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Participation of the local press on the development and promotion of solidarity with the municipality
Vojíková Vítková, Martina ; Štoll, Martin (advisor) ; Köpplová, Barbara (referee)
This bachelor thesis deals with the influence of the local press on the creation of local identity, on the example of the monthly magazine of the City District Prague 17. In particular, the thesis examines how and specifically by what the magazine called Řepská 17 supports the solidarity of citizens, readers of this monthly newspaper, with the City District Prague 17 Řepy. The thesis analyzes the content of the Řepská 17 magazine during ten year period from April 2007 to December 2017. The analysis is both quantitative and qualitative, it deals with the scope and content of individual sections and examines whether the articles highlight the positives of life in Řepy. One part of the thesis is also the processing of a questionnaire survey which took place among the citizens of Řepy, who are the readers of the Řepská 17 magazine, too. The questionnaire describes the media behavior of readers and their opinions on the magazine.The aim of both the content analysis and the questionnaire survey is to figure out whether the magazine strengthens the knowledge of belonging its readers to the City District Prague 17 and whether it participates in development of a positive relationship of the readers to the place where they live.
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Media Representation of Politicians in television Nova news (with a focus on ČSSD congresses and ODS congresses in 1995-2017)
Heřmanská, Lucie ; Štoll, Martin (advisor) ; Nečas, Vlastimil (referee)
This thesis focuses on the topic of Media Representation of Politicians in the News Reporting of TV Nova (with a focus on ČSSD congresses and ODS congresses in 1995-2017) as well as the form of political reporting on the most popular commercial TV in the Czech Republic. Specifically, it aims to introduce how TV Nova changed their approach to prime time news reporting on political events and congresses of traditional Czech political parties - ČSSD a ODS in the period from 1995 to 2017. The thesis is based on the assumption that TV Nova is inherently focused on entertainment and, in terms of reporting, truly political topics are not crucial, nor they are at the centre stage for a typical viewer of TV Nova. Despite this fact, this type of report was not marginalised in the news programme - TV News. In relation to the parliamentary elections in the Czech Republic in autumn 2017 as well as the presidential elections at the beginning of 2018 it is possible to notice a glimpse of an increased inclusion of politically orientated reports in the form of unprecedented continual election broadcast by TV Nova. This thesis observes changes that have occurred in relation to referring to general political topics on TV Nova in the period from the start of its broadcasting to the present time. The presented results...
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Author's Intentions and Critical Reflexion of tv series Bohéma
Voldřich, Matouš ; Štoll, Martin (advisor) ; Jansa, Petra (referee)
Bachelor's thesis "Author's intention and critical reflexion of television serial Bohéma" dealing with the critical reflexion of the Czech media which is explained on this serial. The executive producer this serial is Česká televize (the Czech TV company). This thesis also researches the author's purposes of the director Robert Sedláček and the script writer Tereza Brdečková. This finding is compared in the final part of the thesis. First we delimit themes and applied terminology. We present the Bohéma like a product of television in the third chapter. We summarize the basic information about the serial. We provide brief overview of the story.This chapter also includes research the texts of critical reflexion and interviews with the makers. In the same chapter we summarize gained finding. We determine established author's intentions and the extent of art licence and the critical aspects of serials which are critized by review. We show how the makers reacted to this review. The part called "Results of comparison" we compare finding of previous parts of this thesis.
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A new Trend in Audio-visual Production? Comparison of Attractivity of 360° Video against a Classical Video.
Svoboda, Adam ; Géla, František (advisor) ; Štoll, Martin (referee)
The work deals with a field of audiovisual production, namely 360ř video format. The thesis is divided into two parts. The theoretical part describes the history and the development of the format. There is also a mapping of the existing use of this format in practice. The second, practical part of the thesis, is devoted to research based on differences in spectator perception. For the purpose of the research, the video material was produced that served as the main point of exploration. Respondents were subjected to qualitative research consisting of two parts. The first was a questionnaire related to the content that the respondents were playing in the video. The second part was the simultaneous observation of the respondents while watching the videos. The work brings interesting results in the comparison of classic video and 360 ř video as well as the findings that solve the question of the direction in which 360 ř video production can be made in the future.
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The Using of Celebrity Endorsement in the ZOOT magazine Interviews
Drachovská, Zuzana ; Miessler, Jan (advisor) ; Štoll, Martin (referee)
This master thesis is focusing on celebrity endorsement used for product, brand or company promotion. The chosen example is compared with similar competitive ones and demonstrates critical view on celebrity endorsement as a phenomenon and also celebrities. The Grounded theory using repeated reading and coding is chosen as an analysis method for this thesis. This method is used in empirical part of the paper, applied on the interviews from every issue of the magazine ZOOT published and its results are interpreted and evaluated afterwards. The main aim of this thesis is to confirm or disprove the statement that magazine ZOOT uses communication strategy that differentiate it from its competition.
