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Changes in coverage of the Ukrainian-Russian conflict in TV Nova's main news bulletin from February 2022 to February 2023
Kolačná, Martina ; Jirák, Jan (advisor) ; Křeček, Jan (referee)
The aim of this thesis is to analyze the media portrayal of the war Ukraine in the main newscast of TV Nova, namely in the evening news session Televizní noviny. The thesis will describe how the conflict evolved within the course of a year in the specified television program and how the television covered the progress of the war at the beginning and after a year of its duration. Through content analysis, the thesis primarily focuses on the news that provided people with current information about the war and the events of the Ukrainian-Russian conflict. It examines the frequency of news reports on Ukraine as well as their length and placement as they were featured in TV Nova's most watched newscast during the first year of the war. Depending on this, the theoretical part of the thesis will deal with Czech television news and on what principles it works, research dealing with people's relationship to the media, etc. TV Nova will be described with an emphasis on news and their news session Televizní noviny, which is currently the most watched evening news session in the Czech Republic. The author assumes that with the escalation of the conflict in Ukraine, there has been an increase in the coverage of news about Ukraine in TV Nova's news programs and that throughout the year, there will be...
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Post-girlboss memes as a form of subversive communication within the Slovak political context
Králiková, Zuzana ; Miessler, Jan (advisor) ; Jirák, Jan (referee)
S přihlédnutím k levicově orientovaným teoretickým pracím Gramsciho, Mouffe a Bakhtina, tato práce využívá visual grounded theory metodologii ke studiu obsahu a kontextu slovenských instagramových memů, konkrétně postgirlbossových memů. Tyto memy se vyznačují svou afinitou k levicové politice a jejich spojením se čtvrtou vlnou feministického intersekcionálního boje. S využitím populární kultury a online jazyka vytvářejí post-girlboss memy podvratnou moc, která narušuje liberálně demokratickou hegemonii Slovenska.
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Markedness in the language of Czech political podcasts
Johová, Lucie ; Jirák, Jan (advisor) ; Schneiderová, Soňa (referee)
The master's thesis focuses on the markedness in the language of Czech political podcasts. The aim is to find out how contemporary political journalists enrich their vocabulary and how they utilize creativity, humor, irony, and updating expressions in their speeches. The theoretical part defines the functional journalistic style and its historical development, as well as the concept of stylistic markedness and the principles of identifying marked linguistic means. The work also examines the role of podcasting as an important media phenomenon of the 21st century and its relationship to the traditional audio medium - radio. The analytical part applies these findings within the framework of a qualitative analysis of the language of speakers in selected political podcasts. It focuses on their inventiveness in using linguistic means and reflects the current language situation and trends in enriching vocabulary in the public space. The results show how speakers use updating expressions in their speech and to what extent they resort to standardized expressions. The master's thesis provides a valuable overview of the current state of language in Czech political podcasts and contributes to a better understanding of the role of podcasting in the Czech media landscape.
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Pre-election TV debates on the example of the 2023 presidential election
Preissová, Viktorie ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
This master thesis deals with the pre-election TV debates before the second round of the presidential elections in 2023 in the Czech Republic, when Petr Pavel and Andrej Babiš stood against each other. The thesis draws on political communication theory, normative media theory, agenda-setting theory and previous analyses of the TV debates. Using quantitative content analysis, the three selected pre-election duels are examined in terms of the moderator's agenda setting, the types of moderator's questions and speeches, the candidates' agenda setting, the candidates' running away from the topic, and the type and tonality of the candidates' messages. The results of the analysis show that each moderator gave different importance to each topic. However, the moderators most frequently focused on the presidency itself, the conduct of the election, the communist past of both candidates, security issues, and the current government. In most cases, their speeches were neutral and did not take the form of a question. The debate on Czech Television, moderated by Martin Řezníček, had the most even distribution of replicas on each topic. Nova and Prima TV had a less even distribution of topics, and two topics dominated both of them. On both Nova and Prima, the most frequently communicated instructions were those...
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Československý NEI REPORT 1990 - 2012: From a hot erotic comet to a chilled body
Strejček, Jiří ; Štoll, Martin (advisor) ; Jirák, Jan (referee)
Title: Československý NEI Report 1990 - 2012: From a hot erotic comet to a chilled pornographic body Author: Jiří Strejček Abstract: The political-erotic newspaper Czechoslovak NEI Report was one of the first erotic titles to be published in what was then Czechoslovakia. Unlike other erotic publications, which wanted to give the impression that sex is something special and exclusive with a high selling price and chalk paper, NEI Report tried to present erotica and sex as a normal part of an adult's life. Efforts to make it easily accessible to the widest possible range of readers were subordinated to the cheap production of the NEI Report consisting of partially color, partially black-and-white printing on regular newsprint paper, which enabled its low selling price. In addition to depicting erotica and sex, the NEI Report also dealt with sexual education, which was spread by leading Czech sexologists. NEI Report was published as the press organ of the political party Nezávislá erotická iniciativa (Independent Erotic Initiative), later renamed Nezávislá iniciativa (Independent Initiative). However, when this party repeatedly failed in its intention to succeed in the elections to the Chamber of Deputies, NEI Report resigned to political ambitions and devoted space exclusively to erotica and sex.
