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Marketing Strategy Proposal of the Firm
Weiterová, Klára ; Buzek, Jaroslav (referee) ; Novák, Petr (advisor)
The bachelor's thesis presents the analysis of problems arising in connection with the expansion proposition of a company operating in the field of constructional mechanization. A proposition and measures are contained in the paper. These precautions shall enable the company to strenghten its competitiveness in the region of southern moravian the respective area of business.
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Marketing research
Skopalová, Michaela ; Soušek, Miloslav (referee) ; Šimberová, Iveta (advisor)
This thesis presents analyse of chinese market in segment of heating body with object evaluate possibility to enter on this difficult market from czech company. At beginning of thesis are drawing up basic theoretic data which constituting base of market research. In the first the practical part appreciates position of company on the czech market and also inside analyse was made out. Individual variables, which could influence successfully activity on chinese market are revaluation in the part of foreign´s marketing research . Basic articles for business on chinese market are set out in this partition. The pieces of knowledge which create recommendation for company from the question if the company have establist or not, formulated on the basic of finding marketing research.
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Sales Promotion and Advertising of Company
Pernicová, Lenka ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the sales support and advertising of the company Autoškola Pernica. It contains a theoretical definition of the most important terms from the field of marketing. My aim was to assess the current situation of the company that sells driving school services. The theoretical part briefly describes marketing generally, as well as sales support and advertising. Issues related to this company are described in the analytical part of the thesis, which also contains SWOT analysis. Based on these analyses, I proposed my own suggestions for improving this company.
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