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Lifestyle image in the pages magazine Květy (1960-1968)
Nováková, Radka ; Köpplová, Barbara (advisor) ; Sládková, Hana (referee)
Thesis Lifestyle in magazine Květy (1960 - 1968) deals with the lifestyle in the years 1960 - 1968 in Czechoslovakia from the viewpoint magazíne Květy. The work examines how the magazine, presented lifestyle in the reference period and how they influenced the ideas of readers' lifestyles. Due to the great range of lifestyle related work has focused solely on housing, leisure and fashion. In the field of housing, work has concentrated on available housing, household furniture, decorations and articles of daily use. In the fashion most attention was focused on the clothing, hairstyles then in fashion and beauty treatments. Leisure time has been reduced to activities designed for relaxation, entertainment and distraction, prevailed in the area of recreation, sports activities and activities of various interest groups. Lifestyle in the analysis of the text was analyzed using a combination of qualitative and quantitative methods of content analysis. Quantitative analysis is mainly concerned with the development of a range of lifestyle topics. Qualitative analysis provides information about the content of a particular lifestyle topics. The paper also deals with the theoretical embedding the concept of lifestyle, a lifestyle of Czechoslovakia in the 60s 20th century, the magazine examined the...
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Media image of Czech fine arts in Události v kultuře on ČT Art
Vičarová, Barbora ; Sládková, Hana (advisor) ; Ježková, Tereza (referee)
The diploma thesis entitled "Media Image of Czech fine arts in Události v kultuře on ČT Art" covers the theme of Czech fine arts and its media image within the cultural and news program Události v kultuře on ČT Art. The aim of the work is to map the media image of Czech fine arts in such cultural-news program, which is produced on a daily basis by Czech public television. For such an analysis, the method of combined quantitative and qualitative content analysis is used, which examines individual reports from a given programme throughout the year 2019. The thesis wants to answer in what form, how and in what frequency was Czech fine arts represented in Události v kultuře in 2019. The aim is to answer which artists were represented in the programme the most, which institutions or topics had the greatest representation in the news program and what are the properties of a news topic to be able to get into the cultural-news program on national public television at all. The theoretical part of the thesis firstly outlines the theoretical framework of the topic, which is general description of a television as a medium and then, based on the literature, the concept of media image, the concept of public law and news and its values, are described. Subsequently, the background of the researched subject is...
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Fact-checking post hoc in media content
Jakubičková, Dominika ; Sládková, Hana (advisor) ; Jirák, Jan (referee)
This diploma thesis deals with the post hoc fact-checking of media content (fact-checking after the text has been published). It focuses primarily on user's fact-checking and on fact- checking organizations. Both types of fact-checking process share some similar characteristics and differ in other aspects. Although often they complement each other. To achieve more complex perspective, I decided to extend the theoretical part and use not only the fact- checking theory, the definition and typology of disinformation content, but also selected media theories and description of fact-checking organizations. In analytical part, I decided to focus on analysis of both sides of post hoc fact-checking - habits and attitudes of average users towards media and fact-checking organisations and also outputs of fact-checking organizations (fact-checking articles). The main goal was to develop a methodology, which could effectively interlink both sections of the field and to generate conclusions, which could have a positive impact on future trends of the post hoc fact-checking.
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Czech contemporary architecture in czech print media
Zahrádková, Nikola ; Sládková, Hana (advisor) ; Lebedová, Veronika (referee)
The bachelor thesis "Media reflexion czech contemporary architecture in czech periodical" deals with research media representation contemporary czech architecture in daily newspapers Pravo, Lidove noviny and periodical Reflex in the period from 1st January to 31st December 2012 and 2016. The theoretical part of this thesis explains media concepts, describes concept of representation and stereotype represantion. Next part of this thesis deals with subject of contemporary architecture, focus on status of architecture in society and also on the relationship of architecture and media. In partical part, first, I Introduce to the metod of quantitative content analysis, then I explain the procedure of reaserch. Then I presents the results of the reaserch and their interpretation. The evaluation of reaserch data I reply reaserch questions and partly disclaims the hypothesis. Czech contemporary architecture in newspapers and periodical is found mostly in Home News and supplements. We can say, that the representation of this subject in media is created in stereotypical framework. The range and the genre of articles depend of the place in structure of media. The thematic agenda of czech contemporary architecture is really various and diffused. The subject of reaserch is associated with family houses and with...
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Evaluation of possibilities of using Czech crafts in tourism supply
Sládková, Hana ; Jarolímková, Liběna (advisor) ; Petrů, Zdenka (referee)
The aim of the thesis is to characterize the ways of using Czech crafts in the tourism supply and their current state of involvement in the offer. The thesis also aims to evaluate the importance of craft markets focusing on Český Krumlov, representing one of the ways in which crafts are involved in the supply. The theoretical part describes the integration of Czech crafts into tourism and divides individual folk crafts by material. The practical part deals with ways of using Czech crafts in the tourism supply and outlining measures leading to the improvement of their current state. Furthermore, in the practical part there are interviews with craftsmen leading to the evaluation of the importance of historical markets and the interest of tourists in individual folk crafts.
