Original title: Návrh marketingové strategie pro prostředí firmy ITAB, s.r.o.
Translated title: Proposal of the Marketing Strategy for ITAB, s.r.o.
Authors: Zatočil, Radek ; Smrček, Daniel (referee) ; Heralecký, Tomáš (advisor)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: market analysis; marketing; Marketing strategy; retail; analýza trhu; maloobchod; marketing; Marketingová strategie

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/3129

Permalink: http://www.nusl.cz/ntk/nusl-576043


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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