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Evaluation of the Organic products Trade
Macháčová, Kamila ; Toth, Štefan (advisor) ; Pavel, Pavel (referee)
Bachelor's thesis deals with organic food. The first chapters are definitions of terms that are closely associated with this topic. Chapters include concepts as organic farming, focusing especially on plant cultivation and animal husbandry because these two industries produce organic food. In the following chapters we find a description of manufacture, inspection, marking and prices of organic food. The important part is devoted to the franchise concept Sklizeno. The aim of this part is make a business strategy for the company and draw up proposal most advantageous locations in the Prague for the placement store Sklizeno. Bachelor's thesis used method of describing a quantitative method (used in the form of interactive and field survey). The aim of these methods is obtain sufficient information about areas of Prague and its population, which serves as a material for selection of a suitable location. Conclusion contains a business strategy for franchising project Sklizeno and proposal suitable area to locate their store.
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The influence of brand on consumer buying behavior
Vladyková, Dana ; Šálková, Daniela (advisor) ; Lucie, Lucie (referee)
The thesis deals with the influence of brand on consumer buying behavior.
The thesis is divided into theoretical and practical part.
The theoretical part describes the brand, consumer buying behavior, brand Bio and the analysis of its external and internal business environment.
The practical part of the thesis introduces Biofarm Filoun and analyzes its business. Also included is survey, which shows level of customer awareness of the brand Bio.
Based on the analysis and the questionnaire a proposal for Biofarm Filoun is created with measures and recommendations leading to increased sales and further expansion of their Bio products among customers.
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Optimilization of e-shop company
Kodeš, Jakub ; Zeman, David (referee) ; Dvořák, Jiří (advisor)
The bachelor thesis is focused on an analysis of the Biosféra Ltd. e-shop. On this foundation is designed a new concept for the e-shop, which makes the internal company process more streamlined and improves the quality of service for customers.
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Biogas Plant Telč
Novák, František ; Hubáček,, Petr (referee) ; Myslín, Jiří (advisor) ; Skála, Jiří (advisor)
The biogas plant in Telč. Administrative and laboratory building is located on the premises of a biogas plant on the outskirts of Telč in the field of science and technology park. Half of a two-storey building will be used for laboratory tests which, under different operating conditions and settings will test changing input of crops, optimization of these parameters in different technological settings to maximize energy output. It will also be a place of management of biogas plant. The building is located in a slightly hilly terrain at an altitude of 539,350 meters and complies with disabled access.
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Slow food
Krauz, Kamil ; Švarc, Zbyněk (advisor) ; Vavrečka, Jan (referee)
The Food Safety and Quality Control System in Czech RepublicThe thesis describes the way how is the food safety control and quality protection provided in Czech republic. There is the law definition of the all forms of food during the food production chain from the primary production up to sale to the consumer in the work. The thesis focuses on the requirements laid down in the Czech and European food law on the food producers and sellers. The thesis also deals with the food contamination and quality aspects - nutrition value and quality branding. There is also chapter about the quality management system certification and chapter about the current cases related with the safe food area in the Czech republic in 2012 (Methanol, Polish technical salt and horse lasagne).
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Ekologické zemědělství v Olomouckém kraji a možnost založení vlastní ekofarmy
Štěrbová, Lýdie
Theaimofthis thesis is a briefdescriptionoforganicfarming in the Czech Republic. Thefirst part dealswiththe basic information and thedefinitionoforganicfarming. Includesthebasicsoforganicfarming and ofcertainterms, describes the productionoforganicfoods and theirlabelingobligations. Thereisalsolifted a briefoverviewofthestateoforganicfarming in the Czech Republic fromthebeginning to thepresentwith a more detailedfocus on thestructureoforganicfarming in the Olomouc Region and a more detailedoverviewoftheindividualdistricts. Themainchapters are focused on theprocessofsetting up organicfarming. Thereis a briefdescribestheprocedureforobtainingregistration and thenecessarydocuments to start theirown business. This part isfollowed by a proposalforthe establishment oftheirownfarmswithfocus on livestockproductionwiththeproduction and distributionofitsownproducts, including a small part ofthecropproduction.
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Design of a marketing strategy for a bio-bakery Kolinger
Kolinger, Adam ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The focus of the thesis is on designing a completely new and also first strategic marketing plan for a bio-bakery which has never worked with marketing before. The first chapter is about marketing in general and about marketing instrument which are needed for designing a quality strategic marketing plan. The second chapter summarizes historical information about the bakery and introduces mission, vision and global company goals, designed by me. The last chapter focuses on new marketing goals and strategy with appropriate marketing communication mix. That all is summarized in simple action steps
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