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Increasing of Effectiveness of Managerial Work in Judiciary
Weiserová, Michaela ; Hrabcová,, Dana (referee) ; Pokorný, Jiří (advisor)
This diploma thesis deals with the analysis of the actual state of manpower and managerial activity at the Supreme Administrative Court (SAC) as the highest judicial authority. Based on the findings from the questionnaire survey and in-depth interviews with the managers of the SAC changes in the management of the SAC are proposed that shall lead to the intended aim, i. e. increase efficiency of managerial work.
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Percepcia personalizovaných videí a ich využitie v oblasti marketingu
Škarbalová, Nina
This master thesis deals with the perception of personalized videos and their use in marketing. The aim of the work is to define the principle, position, and applica-tion of personalized videos and then to present recommendations and sugges-tions for the effective use of this tool in practice. To fulfill the goal, quantitative research in the form of a questionnaire survey (N = 355) and qualitative research consisting of eye-tracking research (N = 34), in-depth interviews with the partici-pants of the eye-tracking (N = 37) and in-depth interview with the expert in personalized videos are used.
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Marketingová komunikace barbershopů
Svítil, Lukáš
The thesis deals with marketing communication of barbershops and its influence on consumers. The aim of this thesis is to identify the factors of marketing communication influencing consumers in the choice of barbershop and to propose recommendations in the field of marketing communication for entities operating in this market. To meet the objective, qualitative research (n = 36) combining an eye-tracking experiment together with in-depth interviews was conducted. In ad-dition, a questionnaire survey is used (n = 235). Marketing communication factors affecting consumers and consumers are collected by means of a questionnaire survey and in the form of static images that attract human attention. The influence of: product layout, face, tattoo, celebrity or logo presence on human attention span is investigated. Based on the findings, the paper concludes by proposing recom-mendations for actors in the industry in the form of a communication mix.
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Erotické apely v reklamě a její percepce generací Y
Zemánková, Jolana
ZEMÁNKOVÁ, J. Erotic appeals in advertising and their perception by Generation Y. Master thesis. Brno: Mendel University, 2021. This master thesis focuses on the use of erotic appeals in advertising and their perception by Generation Y. Based on the evaluation of a questionnaire survey, eye-tracking research and an in-depth interview conducted across Generation Y, as well as the evaluation of an in-depth interview conducted with an advertising creator, the stated aim of the thesis was achieved, i.e. to make recommendations to advertising creators regarding the implications of erotic appeals within com-mercial messages when targeting Generation Y.
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Impact of distance teaching in Covid19 on parental motivation in decision making and choosing private tutoring
Fleischhackerová, Lucie ; Šťastný, Vít (advisor) ; Walterová, Eliška (referee)
The diploma thesis deals with the issue of the impact of measures in the COVID-19 on parental motivations when making decisions and choosing private tutoring for pupils of primary and secondary education in larger cities in the Czech Republic. The aim of the diploma thesis is to map the reasons for choosing private tutoring for pupils and the way in which the pandemic affected them. This is so-called shadow education, which includes various forms of private tutoring. The work uses qualitative research in the form of in-depth interviews. An individual interview with parents of pupils (n = 10) who use or are about to use private tutoring is chosen for data collection. Parents of primary and secondary education pupils were approached for the research. Parents play a vital role in private tutoring, as they are the ones who arrange and finance it for their children, and therefore create demand, so it is important to pay attention to their role in private tutoring especially how it has changed during the pandemic. The choice of the work topic and research problem is based on the topicality of the issue of private tutoring as a shadow education, and above all on the absence of information about parental motivations when making decisions and choosing private tutoring, especially during and after the...
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Intrinsic and extrinsic motivations for membership in journalists'organisations in Denmark
Hodina, Stanislav ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
Tato bakalářská práce se pomocích hloubkových rozhovorů a následné analýzy snaží nalézt odpověď na to jaké jsou vnitřní a vnější motivace pro členství v novinářských organizacích v Dánsku. V teoretických kapitolách práce je nejprve stručně představena historie dánské žurnalistiky. Následuje podkapitola porovnávající západního a dánského novináře. Poslední podkapitola se věnuje novinářským svazům, především tomu dánskému. Třetí kapitola popisuje metodologii hloubkových rozhovorů - od přípravy po analýzu. Praktická část bakalářské práce je složena ze samotné analýzy. Hloubkové rozhovory byly provedeny na vybraném vzorku novinářů v Dánsku. Abstract This bachelor's thesis seeks to find an answer to what are the intrinsic and extrinsic motivations for membership in journalism organizations in Denmark through in-depth interviews and subsequent analysis. The theoretical chapters of the thesis first briefly introduce the history of Danish journalism. This is followed by a subchapter comparing Western and Danish journalists. The last subchapter focuses on journalists' associations, especially the Danish one. The third chapter describes the methodology of in-depth interviews - from preparation to analysis. The practical part of the bachelor thesis consists of the actual analysis. In-depth interviews were...
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Poldi Kladno Through The Eyes Of Collective Memory
Peřinová, Eliška ; Spalová, Barbora (advisor) ; Grygar, Jakub (referee)
My thesis is focused on the former steelworks Poldi Kladno that as the biggest and the most important local company used to have a significant influence on the developing of the city even in a sense of its social identity. My research has two main research objectives - to discover in what sense is the Poldi Steelworks incorporated into the collective memory of Kladno and its citizens, to determine what would be the preferred new purpose of the current brownfield area and what are its real possibilities. From the theoretical point of view, I mostly rely on Maurice Halbwachs' theory of the collective memory. Methodologically, I'm conducting a qualitative research mostly based on in-depth interviews with respondents representing certain memory groups. This thesis is divided into four main sections. In the first chapter I introduce the reader to a local context and to the history of Poldi Kladno. Following is a Theoretical Chapter discussing the theory of collective memory and its application for the purposes of my research and also the topic of brownfields and the use of public space. In the Methodological Chapter I describe my chosen methodology into details and in the Research Chapter I sum up the findings of my research and answer my research questions.
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Redken brand strategy - transition from B2B orientation towards B2C strategy
Lacková, Karina ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
The main topic of this thesis is the modification of the Redken brand strategy from B2B to B2C orientation. Within the theoretical part, the current beauty market is primarily examined. The most important factors influencing the cosmetics industry are identified, such as the Covid-19 pandemic, the online space of social networks and e-commerce, or current social trends influencing shopping behavior such as the Clean beauty trend or the Self-care trend. Theoretically, the B2B and B2C market and their differences are further defined. The process of creating a strategy and its individual steps are also presented. Last part of the theoretical section is the definition of the Redken brand, its history, values and branding. The practical part includes qualitative research in the form of in-depth individual interviews with respondents from the managerial and hairdressing spheres. The analysis further consists of external environment analysis named PESTLE, customer segment analysis, competition analysis, and SWOT analysis. Based on the obtained primary and secondary data, a strategy is prepared in the form of a tactical annual plan. This plan consists of specific sub-steps, which are set in four quarters and six cycles. The prepared strategy takes care of the compliance of current branding and brand values...
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