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Company evaluation using financial analysis tools
Kubínová, Irena Marie ; Andrlík,, Břetislav (referee) ; Ptáček, Roman (advisor)
The bachelor thesis focuses on the evaluation of the financial situation of Truhlík s.r.o. in the years 2018 – 2022. The first part focuses on the theoretical starting points needed to process the analysis of the company, defines the selected methods and tools for a comprehensive evaluation of the company. The second part of the work then deals with the analysis of the company and the overall assessment of its financial health. Based on the results found, individual solutions leading to the improvement of the company's financial situation are proposed. These proposals are part of the third part of this work.
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Establishing of the Small Company
Procházková, Barbora ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis focuses on the creation of a business idea and a business plan for the establishment of a small business that will produce handmade soaps offered through an online store. The first part defines the main problem of elaboration, objectives, and methodology. In part two, the theoretical background of the topic is discussed and the concepts to develop a business plan are addressed. The third part deals with the analysis of the current situation around the future business as well as quantitative research. The fourth part uses insights from theory and results from the analysis and research to propose a viable business plan. The fifth section covers the timeline for the implementation of the business plan.
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Evaluation of Business Performance Through Financial Analysis Tools
Vindišová, Veronika ; Andrlík,, Břetislav (referee) ; Ptáček, Roman (advisor)
Financial analysis is a key tool for assessing the financial health and performance of a company. This thesis examines the theoretical and practical aspects of financial analysis and their use in assessing a company's performance. The first part of the thesis focuses on the theoretical foundations of financial analysis, including definitions of key terms and indicators. The second part focuses on the application of financial and strategic analysis to a specific company, where financial statements are analyzed, and financial indicators are evaluated. The final part formulates suggestions for improving the financial situation of the company under study based on the results of the analysis.
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Business Plan for the Establishment of a Beauty Salon
Němcová, Veronika ; Koráb, Vojtěch (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the preparation of a business plan for the establishment of a beauty salon in Trebic. The theoretical part of the thesis is focused on the definition of basic concepts in the field of business, description of the business plan and its parts and the analytical methods and tools used. The analytical part of the thesis includes the evaluation of the outputs of the analysis of the microenvironment, macroenvironment, own resources and capabilities and marketing research using the SWOT matrix, on the basis of which the appropriate strategy for the new enterprise is determined. The design part of the thesis contains the actual design of the business plan, which is based on the theoretical knowledge, analyses and the chosen strategy.
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Proposal of a marketing strategy for a start-up
Živná, Lucie ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This master thesis focuses on the design of a marketing strategy for a service start-up. It is divided into three parts. The theoretical part explains the theoretical concepts describing marketing strategy and digital marketing. The second part focuses on the analysis of the marketing mix, the external environment and the SWOT analysis. Through interviews, the interest in the company's platform is investigated. The last part consists of custom solution proposals outlining a new marketing strategy for the company including a timeline.
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Analysis of the Selected Firm
Válek, Petr ; Mátl, Roman (referee) ; Hanušová, Helena (advisor)
The diploma thesis aims at analyzing Miss Claire Ltd., a distributor of perfumes and cosmetic goods. The situation of external and internal environment is described based on Porter Value Chain, indicators of financial analysis, PESTE and SWOT matrix. GE model and BCG matrix serve as complementary tools. All suggested strategies fulfill SMART criteria as well as strategic goal of Miss Claire Ltd, which is achievement of profitability and stabilization of market position.
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Entrepreneurial Intention of Investment Activity for CZECH NUTRITION, s.r.o.
Byrtus, Dominik ; Čulík,, Miroslav (referee) ; Žižlavský, Ondřej (advisor)
The bachelor thesis is focuses on proposal of Entrepreneurial Intention of Investment Activity for real company. Describes a general structure of business plan, its types and specifies the most used analysis. Based on theoretical knowledges the practical analysis of company surrounding is included. In the last part of this thesis there is specified an investment plan, its main advantages and risks. In the conclusion there is a final decision about realization of proposed investment.
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The Proposal of the Business development of the Company Operating on the Electricity Market
Matiovský, David ; MBA, Kamil Komenda, (referee) ; Bumberová, Veronika (advisor)
The dissertation target was to define the strategical concept of the company QUANTUM development. The company QUANTUM is the trader with the commodity of electricity operating the Czech Republic market. The theoretical part of the dissertation targets at the item of the company development and the process of the strategical management. There is the analytical methodology defined as well. The analytical part of the dissertation defines the practical implementation of the analytical concepts of the business environment of the company with the aim to define the impact factors influencing the company. The strategical concept of the business development of the company was defined and implemented due to the conclusion of the analysis with the aim to maintain the competitive position of the company in the Czech energy market. The definition of the strategy implementation reacts at the analysis of the defined threats and opportunities and the evaluation of the risks.
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The Development Proposal of Small Czech Manufacturer of Transformers and other Wound Components
Čermák, Radek ; Novák, Jiří (referee) ; Bumberová, Veronika (advisor)
This diploma thesis deals with the proposal of the company ELEKTROKOV,a.s.ZNOJMO, specifically its Electro plant, which operates in the field of transformers, chokes, welding clamps and other winding parts. The first part of the diploma thesis is the theoretical part, which includes primarily variants of possible development of company and selected analyses of both the external and the internal environment of the company. These analyses are used in the practical part of the work, where they have the aim to assess the current situation of the company. Based on the results of these analyses, some solutions are set for expansion of the company to the foreign markets and maintain its position on the domestic market.
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