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New media and czech art institutions in the 1990s
Pogranová, Anna ; Šmejkalová, Jiřina (advisor) ; Hladík, Radim (referee)
The thesis investigates the phenomenon of new media in Czech art institutions in the 1990s. This work attempts to show how this difficult-to-define concept operated in this particular historically and geographically situated language game (using a concept developed by Ludwig Wittgenstein). The new media at the time were associated with vision of emancipation from ideologically burdened traditional media and the establishment of a new democratic society based on the Western type. The thesis is based on three case studies in which new media art penetrated first into the educational institution, and later it got through to a private institution with foreign support for exhibition programmes and for the general public, and finally in the late 90s new media art reached also a governmental organization. It is the foundation of New Media Studio at the Academy of Fine Arts in Prague, the Orbis Fictus exhibition organized by the Soros Centre for Contemporary Art, and the formation of the department of intermedia and new media at the National Gallery in Prague. Despite the fact that new media should be linked with the restoration of the country and society in the spirit of the Western model and its new vision, interactivity, use of new technologies and opposition to the traditional media had the media...
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Cognitive errors in mass media communication
Zíka, Vojtěch ; Křeček, Jan (advisor) ; Hladík, Radim (referee)
This work is based on an assumption that human decision-making process is following several approximate rules (heuristics) that causes predictable and systematic errors in judgement (cognitive biases). Although this stand point is typical for fields like behavioural economics or behavioural law and economics, there is no reason to not apply this logic also on other discipline like a mass media communication studies. This work offers an analysis of the information market where supply side is represented by producers of information (e.g. media organizations) and demand side is represented by consumers of those information (audience). The analysis is focused on factors that cause perceived description of a particular event can vastly differ from this event. One of those cognitive biases which cause different perception of the same media content is called hostile media effect. In respect to this effect, sympathizers with a socially controversial topic tend to perceive information in the mass media as hostile to their own opinion. Previous research concluded that hostile perception is mainly caused by a reach of information which is explained by the selective categorization - although individuals with different worldview can see the same content, they perceive it with a different valence. The valence of the...
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Karlovy Vary international film festival: Visual communication and brand building on Instagram
Fundová, Johana ; Průchová, Andrea (advisor) ; Hladík, Radim (referee)
This master's thesis focuses on visual communication of Karlovy Vary International Film Festival using social network - Instagram. The festival uses this network to communicate with spectators, which helps it create its identity and build a fan base. Theoretical part of the master's thesis describes history of Instagram as well as all the functions of this popular application. It also talks about Karlovy Vary International Film Festival and other international film festivals and their use of Instagram. The theoretical part concludes with definition of visual communication, focusing mostly on specifics of analogue, digital, and Internet photography. Using quantitative content analysis of Instagram pictures and semiotic analysis of technical and content elements, the thesis analyzes what visual style of communication the festival uses, and how the fans and media understand and transform the content. For the research purposes, the festival's Instargam profile as well as selected media and spectators' profiles were followed. The purpose of the thesis is to describe what visual language the festival organizers use on Instagram and how this language is reflected in building the identity of the festival itself.
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Representation of totalitarianism in videgames
Vimmr, Martin Kryšpín ; Švelch, Jaroslav (advisor) ; Hladík, Radim (referee)
This thesis examines the topic of representation of totalitarianism in videogames. It aims to show how the totalitarianism is depicted in selected games and whether the videogame as a medium has some influence on this depiction. Theoretical part introduces and examines all sorts of different approaches, based on which one can study videogame as a medium. An argument about the videogames as a medium of control is presented further on and is also discussed in relation with totalitarianism. Second half of theoretical chapter focuses on definition of totalitarianism which is used in the case studies later on. Empirical part analyzes four games - Half-life 2, Papers, please, Wolfenstein: the New Order and BioShock with focus on representation of totality or dystopia. The games are analyzed both with regards to their rules and fiction. The conclusion shows that totalitarianism was represented mostly by its outer activities rather than ideology which were usually represented rather marginally. However, in all cases there could be found some examples of how was the representation of totalitarianism used to merge with system of control in games.
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Audience perception to the paradoxical narrative in the series Game of Thrones
Částová, Barbora ; Reifová, Irena (advisor) ; Hladík, Radim (referee) ; Bednařík, Petr (referee)
The thesis "Audience reception to the paradoxical narrative in the series Game of Thrones" focuses on the research of the audience and its reactions to the unusual plot twists in the series Game of Thrones producted by HBO. The Audience and its reactions to specifically selected twists were researched through qualitative methods of deep semi-structured interview which was carried out with ten respondents. "Primary" audience, i.e. the viewers who had not read any books from the Ice and Fire saga before watching the show, was choosen as a research sample for this study. Reactions of this audience are more spontaneous and unpredictable. The primary aim of the research is to find out how viewers react to the newly defined paradoxical narrative in the Game of Thrones series and why they keep watching this series despite its unusual plot twists.
