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Antitrust policy and its impact on market participants
Havlíčková, Pavlína ; Hudík, Marek (advisor) ; Čermáková, Klára (referee)
The objective of antitrust policy is to looking after/supervise on fair economic competition leading to price reductions, improving quality and expanding service offerings in the market. But antitrust performs its activities efficiently? Are its decisions under the protection of consumers or for the benefit of producers? Work will focus on the antitrust policy in the United States of America and in the Europe, especially on the merger case General Electric and Honeywell, which has been in the USA allowed, but in the EU prohibited. This work evaluates approaches to the merger on the both sides of Atlantic and arguments of the European Commission, that leads to prohibition. Finally, the work compares the US and the EU antitrust policy and mentions their USEU Merger Working Group, which should ensure higher cooperation, when they simultaneously review the same merger transaction.
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Selected legal instruments used in the enforcement process of cartel agreements
Šemora, Vítězslav ; Boháček, Martin (advisor) ; Raus, David (referee)
The focal point of the dissertation is the term of cartel, which could be described as agreements distorting competition concluded by competitors on the horizontal level of the market, and, above all, legal instruments which are used in the process of detecting and punishing cartels. In particular, the dissertation thesis deals with three of possible instruments used in the enforcement process of cartels, i.e. with dawn rides (unannounced on-the-spot inspections/investigations carried out in business and non-business premises), sanctions and sanction policies and with the leniency programs. These instruments are generally thought to be the most important and most effective tools in the enforcement process of cartels and necessary precondition of efficiency of competition law itself. In accordance with the topic, the dissertation thesis is divided into three parts. The first part is concerned with theoretical and normative definitions of agreements distorting competition and cartels. The main purpose of this part is to provide basic characteristics of these terms and to describe them in a way which will create a basement for explanation of the three legal instruments, which form the focal point of the thesis. Second, fundamental part of the dissertation, deals with commentary to selected legal instruments, mentions already above. In particular it consists of three chapters, each one dealing with one of the instruments in question. In the final part of the dissertation are introduced conclusions and evaluations of the three legal instruments and also some proposals pro futuro.
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The competition analysis of the Toilet paper market in the Czech Republic
Vrbová, Lucie ; Stříteský, Václav (advisor) ; Šálený, Petr (referee)
The thesis deals with the Toilet Papermarket in the Czech Republic with a focus on competitive analysis. The aim of this work is to formulate recommendations for the Kleenex brand toilet paper, which should be taken into account when creating marketing plan. The theoretical part is focused on the theory of competitive analysis. In the practical part of the theory is applied specifically to the analysis of competitive market toilet paper in the Czech Republic for the use of retail data and knowledge from long-term observation of the market.
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Strategic Analysis of an Enterprise
Slanařová, Martina ; Kovář, František (advisor) ; Hromek, Tomáš (referee)
The aim of this thesis is the implementation of strategic analysis of a particular company (BOS Automotive Products CZ s.r.o.). The thesis was focused on labour turnover. The appropriate analysis led to determining the current position of the company on the labour market and verifying sources of the company. Conclusions of the analyses were used for recommendations in HR direction.
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The protection of the economic competition-the aplication of the economic theories into the practice
Poprac, Aleš ; Chytilová, Helena (advisor) ; Potužák, Pavel (referee)
The main goal of this bachelor thesis is to advance the protection of the economic competition in the European Union and in the USA. After the analysis of the historical progress from the beginning of this politic till the present, there will be a closer analysis, which will consider the key differences of the European and American protection of the economic competition. This thesis is based on the theoretic analysis, which goes out from the progress of the economic schools like liberal and interventional way of economics. These theoretical results will be applied to the analytic part of the thesis. The thesis considers many controversial processes, which were solved in the history of antimonopoly law. The author will discuss these processes in the equation of the theory of economic schools. There we will see a lot of mistakes in the rule formulations of the policy of economic competition. In the last part, I would like to focus on the protection of the economic competition in the Slovak Republic. We will discuss the curious process of the antimonopoly policy in this part too.
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Marketing strategy of the company Interkontakt on the czech and foreign markets
Učňová, Petra ; Zamykalová, Miroslava (advisor) ; Pospíšil, Pavel (referee)
The work is divided into three parts. The first part tries to describe the marketing strategy from a theoretical point of view. The following part describes the structure of the company's activity. The third part deals with the marketing strategy. First I describe the main aims of the strategy and invidual marketing tools that lead to the described aims. As a part of examined marketing tools I chose the product, selling staff, prize, relationship marketing, communication mix and exporting methodic on foreign markets. The next part of the work contains a SWOT analysis. The proposed improvement suggestion results from the company's threats, which will be the most highlighted elements of this part. As a conclusion I evaluate marketing efficiency and moreover the marketing aims fulfillment.
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Impact of regulation of Slovak gas industry
Blahová, Natália ; Munzi, Tomáš (advisor) ; Petrášek, František (referee)
The main aim of this work is refer to a negative impact on the state regulation based on the theory of natural monopoly. It is based on history and criticism of this theory mentioned in works of economists of the Chicago school. First of all it observes the present effort about deregulation of gas and than it observes changes of opinions in the theory and experiences in network sector. It analyzes business environment of the Slovak gas industry, event argue that the new rule on market does not brought any expected competition. Indicate on input barrier into gas environment, however also seeks to found the way into longed competition of gas market.
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