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The EYE - A Look at the Present as a pioneer of private television documentary production in the early 90s in Czech Republic
Tichá, Jolana ; Štoll, Martin (advisor) ; Křemen, Pavel (referee)
The bachelor thesis deals with the origins of private business in the production of TV documentary movies, as an example of FEBIO and its first TV documentary series The EYE - A Look at the Present. The bachelor thesis, using the information gained from a personal interview with a close colleague of the company founder, brings to light the circumstances in which private production film and television companies were established in Czech Republic. In this context, the thesis describes the emerging cooperation between the public broadcasting and the commercial sector. It analyses the first series of The EYE - A Look at the Present, which was broadcast by the Czech Television during the period 1992-1996. The analysis focuses on ten movies and examines them regards to the relationship between the subject and the director of the movie, the persons performing in the movie, the structure of the document and the identification of the so-called key situation that most characterizes the author's approach to the subject.
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Signs of Propaganda in the normalization TV series Boys and men
Štarman, Ondřej ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
The diploma thesis examines television production in the 1980s in former Czechoslovak Socialist Republic, specifically the series Boys and men (1988) by director Evžen Sokolovský. In the theoretical part, the reader will learn the propaganda theory and its types. In addition, the concept of discourse and approaches to discourse analysis are introduced. At the end of the theoretical part, the work looks into the context of the series; the concepts of normalization and rebuilding are presented. A theory of a story construction is also briefly described. The work in the practical part aims to reveal the supposedly embedded propaganda messages in the series. The author tries to identify those messages and thus confirm the political assignment of the series (to improve the image of the army in the eyes of the Czechoslovak society). Another aim of the thesis is to describe the means, by which the communication was delivered. The analysis of the series is directly linked to the analysis of media outputs in printed media, namely in Rudé právo and Týdeník ČST, where the author searches for the series-related articles. The aim of this effort is to find a formulation of the political assignment, which would again serve as a proof of its existence. In order to analyze the content of the series and the media...
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The Case Cervanova: from reality, newspaper news to feature film and film reviews.
Zajíčková, Monika ; Novotný, David Jan (advisor) ; Štoll, Martin (referee)
The master thesis "The Case Cervanova: from reality and newspaper to feature film and film reviews" deals with a criminal case that happened in the summer of 1976. Young student Ľudmila Cervanová was kidnapped, raped and killed. The perpetrators were caught in 1981 and the judicial process lasted until 2006. Several literary works have been written and two films have been made, Bolero and Kauza Cervanová. The work focuses on literary works and on both films where it examines the context in which the authors presented the story and how they worked with the facts. In both films, emphasis is also placed on how they were received and judged by the media and the public, thus the work examines the reviews and opinions of the audience. Emphasis is also placed on newspaper of that time and their interpretation of the case. The research sample contains all the relevant dates. That is, from June 1981 to October 1982 (the period of detention and conviction of the offenders), together with April 1983 (decision of the appeal court). The research sample of this period includes four main daily newspapers of that time: Mladá fronta: deník mladých lidí; Lidová demokracie: Orgán československé strany lidové; Rudé právo: Orgán Československé sociálně demokratické strany dělnické a Svobodné slovo. Another relevant...
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The TV show Prostřeno as a mirrof of social and political phenomenons in czech society
Karták, Vít ; Štoll, Martin (advisor) ; Soukup, Martin (referee)
Prostřeno! show became a phenomenon amongst Czech television programmes. It is broadcasted daily and usually it is watched by hundreds of thousands of viewers. This culinary show should be apolitical and should focus solely on cooking and table manners. However, this is not the case and the show is corrupted by topics currently resonating in the Czech society. In a fact, these topics are usually connected with stereotypes and prejudices towards minority cultures and together with dramaturgical interventions they cause conflicts among show participants and also have impact on viewers of this show. This thesis aims to capture previously mentioned stereotypes in context of three examined topics (homosexuality, Roma ethnicity and Muslim culture), those have been significant themes in Czech society since 2015. The thesis is aiming to present a relevant view on if and eventually how are these stereotypes, prejudices and stances presented in the Prostřeno! show. Taking high viewership of this show into account, it might be assumed that the show itself is taking part on creating of stances, stereotypes or prejudices, which are present in the Czech society.
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Foreign television production and its influence on Czech production of criminal series
Šindelářová, Tereza ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
The work analyses the influences of foreign TV productions on the form of Czech crime series. It focuses on a current production of crime series worldwide and on the most dominant trends coming from different countries, which form the work of Czech authors. It aims to find out points of intersection that connect the crime genre generally, and also elements which are specific for the Czech production within the genre. On the basis of interviews with Czech directors and screenwriters of crime series, an analysis of three selected Czech crime series, Kriminálka Anděl, Policie Modrava and Labyrint, and their comparison with other Czech and foreign crime series, specific influences within the Czech production are derived through the used elements and methods that the authors tend to engage.
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