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Proposal to improve the company's marketing mix
Pokorný, Jakub ; Chlebovský, Vít (referee) ; Ulč, Jakub (advisor)
This thesis deals with issues in the field of proposals for improving the marketing mix of a selected company in order to expand markets. It is divided into three parts. The first part is focused on the theoretical definition of individual terms and analyses. The second part is focused on the analysis of the company, both from the external environment and the internal environment. The final part of this work is devoted to suggestions for improving the marketing mix based on the analyzes from the previous part.
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A proposal for improving the marketing mix of a company
Ali, Karim ; Chlebovský, Vít (referee) ; Ulč, Jakub (advisor)
This bachelor's thesis deals with a proposal to improve the marketing mix of a company that deals with news and advertising. As part of this bachelor's thesis, several analyzes will be carried out, which will relate to the marketing mix and the marketing environment of the company being addressed. A marketing questionnaire survey will also be conducted. After evaluating the results of the analyses, several proposals will be created, adequate to the results obtained from the analyzes and from the questionnaire survey, which should lead to the improvement and improvement of the company's current marketing mix.
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Proposal to improve the marketing mix of the company
Kadlec, Vojtěch ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This thesis deals with the proposal for improving the marketing mix of a company that is engaged in the production and distribution of logistics centers and warehouses. Within this thesis, an analysis of the marketing mix and the marketing environment of the company will be conducted. Subsequently, marketing research will be conducted in the form of interviews with sales representatives and managers in each plant. On the basis of the analysis thus carried out, individual proposals will be presented, the implementation of which should lead to the improvement of the current marketing mix of the company.
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Proposal to improve the marketing mix of the company
Dobrioglo, Eva ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal for improving the marketing mix of Good Vibe, a movement studio specializing in dance and fitness classes. It consists of three main parts. The first part is theoretical and defines important marketing concepts to develop the second practical part of the thesis with an analysis of the current state of the company. In the third part, based on the analysis, suggestions are presented for improving the company's marketing mix, which could lead to strengthening the loyalty of existing customers and reaching new customers in the future.
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Proposal to improve the marketing mix of the company
Dubský, Martin ; Milichovský, František (referee) ; Havíř, David (advisor)
This bachelor´s thesis deals with proposal to improve the company´s marketing mix, specifically the Hotel Červenohorské sedlo. In the theoretical part, the terms marketing mix, marketing, marketing environment, SWOT analysis and Porter´s analysis are clarified. In the analytical part, the hotel itself is described, and analyzes of the marketing environment in which hotel is located are also carried out. Furthermore, SWOT analzes and Porter´s analysis are performer. The outputs from these analyzes subsequently from proposal for improvement.
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Proposal to improve the marketing mix of the company
Klech, Erik ; Mráček, Pavel (referee) ; Havíř, David (advisor)
This bachelor thesis deals with a proposal for improving the marketing mix of a company that produces and sells home and hotel textiles. Within this thesis an analysis of the marketing mix and the marketing environment of the company will be carried out. Subsequently, marketing research will be conducted, which takes the form of a questionnaire survey. Based on the analysis thus carried out, individual proposals will be presented, the implementation of which should lead to the improvement of the current marketing mix of the company.
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Marketing Strategy of Emerging Floorball Academy
Fiala, Marek ; Veselá, Jitka (referee) ; Schüller, David (advisor)
This master´s thesis is focused on marketing strategy and consequent formation of the proposal of the marketing strategy for emerging Floorball Academy. Base data for the new marketing strategy are gained from theoretical knowledge, from chosen methods of primary research and from analysis of micro environment, macro environment and SWOT analysis. Particular components of marketing strategy are proposed on the base of data processing and their evaluating. This marketing strategy is prerequest for sucessful entry and operation of Floorball Academy on the market.
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Proposal of Communication Mix for Tennis Club
Procházková, Nikola ; Zajícová, Ivana (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.
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Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.
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