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Marketing strategy of firm El-Port
Kořenek, Martin ; Nejezchleb, Lubomír (referee) ; Šimberová, Iveta (advisor)
This master's thesis is focused on marketing planning and the main task is to propose an efficient marketing strategy for firm El-Port. Theoretical resources of marketing and procedures for marketing strategy proposal are mentioned in the first part. Second part of this thesis is focused on firm El-Port, concretely there is mentioned basic overwiev and description of firm's activities. Current state analysis is also included in this part and it is a main resource for marketing strategy proposal. Final proposal of marketing strategy is described in the last part of this thesis.
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The Proposal for Development of Family Wine Shop in Prostějov
Obořilová, Tereza ; Procházková, Lenka (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with evaluation of the current state of the Vinotéka Rek family business and results in a strategy of its further development. The first theoretical part is based on the theoretical backgrounds focusing on the development and growth of entrepreneurship in particular small and family businesses, the context of strategic management within the development of companies and also on selected analytical and research methods that examine the internal, external and market environment of the company. The second, analytical part of the thesis contains the practical application of the methods to the selected company, the identification of key factors and impacts on the company and the evaluation of the overall results for the subsequent selection of the appropriate development variant. Third, the part of proposals builds on the results of the analyzes and processes the selected variant of the development strategy, including the implementation steps and the benefits of the proposals.
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Improving Business Performance
Ludvigh, Oliver ; Oulehla, Jiří (referee) ; Luňáček, Jiří (advisor)
The bachelor thesis deals with increasing the efficiency and effectiveness of the company Maloobchodná a.s. on 5 monitored economic indicators. To achieve the goals, a solution design is chosen in the form of software implementation for demand forecasting, automated order design, inventory, and supply chain management. Through the set indicators, the progress after implementation and the economic benefits of the software to improve the company's performance are evaluated.
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The Marketing Mix Proposal
Nová, Lenka ; Slíva, Martin (referee) ; Novák, Petr (advisor)
The master´s thesis focuses on the definition of marketing mix in company p.k.Solvent Ltd. and its customers. Specifies the individual components of the marketing mix, analyzes the business area and includes the area of marketing research in customer satisfaction. It compares theoretical knowledge with reality. It contains proposals to improve customer satisfaction, which contribute to increased competitiveness and increased profits of the company.
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Proposal of the Marketing Strategy for ITAB, s.r.o.
Zatočil, Radek ; Smrček, Daniel (referee) ; Heralecký, Tomáš (advisor)
The purpose of this diploma thesis is proposal of marketing strategy for company. The first part is focused on presentation of theoretical knowledge from strategic business management, marketing and marketing strategy. The second part contains introduction of the company and analysis of current state. Diploma thesis also deals with retail market research in Poland, Hungary, Romania, Czech Republic and search for potential customers. Based on analysis the marketing strategy is suggested, leading to improvement of company position on the market and gain of new customers.
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Supply Strategy Proposal in the Selected Retail
Fialová, Nikol ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
This thesis describes the design of selected retail supply strategy. Supply strategy was designed according to the theoretical approaches and further analysis of the current state of the retail industry. Outputs of the thesis provide a higher level of serviceability and satisfaction of customers while developing retail business of the particular store.
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Business Plan for a Firm
Burša, Vít ; Křen, Radek (referee) ; Breinek, Pavel (advisor)
The topic of the bachelor thesis is the design of a company business plan; particularly a retail company with focuses on selling wine making supplies in the city of Podivín. The thesis uses theory, provides an analysis of the environment, possible risks and outlines the operation of a newly established company.
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Proposal for Organizational Culture Change at COOP in Albrechtice nad Orlici
Servus, Jiří ; Mgr.Robert Kučera (referee) ; Konečná, Zdeňka (advisor)
This thesis is focused on improving the organizational culture in the COOP Albrechtice Orlici. The current organizational culture is established on basis of own observation and consultation with the Head shop. Proposals to change the organizational structures emerge from the survey when they were surveyed customers' views and attitudes to the selected store. Based on this survey will be designed to improve to meet the requirements of all customers.
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Analysis of Business Processes for the Purpose of Selecting a New Cash Register System
Zatloukalová, Klára ; Sodomka, Petr (referee) ; Klčová, Hana (advisor)
This thesis deals with process analysis selected by the company to build criteria to select a new cashier system and technical means needed for that. First part is focused on theoretical knowledge from the field of information systems, legislation of retail, process and analytical tools to understand the whole topic. In the following section there is a current state of the company being discussed, when besides basic informations there are also analyzes of internal and external influences performed, which company identify better. This section also defines processes to which the cash register is linked and on which basis the criteria for choosing it are set. Finally the suitable candidates for system suppliers and technical equipment are presented. It includes recommendations and economic evaluation that is an integral part of the supplier selection criteria.
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