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Targeting and positioning in a presidential election campaign of Petr Pavel - young voters generation
Dejmková, Tereza ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
This bachelor thesis deals with targeting and positioning of the presidential election campaign of Petr Pavel and focuses mainly on addressing the youngest generation of voters, Generation Z. The 2023 presidential election was different in several ways, but one of them was, for example, the targeting of some candidates to Generation Z. The generation currently includes the majority of voters who participated in the presidential election for the first time, and who may also have followed it more closely for the first time. The aim of this thesis is therefore to find out to what extent the targeting and positioning of the campaign was adapted to Generation Z in the development of the strategy, and also to find out whether Petr Pavel was able to reach this target group through the campaign and through which steps he achieved this. The theoretical part of the thesis first describes and defines the tools of political marketing, characterizes Generation Z and the specifics of their voting behaviour. In the practical part of the thesis, the aforementioned tools of political marketing are applied to the campaign of Petr Pavel. The information for this part of the thesis was obtained from a personal interview with the marketing director of the Petr Pavel campaign, Martin Klčo, conducted by the author of the...
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Comparative analysis of the communication strategies in chosen media of candidates for the presidential elections in 2023 in the second round
Suchomel, Jakub ; Zima, Michal (advisor) ; Nečas, Vlastimil (referee)
In this thesis, a comparative analysis of the communication strategies of the presidential candidates in the 2023 elections Ing. Andrej Babiš and arm. gen. v.v. Ing. Petr Pavel, M.A. is carried out. The work starts with a description of the election process. The AMI Digital Index 2022, which is a survey in the field of social networks, is presented. In the next chapter, the theoretical framework of the work is presented, starting with the characteristics of the examinated media. The following is a brief description of the course of presidential elections in the past. Then the process of data collection is described and the method of social network analysis is presented. The following are individual analyses of social networks. First, six analyses of Andrej Babiš's communication are presented, as well as Petr Pavel's. This is followed by a description of the most symbolic themes of the individual campaigns. The next part is devoted to the characteristics of the analysis of pre-election debates, and then the analyses themselves and their comparison are discussed. Before the very conclusion, the candidates' post-election communication processes are briefly described. The last part of the thesis is the conclusion, which contains the results of qualitative comparison and comparison of individual...
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Exceeding the powers of the President of the Czech Republic and its effects within the system of separation of powers
Vartazaryan, Gor ; Brunclík, Miloš (advisor) ; Mlejnek, Josef (referee)
This thesis analyzes the exceeding of selected presidential powers regarding appointments in the Czech Republic. Included in the analysis were the presidential appointment powers set out in the Constitution, including the appointment of professors and rectors. All controversial cases of appointments from 1993 to 2023 involving Václav Havel, Václav Klaus and Miloš Zeman. The aim of this thesis was to determine whether presidents have exceeded their powers of appointment and in what situations they may have done so. Based on detailed research and analysis, key cases that led to overstepping of powers were identified. The results of this thesis provide insights into how presidential appointment powers are interpreted and how theoretical interpretation intersects with the practice of individual presidents. Keywords President, Czech republic, appointment powers, exceeding the powers of appointment, Václav Havel, Václav Klaus, Miloš Zeman.
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Popularity of Top Politicians - April/May 2023
Červenka, Jan
In the period from the end of March to the beginning of the last third of May 2023 the Public Opinion Researcch Centre investigated whether respondents trust to top politicians. In a survey there were included names of leaders of parties holding seats in the Chamber of Deputies, members of government, heads of both parliament chambers, and the president.
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Public Opinion on Performance of President Miloš Zeman - February/March 2023
Červenka, Jan
In its regular survey in February and March 2023 the Public Opinion Research Centre focused on questions about the Miloš Zeman's presidency.\nIn all areas examined, critical evaluations prevailed over positive ones.\nRelatively most favorably, the Czech public rated how he performed the functions entrusted to him by the constitution (40%) and how he was in contact with citizens and knew their problems (39%).\nCzech citizens were the most critical of how the outgoing president took care of the seriousness and dignity of his office (73%) and how he acted as an authority among citizens (71%).\nCompared to 2020, the president's rating worsened in all monitored items.\nCompared to the previous presidents Václav Havel and Václav Klaus in the period at the end of their tenure, citizens rated Miloš Zeman better in that how he was in contact with citizens and knew their problems. For other items, his current assessment sounds more critical.
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Public Opinion on Performance of President Miloš Zeman - February/March 2023
Červenka, Jan
In its regular survey in February and March 2023 the Public Opinion Research Centre focused on questions about the Miloš Zeman's presidency.\nIn all areas examined, critical evaluations prevailed over positive ones.\nRelatively most favorably, the Czech public rated how he performed the functions entrusted to him by the constitution (40%) and how he was in contact with citizens and knew their problems (39%).\nCzech citizens were the most critical of how the outgoing president took care of the seriousness and dignity of his office (73%) and how he acted as an authority among citizens (71%).\nCompared to 2020, the president's rating worsened in all monitored items.\nCompared to the previous presidents Václav Havel and Václav Klaus in the period at the end of their tenure, citizens rated Miloš Zeman better in that how he was in contact with citizens and knew their problems. For other items, his current assessment sounds more critical.
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The impact of Brazilian presidents on international relations in the region after 1945.
Navara, Jáchym ; Krausz Hladká, Malvína (advisor) ; Soukup, Jaromír (referee)
The subject of this work is a descriptive analysis focusing on the influence of Brazilian presidents on regional international relations after the year 1945. Using available sources, the goal of this work is to assess how the influence of the Brazilian head of state on the region changed and, as a hypothesis of this work, globalization and democratization affected the relative impact of such influence, if at all. The strength of the Brazilian head of state is presented as it is limited by the Brazilian constitutions, as well as other factors concerning the inner political landscape of Brazil, which serves as context to analyse personalities and approaches of the heads of state to regional international politics. This project would like to serve as an outline or a foundation for further detailed research, that could use psychological approaches to provide a broader assessment of the relation between personalities, influence and regional international relations of Brazil.
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Exceeding the powers of the President of the Czech Republic and its effects within the system of separation of powers
Vartazaryan, Gor ; Brunclík, Miloš (advisor) ; Mlejnek, Josef (referee)
This thesis analyzes the exceeding of selected presidential powers regarding appointments in the Czech Republic. Included in the analysis were the presidential appointment powers set out in the Constitution, including the appointment of professors and rectors. All controversial cases of appointments from 1993 to 2023 involving Václav Havel, Václav Klaus and Miloš Zeman. The aim of this thesis was to determine whether presidents have exceeded their powers of appointment and in what situations they may have done so. Based on detailed research and analysis, key cases that led to overstepping of powers were identified. The results of this thesis provide insights into how presidential appointment powers are interpreted and how theoretical interpretation intersects with the practice of individual presidents. Keywords President, Czech republic, appointment powers, exceeding the powers of appointment, Václav Havel, Václav Klaus, Miloš Zeman.
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