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Influencer Marketing Focused on Women's Fitness
Vondráková, Lucie ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Influencer Marketing Focused on Women's Fitness Objective: The main aim of the bachelor's thesis is to find out the benefits of the Fitness Influencer Marketing for female customers. Method: For the practical part of this bachelor's thesis were used two types of questionnaires. The first type was a questionnaire with fitness influencer and the second method was questionnaire for the online fitness consumers. Overall, 130 consumers participated in this questionnaire, their age ranged between 18-60 years. One influencer was selected to participate in the second questionnaire. This selection was also limited by age, specifically her age had to be between 18-45 years. The entire research was focused on women from Czech Republic interested in online fitness and fitness influencers. Nevertheless, there were more positive aspects in this research. Results: The results show that the consumers are interested in fitness influencers marketing and online marketing because of three positive aspects such as the desire to improve physical condition, the motivation to do more sports, and to get an already compiled training. However, there are also negative aspects such as lack of control over the exercises, comparing oneself to others and drastic diets that can lead to eating disorders. There were more...
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Strategic work with brand in Czech football clubs
Škvárová, Kateřina ; Opelík, Daniel (advisor) ; Crossan, William Morea (referee)
Title: Strategic work with brand in Czech football clubs Objectives: The main aim of this work is to map the situation in area of strategic work with brand in Czech professional football clubs and others related areas. Methods: This thesis used quantitative method for fulfilling its aim, represented by questionnaire survey. Clubs of FORTUNA:LIGA and selected clubs of FORTUNA:NÁRODNÍ LIGA were attended in the questionnaire survey. A wide range of question types were used within the survey, so it can provide as accurate mapping of the situation in clubs as possible. Results: This thesis allows situation mapping of strategic work with brand and its related areas. Furthermore, it provides insights from the club's perspectives on this area as well as areas related to this topic. Clubs expressed their perception of brand's potential, along with an overview their strong and weak spots. Keywords: sports marketing, brand, football, FORTUNA:LIGA, FORTUNA:NÁRODNÍ LIGA, League football association
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Marketing Strategies of Czech Football Clubs: Targeting Fans through Match Programs
Grečl, Michal ; Crossan, William Morea (advisor) ; Kaprálková, Michaela (referee)
Title: Marketing Strategies of Czech Football Clubs: Targeting Fans through Match Programs Objectives: The aim of the thesis is to present recommendations to increase the level of fan experience on match day with regard to the objectives of marketing teams in reaching their defined segments of people. The thesis offers a cross- comparison through interviews with high-level marketers of selected first league participants of the highest Czech football competition, complemented by direct observation and data analysis, focusing on the essence and justification of the individual steps implemented by the clubs in the matchday programme in relation to their strategic targeting. Methods: The thesis uses a qualitative research approach with selected professional football clubs in the top Czech football competition, specifically in-depth semi-structured interviews with high-level marketing staff, focusing on their perceptions, experiences and decision-making processes in the field of marketing, together with the essence and justification of the individual steps they implement. The research also includes direct observation of match programmes and analysis of data collected from football clubs and publicly available sources. The thesis then conducts a comparative analysis to compare the differences and...
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Values perceived by players in Czech rugby compared to the stated values of the sport
Pospíšil, Jakub ; Crossan, William Morea (advisor) ; Bednář, Miloš (referee)
6 Abstract: Title: Values perceived by players in Czech rugby compared to the stated values of the sport Objectives: This bachelor's thesis aims to determine how rugby players perceive rugby values in themselves and their surroundings. Another objective was to identify trends in the responses using statistical tools. The third objective was to look for deviations from rugby values and their sources. Methods: In the practical part of this bachelor's thesis, a quantitative research method, specifically the questionnaire method, and a qualitative method, specifically the semi- structured interview method, were used. The respondents of the quantitative research are players who play in the Czech Extraliga. The respondents of the qualitative research are selected coaches from clubs that play in the Extraliga. Results: Czech rugby actively strives to honor the values that define this sport. However, the results clearly show that there are problems in some areas. Players have issues with discipline, and although they rated themselves positively, coaches perceive a lack of passion in their teams. Keywords: values, rugby, fair play, training
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Attitudes of pupils and students to rugby
Bartůněk, Tomáš ; Janák, Vladimír (advisor) ; Crossan, William Morea (referee)
Title: Attitudes of pupils and students to rugby Objectives: The main objective of this bachelor thesis is to find out the attitudes of pupils and students to rugby. Another objective is to make some recommendations to improve the recruitment of young players to rugby teams. Methods: Primary research by personally administered questionnaires was used to obtain the relevant information on attitudes of pupils and students to rugby. Results: Based on the research, the attitudes of pupils and students to rugby were discovered, specifically their interest in this sport, their willingness to try it and barriers to play it. The research showed on low knowledge of rugby of the people in the main target group and their viewing rugby in comparison to other sports. At the end of this bachelor thesis there are some suggestions on how to improve the recruitment of young players to rugby teams. Keywords: research, interest in sport, rugby, students' attitudes
