|
|
Sales Promotion and Advertising of a Specific Café
Vodehnalová, Hana ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is elaborated for the café facility Kavárna v parku. It deals with marketing communication, focusing mainly on the areas of sales promotion and advertising. The theoretical part describes basic concepts from the field of marketing, including marketing communication, advertising tools, sales promotion, and customer behaviour. The analytical part of the thesis is aimed at describing the current state of marketing communication, exploring customer preferences, and the competitive environment. The proposal part of the thesis includes specific recommendations for improving the business's marketing strategy, with these recommendations based on the business analysis.
|
|
|
Sales promotion and advertising of the company
Haraštová, Tereza ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
The bachelor's thesis focuses on the evaluation of Flipky's sales promotion and advertising strategies. The work is divided into 3 parts, theoretical, analytical and recommendations. The first part of the thesis deals with the theoretical basis of marketing communication, sales promotion and advertising. The second part of the thesis introduces the specific company on which the thesis is focused, analyses the marketing strategies of the company and analyzes the selected market. As a result of the thesis, a comprehensive evaluation and recommendations are made to achieve the goal for the specific company, which will lead to expansion in the selected market and improvement of marketing strategies.
|
|
|
Sales Promotion and Advertising of Company
Hrdinková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the sales promotion and advertising of a specific retail unit, namely the Studio zdravého spánku in Slavkov u Brna. The thesis is divided into three parts. The first part contains the theoretical knowledge that forms the basis for the remaining two parts. The second part of the thesis deals with the presentation of the selected retail unit, analyzes the current marketing situation and at the same time includes competitor analysis. The last part presents the proposals for improving the marketing communication of the company in question.
|
|
|
Evaluation of the Corporate Performance
Žák, Maxim ; Hornungová, Jana (referee) ; Pavláková Dočekalová, Marie (advisor)
This Bachelor's thesis focuses on the topic of measuring and evaluating the performance of a company during the years 2019-2022. The first part of the thesis is dedicated to the theoretical foundations of the work, which are subsequently applied in the analytical section. The second part of the thesis involves the analysis of a selected company using their financial statements and the interpretation of the analysis results. The final part of the thesis includes proposals for improving the company's performance based on the knowledge gained earlier.
|
|
|
Sales promotion and advertising of specific driving school
Holbová, Daniela ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on marketing communication of driving school, with a focus on advertising and sales promotion. Terms and methods related to marketing and communication mix are defined in theoretical part of this work, which are further used to analyze specific driving school and its competitors. The last part of this work focuses on proposing specific suggestions that aim to improve marketing communication of this driving school.
|
|
|
Detection of fraudulent real estate advertisements
Frátrik, Tomáš ; Homoliak, Ivan (referee) ; Firc, Anton (advisor)
Nástup internetu viedol k nárastu počtu používateľov internetu. Internetové reklamné podvody predstavujú formu online zločinu, pri ktorej jednotlivci alebo firmy zverejňujú klamlivé inzeráty na nehnuteľnosti, aby oklamali nič netušiace obete. Účelom tohto príspevku je poskytnúť prehľad podvodov s inzerciou nehnuteľností, ktoré sa vyskytujú na webových stránkach, ktoré umožňujú komukoľvek uverejňovať inzeráty s nehnuteľnosťami na ich webových stránkach. A tiež poskytnúť nástroj, ktorý zisťuje pravdepodobnosť podvodnej inzercie nehnuteľnosti vybranej užívateľom z podporovaných webových portálov.
|
|
|
Sales Promotion and Advertising of a specific Business
Coufal, Matouš ; Žitný, Filip (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on the issue of marketing communication, in particular on the sales promotion and advertising of the freelancer Matouš Coufal. The thesis is divided into three parts. The first one is focused on the theoretical knowledge that forms the basis for the following parts of the thesis. The second part analyses and evaluates the current state of the selected freelancer, including an analysis of the communication mix and competitor analysis. The last part consists of proposals for improving the marketing communication, which are based on the analyses performed in the second part.
|
|
|
Creating Advertisement Video Using Neural Models
Taipova, Evgeniya ; Švec, Tomáš (referee) ; Smrž, Pavel (advisor)
The aim of this work is to create a system for the automatic generation of advertising videos based on textual descriptions, which will help users without video production experience save time and money. The work consists of two main parts. The first part uses generative models Stable Diffusion and Stable Video Diffusion for the creation of visual content and GPT-3.5 Turbo for creating scripts for advertising videos. The second part is a web application that allows users to input the necessary information for advertisements and to display the finished videos. This system simplifies and accelerates the process of creating various types of advertisements.
|
|
|
Advertising and Sales Promotion of the Basketball Club BK Vyškov
Slouková, Daniela ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with the marketing communication of the Basketball Club Vyškov, z.s., especially the issue of advertising and sales promotion. The first part focuses on explaining the theory, especially in the field of marketing, communication mix, advertising and sales promotion. In the analytical part, the thesis focuses on the introduction of the club, its analysis of the current state, the analysis of the competition and the marketing research itself. In the proposal part, I come up with my own suggestions for improving marketing communication to help build the club's brand and spread awareness. I draw on the findings that have emerged from all the analyses carried out and also from my own experience gained from working in the club.
|
|
| |
guest ::