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Comparation of ethnic inequality and stereotype of sexual orientation in the TV series "Friends" and "The Big Ben Theory"
Klímová, Petra ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
The aim of this thesis is to observe socio-social phenomena, specifically the balance of ethnic representations and diversity of sexual orientation, in the context of portrayals in the popular media space, television. The tracking of this issue is done on the series The Big Bang Theory. The fundamental questions of the research conducted are whether the series sufficiently portrays racial and ethnic diversity in the cast of actors and actresses, and whether it also sufficiently talks about and portrays LGBT issues. The thesis also touches upon whether and how stereotyping is used in the media content under study. The content also includes a historical anchoring and an overview of the development of television production in the 20th century, along with the characteristics and development of the sitcom itself. Finally, the thesis compares the analysed series The Big Bang Theory with Friends, which was also analysed in the previous thesis "The Problem of Ethnic Inequality and the Stereotype of Sexual Orientation in the TV Series Friends". For the theoretical part of the thesis, a variety of literature was used. The analytical part contains two questionnaire surveys and their results in data. The full conclusion then summarizes all the important information and insights that the thesis and analysis have...
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Analysis of the use of phraseology in Czech television commercials with celebrities
Pechánek, Patrik ; Klabíková Rábová, Tereza (advisor) ; Jirák, Jan (referee)
The bachelor thesis examines the frequency and patterns of phraseology used in television commercials in correlation with the appearance of celebrities. To put the topic in context, the theoretical part first introduces television as a medium in the 21st century. It analyses the effects of television on the viewer, how television works, and basic concepts such as the target audience or the rating and share of programs. It introduces advertising, focused on television commercials, in which it looks at celebrity as an element of the credibility of the advertising message. It then completes the theoretical part by introducing phraseology, focusing on its linguistic specifics and the use of phraseology in commercials. The practical part of the bachelor thesis presents a quantitative analysis of commercials aired on Czech television stations in the years 2010-2024 featuring celebrities. The analysis traces the correlation between the occurrence of celebrities and the attractiveness of advertising messages. Thus, its primary objective is to determine how much of the commercials feature phraseology alongside celebrities. It also offers these findings in sections of advertiser's business sectors. Beyond that, it examines for example the representation of the gender, field of work, or nationality of...
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Commented translation of a text on science and technology
Jirák, Jan ; Walek, Agata (referee) ; Baumgartnerová, Alena (advisor)
Cílem této semestrální práce je přeložení textu technického zaměření, z jazyka českého do anglického, k demonstrování překladatelských schopností autora. Dalším úkolem bylo okomentován problematiky překladu a rozdílů mezi těmito dvěma jazyky. Tato práce sestává ze dvou hlavních částí, vyjma úvodu a závěru. První částí je původní český text, zabývající se technickou problematikou a jeho překlad do angličtiny. Oba texty jsou obsaženy v semestrální práci kvůli možnosti porovnání. Tato část je v rámci rozsahu dominantní. Druhá, neméně, důležitá část této práce je komentář tohoto překladu, respektive rozdílu mezi překládanými jazyky. V této části je také popsán postup překladu, stejně tak jako lingvistické vlastnosti, jenž byly použity.
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Television debates before the second round of the 2023 presidential election of the Czech Republic: Types of communication used by candidates according to functional theory
Pásler, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The thesis deals with the pre-election TV debates before the second round of the presidential elections in 2023. Based on Functional Theory, the aim of the paper is to identify the types of messages that candidates Andrej Babiš and Petr Pavel used in the pre-election television debates ahead of the second round of the 2023 presidential election. Furthermore, the aim is to compare these results with the findings of previous works analysing the pre-election debates of the 2013 and 2018 presidential elections. Furthermore, the time allocation given to the candidates in the debates is compared. The theoretical part of the paper first focuses on the link between politics and media, public and private ones and political communication, political actors, media campaigns and negativity. Next, the emergence of pre-election debates in the United States and the presidential election in the Czech Republic is described. The thesis includes a review of research on pre-election debates and a description of the Functional Theory used. Next, the thesis continues with the methodology. The practical part includes a description of the debates analysed on Czech television, on CNN Prima and on Nova. The practical part of the thesis used a content analysis based on W. L. Benoit's Functional Theory. Based on Functional...
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