3 thesis is performed efficiency evaluation of the suggested changes resulting from the performed analysis.
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EXIT hudební festival a jeho role pro cestovní ruch v Srbsku
Masnikosa, Georgije
The bachelor's thesis deals with the influence of the Exit festival on tourism in the city of Novi Sad. It monitors the positive and negative effects of the festival and compares the contribution of the festival to tourism and the economy, at the same time the output should be a way to make the festival more visible in the Czech Republic.
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Bavarian Identity at the example of the Octoberfest in Munich: To what extent is the modern festival still traditional bavarian?
Kuldová, Susanna ; Emler, David (advisor) ; Zelená, Alena (referee)
The Munich Oktoberfest was established in 1810 as an instrument for strengthening the Bavarian identity in the new developed monarchy. In the 1950s it has evolved into an international event which is being visited by millions of people from all around the world. This development lead to negative opinions about the present purpose of the Oktoberfest. The aim of the thesis is to confirm or refute these critics which deny any connection between the past and the present form of the Munich festival. The introduction deals with the theoretical background and terms such as remembrance or festivals and celebration. A substantial part of the work consists in the discourse analysis of the Bavarian identity with its main symbols which are closely linked to the celebration of the Oktoberfest in Munich. The main part is devoted to the Oktoberfest itself, its origins and development with the most important moments and main features. The research is completed by a quantitative analysis of facts and numbers which are essential for this subject.
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The Analysis of the Communication Activities of The 3. Light Festival SIGNAL in 2015
Loušová, Barbora ; Klimeš, David (advisor) ; Shavit, Anna (referee)
The bachelor thesis "The Analysis of Communication Activities of the 3rd Light Festival SIGNAL in 2015" is aiming to present the options of organisations holding cultural events from the point of their communication activities on the example of the particular festival of lights. Firstly, the thesis situates the art festivals into a particular theoretical basis and evaluates their role in the culture and the society. Secondly it evaluates cultural organisations and art festivals from the art marketing perspective. Theoretical part also consists of application of the marketing communication in festival of lights environment. Practical part of the thesis uses this theoretical basis in order to compare it with the use of the marketing communication on the example of Light Festival SIGNAL. The objectives, the methodology and the research questions are determined. Then there is described the history and the character of the 3rd year of this event. Next chapter is dedicated to the marketing strategy of this year of the event, namely it describes its objectives, its target group and the possible competition and also the SWOT analysis is created. In the next part of the thesis the communication activities of the festival are described, particularly the marketing and communication mix and the partners of the...
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Prague Theatre Festival of Geman Language and it's Meaning for Czech- German culture Relations after 1989. The Reflexion of Historical Context
Hložková, Dominika ; Pelánová, Anita (advisor) ; Kunštát, Miroslav (referee)
The thesis entitled: "Prague German Language Theatre Festival and its Importance for the Czech-German Cultural Relations after 1989. Reflection of the Historical Context." deals with the topic of German culture in the Czech Republic, both in the past and today. The look back in time is supposed to help answer the question, whether the festival is a mere export from German-speaking countries, or whether it managed to build on important cultural tradition of so-called German Prague, which was here in 1918-1939. The subject of the analysis is, apart from a history of German theatres in Prague, primarily the Prague German Language Theatre Festival. In the first part of the thesis are described, based on numerous sources, German cultural efforts in the Czech Republic in a period from the end of the First World War, is since 1918. The second part deals with the Prague Theater Festival and is delimited to the first 15 years of its operation, ie the years 1996 - 2010. This part is mainly based on internal documents and interviews, which were provided by the festival organizers. The third part is focused on the reflection of this cultural event in the press, both in Czech and in German. Emphasis is placed on the first year of the festival. Analysis of the reflection in the press aims to find out which...
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Television Christmas - comparison of television programme offered during the Christmas feasts in last 10 years
Ptáčková, Renáta ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
Bachelor's thesis "Television Christmas - comparison of television programme offered during the Christmas feasts in last 10 years" target the analysis of particular genres in term of frequency and length in television programme. Special attention comes in on fairy tales, serials and news. The thesis is for example interested in the fact, if the serials don't dominate above the fairy tales or what is the frequency of broadcast news in television stations. Then the thesis solves how the television structure was formed, who controlled the prime time and which fairy tale or film won audience over. For methodology of thesis was used quantitative analysis of television programmes in prime time during the Christmas feasts 1997-2006. Bachelor's thesis is structured in 6 chapters: Theoretical introduction of thesis (show up the notions, which are keyword for the theme), Quantitative analysis of sampled television programmes (process the theme by tables and graphs, Prime time News (progress and frequency of broadcast news during the 10-years term and progress during the holidays), Serials and last chapter is Progress of fairy tales, news and serials in 1997-2006 (grand summary of three the most significance television genre during Christmas). The end of the thesis is enriched by photos of the most famous...
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NEWKUS - Bara and Sara
Smékalová, Barbora ; Alster, Darina (referee) ; Klodová, Lenka (advisor)
The diploma thesis consists of a series of events by the art duo NEWkus. The NEWkus art duo deals with the transformation of relationships and the overall definition of the NEWkus body concept. It copes with the isolation caused by the coronavirus pandemic as well as with the apathy caused by the monotonous lifestyle in an enclosed space with the same person and the impossibility of meeting within the NEWkus duo. Thanks to a series of events in the home environment, the group is aware of its own existence on a much wider scale, it finds that it is not only two-member, that its structure is more extensive. The series of realized events is built on the borders of social, artistic experiment and intimate realism. The whole experience is screened in a single space, as part of the NEWkus Days festival. The space is defined by an object inspired by a screen, the internal environment of which is adapted to the image and the needs of both authors. The spectator is thus allowed to meet the story, which will be presented from many angles during the festival and will provide the opportunity to blend with the body of NEWkus in real time and space.
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