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Circumstances for drop out of youth in chosen ice hockey club
Rybář, Lukáš ; Crossan, William Morea (advisor) ; Ruda, Tomáš (referee)
Title: Circumstances for drop out of youth in chosen ice hockey club Objectives: The main objective of this thesis is to find out the main reasons that led to the players leaving the selected hockey club. The case study focuses on all players aged 15 to 20 who have left the club in the last five years. Methods: A combination of quantitative and qualitative methods was used in this work. Specifically, electronic questionnaires and semi-structured interviews were used to collect data. Individual questions were developed based on existing studies that address this issue as well as the supervisor's expert advice. Results: The main reason for players leaving the club was insufficient technical facilities. The least important reasons were serious injuries, which prevented the continuation of sports activities and interest in other sports. Of the ten most important reasons, six are intrapersonal, two interpersonal and two structural. Keywords: Sport environment, work with youth, organized sport, motivation, financing of sport, sport participation
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Sports as a pedagogical tool
Blažek, Daniel ; Peřinová, Radka (advisor) ; Crossan, William Morea (referee)
Title: Sport as a pedagogical tool Objectives: The aim of the bachelor thesis is to identify and describe, based on available literature and on interviews with coaches and educators, how sport can be used as a pedagogic tool in practice. Methods: The theoretical part contains an analysis of the literature on the pedagogic impact of sport. On the basis of this analysis, three organisations were selected (Ambassadors FC Praha, Scout, Sokol). These organizations were chosen because their goal is personal formation through sport; moreover I have personal experience with these organizations. For these organisations, an analysis of materials (websites, magazines, methodologies) was carried out in order to identify their values, goals, and pedagogic emphases. In addition, I assessed various psychological and pedagogic studies identifying thus the areas that are most easily influenced through sport. The practical part identifies, through semi-structured interviews with one coach from each selected organisation, what their pedagogic activities look like in practice. In these interviews I inquire about three thematic areas: the values and goals of the organization, the use of sport as a pedagogical tool, and the demands on coaches and their further formation and training. The respondents' statements are then...
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Attitudes and Perception of the Sport Values Transmitted by International Organizations
Petřinová, Vendula ; Crossan, William Morea (advisor) ; Bednář, Miloš (referee)
Title: Attitudes and Perception of the Sport Values Transmitted by International Organizations Objectives: To compare the attitudes and opinions of Czech University students towards contemporary sport, especially the values it actually conveys and which it should convey in our society. To identify the similarities and differences between the individual fields of study of the University in terms of the values they believe sport should convey. The work should also reveal whether the given view of young people corresponds to the values promoted by organizations dealing with this issue: the International Olympic Committee, the International Committee for Fair Play, the European Union and the United Nations. Methods: It was chosen a quantitative method of electronic questionnaire. The questionnaire was created, based on the findings from the theoretical part. For the creation of the questionnaire was chosen server Survio. Subsequently, the questionnaire was distributed to university students of various fields. The questionnaire was shared to the student groups on the Facebook. In the last step, the obtained data were evaluated and interpreted. Results: Across fields of study, Czech university students are aware of the intrinsic values of sports such as fair play, teamwork and self-discipline. On the...
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Post-Career Transition of Female Professional Basketball Players in the Context of the Czech Basketball Environment
Hrabětová, Anna ; Kaprálková, Michaela (advisor) ; Crossan, William Morea (referee)
Title: Post-Career Transition of Female Professional Basketball Players in the Context of the Czech Basketball Environment Objectives: The aim of the thesis is to find out how former Czech female professional basketball players experienced the process of integration into mainstream life, the factors that influenced it, whether the process was de facto successful or still not completely finished, and to try to find the possibilities of potential facilitations in the period before or during the process by themselves, as well as by clubs or umbrella organizations. Methods: The thesis applies a qualitative data research method using semi-structured interviews with six former professional basketball players. The collected data is then interpreted and compared. Results: The process of transition from professional basketball to everyday life was successful for five respondents and for one respondent it was not successful or still not completed. Despite the fact that this is a highly individual issue, the research shows that in order to facilitate the transition on the part of female players, it is ideal to study during their careers and, if time permits, to gain at least some work experience, even if only part-time. Family shaping and influence from a young age, internal settings and priorities also play...
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