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Comparison of Czech leading auction houses media communication and publicity with world auction houses Christie's and Sotheby's media communication and publicity in years 2010-2016
Žížala, Jan ; Sládková, Hana (advisor) ; Zezulková, Markéta (referee)
This Diploma thesis deals with a media communication through new technologies, specifically then specific social networks such as Facebook and Instagram, in the field of art auctions market. Major focus is given especially to the 1. Art Consulting, Dorotheum and European Arts Auction houses. The international auction houses are represented by two art auctions market world leaders, Christie's and Sotheby's. The Thesis first summarizes the art market and it's characteristics, marketing and media communication of the Czech auction houses, both Czech and international auction market and a history of the auction houses examined in this Diploma thesis. The methodology used is a quantitative content analysis. The analysis primarily focuses on the number of social networks used by the auction houses for a communication with fans and other public, on the hit rate of this communication. The largest part of the research is given to the nature of individual media messages. In selected cases, the length, hit rate, origin, focus, topic etc. is examined. The analysis covers the period between the fall 2016 and spring 2017. The results of the quantitative analysis are described and as a conclusion a comparison is made between the Czech and foreign auction houses in the area of communication through social networks.
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Media coverage of management of The National Gallery in Prague, 2010-2013
Ondříčková, Oxana ; Köpplová, Barbara (advisor) ; Sládková, Hana (referee)
This thesis examines the media coverage and image of the National Gallery in Prague from 2010 till 2013. During this period, in 2011 Milan Knížák was removed from the post of Director of the National Gallery where he was since 1999. He was replaced by Vladimír Rösel, who was dismissed in 2013, Vít Vlnas was designated the director of the gallery in his stead. Jiří Fajt was selected as the Chief Director in July 2013, but he wasn't appointed until July 2014. The main source for research will be relevant articles published in the selected press (Lidové noviny, Právo, Mladá fronta DNES, Hospodářské noviny). The aim of the thesis is to describe and analyze the way the media reported about events related to the management of the National Gallery in Prague. It will try to answer the question why this institution is given such weight and importance as to whether it is related to the concept of "national" in the name of the gallery. This can evoke the connection with other institutions that have this word in the name. There are some expectations connected to this "national" title, but there are also certain responsibilities associated with that. The work will also look at the media space given to the gallery's leadership and how the media express themselves considering this subject. This can fundamentally...
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Czech Philharmonic Children's Choir - the new PR strategy in media
Němečková, Marie ; Sládková, Hana (advisor) ; Wolák, Radim (referee)
This bachelor thesis focuses on the Czech Philharmonic Children's Choir and its Public Relations strategy. Using the content analysis method, the thesis tries to prove that the management (which came to office in late 2011) had a significant impact on the choir's image in media. The research then shows that the new strategy only improved the quantity of information provided by the media within the same number of articles.
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From art criticism to art journalism? Czech arts writing after 1989
Sládková, Hana ; Bednařík, Petr (advisor) ; Pachmanová, Martina (referee) ; Vančát, Jaroslav (referee) ; Petříček, Miroslav (referee)
The purpose of the disertation From Art Criticism to Art Journalism? Czech Arts Writing after 1989 is to find out how did the Czech politics and society transformation influence the character of art critique, particularly the visual arts reflection. How did the post-1989 art critique deal with the communist regime past and relics? How was the art critique influenced by the art development and by the changes in the media structure and functioning? Content analysis of selected periodicals texts from the 1990s enables us to follow if and how do the form and content of the visual arts reflecting texts mirror the communication, art and media character and structure development. The topic connects media and communication studies with visual studies and art theory. Hanka Sladkova
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Use of augmented reality in media and advertising
Jakubičková, Dominika ; Sládková, Hana (advisor) ; Topinková, Martina (referee)
This bachelor thesis focuses on the phenomenon of augmented reality and its use in media and advertising. The aim of this study is to provide theoretical background of the augmented reality technology, its position in context of media studies and also to gather informations about a practical use in advertising. The first part contains the definitions of augmented reality and related terms, such as virtual reality, augmented display technology, specialized software and portable or mobile computers. I will also add a summary of the historical development in this field of study. The rest of the theoretical section deals with media and advertising characteristics, especially from new media approach, which is characterized by specific attributes of interaction, participation and marketing features. I will also add the relevant data from the quantitative content analysis of advertising campaigns with use of augmented reality. The results will also serve as basis for the summary of characteristic procedures and trends in the field of advertising campaigns.
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