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Divnolidi z Brna a okolí: Construction of otherness on Facebook social network site
Matesová, Kateřina ; Švelch, Jaroslav (advisor) ; Hladík, Radim (referee)
This thesis aims to describe and analyze the process of construction of otherness, use of humour and taste performance on Facebook page Divnolidi z Brna a okolí. Theoretical background explores contemporary approaches to the research of social network sites (particulary on privacy and sharing; a separate chapter is devoted to Facebook social network site), sociological term of taste as the instrument for social distinction (here, the study is primarily based on the work of Pierre Bourdieu), interdisciplinary concept of otherness (in which we examine works of Mary Douglas, Stuart Hall and Marc Augé) as well as theoretical approach to humour called theory of superiority. We conducted a quantitative description of Divnolidi z Brna a okolí page and a qualitative analysis (a method often called "data-crawling") of 47 page posts. Analytical section of this study focuses on answering following questions: What types of posts can be found on the site? How are individuals captured in these posts perceived? How do the users perceive taste / otherness of the captured individuals? Where were these "weird people" (in Czech language "divnolidi") spotted and how do the users perceive these places? Furthermore, we analyze the use of humour by the page users and the way they react to the site's policy and other...
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Role of antiheroes in current television series Qualitative reception research of the series Breaking Bad
Turnová, Zuzana ; Reifová, Irena (advisor) ; Hladík, Radim (referee) ; Bednařík, Petr (referee)
The thesis thematizes the antihero phenomenon in current television series, whereas the phenomenon mentioned is attempted to be explained by a qualitative reception research regarding the television series called Breaking Bad. Therefore, the aim of this research is to understand the motivations of viewers for selecting and watching series featuring a main protagonist that might be described as an antihero. It is thus a type of audience research that is attempting to identify the aspects that are the most attractive for audience of these kinds of narratives. Furthermore this thesis is trying to clarify viewer's attitudes towards antihero as a type of serial character, as it becomes apparent that these characters are becoming more popular than ever before. The results of this research offer an evaluation of viewer's motivations for watching the series featuring antiheroes and identification of aspects that are the most attractive for audience of these kinds of narratives.
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Death in the media discourse: the case of the missing Malaysia Airlines plane
Brezík, František ; Švelch, Jaroslav (advisor) ; Hladík, Radim (referee)
The diploma thesis "Death in media discourse: the case of the missing Malaysia Airlines plane" inquires into the case of the disappeared flight MH370 from Kuala Lumpur to Beijing. The flight has been mapped in Czech press as well as online newspapers from the perspective of death based on a subjectively composed qualitative method of grounded theory and discourse analysis. In the unprecedented tragical event, death is being constructed in a specific way in the context of media discourse. Hence, the allegoric character of epistemology and constructivist paradigm plays an important role here. The theoretic reflection describes the context of the relation between media and the topic of death. The abundance of topics in media associated with death is considered a symptom of a particular demand from society. The media increase the general tolerance towards images of death and violence, thus impacting character of such displays. In the reflection of the mental background, the character of perceiving death in a secularised society is denoted as metaphorical. In the research part of the thesis, discursive patterns are introduced. From them, we may understand what values associated with death are socially important and in what way does death appear and construct itself in the media. What is important here...
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Teen movies and self-reflection of genre
Kárná, Michaela ; Štechová, Markéta (advisor) ; Hladík, Radim (referee)
Diploma thesis "Teen movies and self-reflection of genre." examines if and how the principle of self-reflection of genre is influencing the genre of teen movies and its development. It is based on the theoretical concept from literary theory that sees self-reflection as a means of development and evolution of genre. The research is based on two American teen movies, Princess Diaries and Hunger Games. It employs the use of qualitative research methods, thematic analysis and narrative analysis. Theoretical section of this thesis resumes current sociological concepts of youth and adolescence, the development of American teen movies, the concept of self-reflection as an instrument for development and transformation of genre and ways in which self-reflexion is portrayed or included in cinema. The empirical part constitutes of thematic and narrative analysis of examined films and of comparing found issues with the principle of self-reflection of genre
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"Activists Still Hanging from Branches": The Media Image of Environmental Activists. A Case Study of anti-logging protests in Šumava National Park in 1999 and 2011
Vamberová, Pavla ; Novák, Arnošt (advisor) ; Hladík, Radim (referee)
This diploma theses attempts to find answers to the question: How does the media represent environmental activists? Using the anti-logging protests in Šumava National Park that resulted in blockades in 1999 and 2011 as an example. The author tries to capture the background of the affair, and the view of Czech society towards environmental activists, which is significantly influenced by the media. The analytical part combines qualitative and quantitative research methods based on content analysis of two selected daily news sources (Mladá fronta Dnes and Právo). Emphasis is given to the dynamics of the affair, which is why longer time periods are analyzed, comprising one year before and two years after each blockade. Key words: Šumava, media, environmental activists, blockade, content analysis
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