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Marketing Strategy of the Nano Snowboards Brand
Vintrová, Zuzana ; Asfourová, Nataly (referee) ; Chlebovský, Vít (advisor)
The Master’s thesis deals with the proposal of marketing strategy. Based on theoretical knowledge and analysis of contemporary conditions of the company, proposal of marketing strategy is developed. It is supposed to distinguish company position beside other companies and to get awareness of public. This leads to gaining new clients and as a result of achieving higher sales and profits.
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Proposal for the implementation of a CRM system in a selected company
Kameník, Tomáš ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with the implementation of a CRM system in a selected company dealing with the sale of medical supplies in the Vysočina region. The theoretical part of the work contains a basic definition of concepts falling into the field of modern technologies of the 21st century. The aim of the theoretical part is to create a means for the reader to search for selected analyzes, which will be used in the next part of the work. These are the Canvas business model, SWOT analysis, risk analysis and other use of tools. The analytical part creates an overview of the use of methods and analyzes in a particular company and shows the direct application in practice. The final part of the work is devoted to the process of implementing a CRM system into business practice with subsequent use in specific internal processes within business activities. This design part describes the internal processes before implementation and then outlines the methodological work after the already implied system into the process.
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Marketing Strategy of the Selected Company
Vybíhal, Tibor ; Chlebovský, Vít (referee) ; Doubravský, Karel (advisor)
The purpose of the master's thesis "Marketing Strategy of the Selected Company" is to propose a marketing strategy for a selected IT company. The theoretical part deals with small and medium companies, their definition and limitations, as well as strategic analysis, marketing strategy and marketing research. The analytical part provides an analysis of the selected company, which is focused on external and internal environment of the selected IT company. Based on this analysis a SWOT analysis is performed. Then quantitative research is performed and afterwards a specific marketing strategy is proposed based on the analytical part and quantitative research. At the end of the work, the contribution of the proposals is evaluated.
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Proposal for New Brand Development for Own Business Project
Šviha, Richard ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Bakalářská práce se zaměřuje na strategický rozvoj mé značky, Pastelle Apparel, která se pohybuje na trhu se stylovým, značkovým oblečením. Značka se nachází na úplném začátku své existence, proto tato práce postihuje veškeré aspekty jejího vzniku, společně s kompletní vizí její realizace. K dosažení a navržení konečné podoby značky je využita řada teoretických modelů a výzkumných metod zaměřených jednak na samotný koncept značky, na charakter zákazníka, jejich vnímání naší značky a následně náhled na konkurenci na tomto trhu. Výsledky a uplatněné metodika jsou klíčové pro realizaci a navržení konečné podoby mé značky.
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Marketing Strategy for Effective Sales Support
Daniel, Petr ; Daniel, Jan (referee) ; Chlebovský, Vít (advisor)
The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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Marketing Strategy for the Dach System Company
Urbášková, Jana ; RNDr. Ing. Miroslav Rössler, CSc., MBA (referee) ; Chlebovský, Vít (advisor)
The diploma thesis focuses on the creation of a marketing strategy proposal for the company Dach system s.r.o. The thesis is standardly split into the theoretical, practical and propositional part. The theoretical part contains an overview and research of selected resources and the practical part, being rooted in the aim of the paper itself, focuses on the analysis of external and internal environment of the company. Bearing in mind the current activities of the company, the propositional part introduces upon the basis of the results of the particular analyses detailed solution proposals, which will lead to a further development of the company and to an increase in its competitiveness.
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Expansion Of The Selected Company Into a Foreign Market
Štěpánková, Tereza ; BA, Jan Klaiba (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.
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