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Proposal for selected marketing mix elements improvements
Vinkler, Vojtěch ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This thesis focuses on the analysis of actual communication mix state of Prograin Zia, s.r.o., competitor analysis, customer market research and consequently on proposals for adjusting, better said improving the communication mix. The theoretical part deals with marketing, communication mix, marketing communication and business environment analysis. The practical part is about the design of an improved communication mix and its application. Prograin ZIA, s.r.o. deals with trading activities specialized in the trade of soya, lupine and agricultural products.
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Proposal to improve the marketing mix of the company
Hryshchenko, Valeriia ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
Bachelor thesis is focused on the marketing mix of the company PJSC “Poltava Medical Glass Factory”. The theoretical part is focused on theoretical background and knowledge of the marketing mix. The practical part contains an analysis and assessment of the already existing marketing mix. The conclusion suggested solutions to improve the already established marketing mix that will lead not only to find new potential and loyal customers but also to strengthen the company's name and making a profit.
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Sales Promotion and Advertising of a Specific Product
Nejeschleba, Radek ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on finding the ideal form of marketing communication, including advertising and sales promotion for a book on bitcoin, which the author will publish in 2022. For this purpose, various types of marketing analysis are used. Based on these analyses, a possible solution for successful marketing communication is proposed. Special emphasis is placed on sales promotion and advertising.
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Sales Promotion and Advertising of Company
Svobodová, Anežka ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on the subject of online marketing communication of the company Sýry & Vína Večerka. It aims particularly at sales promotion and advertising. The thesis is based on the information described in the first, theoretical part of the thesis. The practical part examines and evaluates the current state of company, competing companies and at the end is supplemented by marekting research. Based on the obtained results from analyses, changes are suggested to adjust the online communication mix.
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Sales Promotion and Advertising of Company
Baťková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the issue of sales promotion and advertising of a pet supplies company. In the company, marketing communication is largely neglected. In this thesis, a large part of marketing communication will be analyzed, but more attention will be paid to advertising and personal selling, as they form an essential part of the communication mix. The thesis will conclude by suggesting improvements that should lead to an increase in the number of sales, mainly due to an increase in the satisfaction and loyalty of regular customers and an increase in the number of new customers.
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Proposal to improve the marketing communication of the company
Ryba, Jakub ; Schüller, David (referee) ; Havíř, David (advisor)
Bachelor thesis is focused to improve marketing communication for a alcohol delivery company. The theoretical part is focused on explaining the basic concepts in marketing and communication. The analytical part deals with the current state of the company, determining possible shortcomings and then a proposal to improve the company's marketing communication. Improving marketing communication should help attract new customers.
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Proposal to improve the marketing communication of the company
Horáček, Lukáš ; Paďourová, Tereza (referee) ; Havíř, David (advisor)
This bachelor thesis deals with the topic of marketing communication in the concrete company called Truhlářství Augusta. In the first part I focus on the theoretical basis and introduction into marketing issues. These information are essential for subchapters of the thesis. The analytical part contains analysis of marketing and communication mix. The next part brings concrete proposals to improve the current situation. Based on that, I present opportunities to increase brand awareness in the Internet environment, especially through social media and company website, the possibility of using free space for advertising, recruitment campaign in the social media environment, proposals for promotional materials, local sponsorship opportunities and the use of fairs. The final part contains an estimate of the cost of the relevant proposals and their overall evaluation.
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Proposal to improve the marketing mix of the company
Novák, Martin ; Schüller, David (referee) ; Havíř, David (advisor)
In this bachelor thesis the author deals with the proposal for improvement of the marketing mix of the company KMS s.r.o. The thesis consists of three parts. The first part is devoted to theoretical knowledge in the field of marketing. In the second part, the practical one, the theoretical knowledge is applied and the current state of the company is analysed. The last part shows the author's recommendations and suggestions for improving the marketing mix of the company.
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Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
Bakalářská práce se zaměřuje na vytvoření marketingového mixu služby v začínající firmě. Pokládá teoretické základy pro analýzu problému, která následně představuje společnost a snaží se popsat její místo na trhu, cílovou skupinu a komplexně analyzovat situaci pro navazující část, ve které navrhuji samotný marketingový mix s pomocí metody 4P. Cílem této práce je vytvořit takový marketingový mix, který povede k celkové prosperitě služby a tím i prosperitě celé společnosti.
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Proposal to Improve the Marketing Mix of a Company
Sadílková, Berenika ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis deals with the deals analysis of the marketing mix of the company DOSTA CZ, s.r.o. performing earthworks and the subsequent creation of a proposal for its improvement and it´s ekonomic evaluation. The theoretical part of the work introduces the concepts and analyzes presented in the work, also serves as a basis for the next parts. The analytical part evaluates the current situation in the company throught 4P analysis, Porter´s analysis of five competitive forces and the resulting SWOT analysis. The analytical part then serves as a basis for the proposal part, in which proposals are made to improve the marketing mix regarding the improvement of the company´s promotion, the expansion of employee benefits and the expansion of the services offered, which also increase the company´s competitiveness.
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