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Obey: Art or Propaganda?
Kostruh, Matěj Sebastián ; Klimeš, David (advisor) ; Shavit, Anna (referee)
This Bachelor thesis called "Obey: umění, či propaganda?" (Obey: Art or Propaganda?) deals primarily with a contemporary artistic movement which is generally referred to as street art. It explores the relationship between this contemporary movement and consumerism as the dominant cultural framework of today's capitalist society. In the first third of the thesis, it is sought to define street art and describe the development and values thereof as an authentic subculture directed against the official culture and consumerism products which nowdays dominate the visual landscape of cities and which even alienate individuals from the reality of human existence, according to some people. In the second thirds of the thesis, the axiomatic phenomenon of a gradual convergence between alternative street art and the mainstream culture is dealt with and the specific reasons why this is taking place are explored. The reader learns that street art is subject to the so-called commodification and that it can be easily incorporated into the structures of consumer markets. Moreover, street art appears to be an effective marketing and promotional tool which is why commercial entities are turning to it regarding street art as a potential source of inspiration for their communication campaigns. From the point of view of...
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Czechoslovakia in the years 1948-1989: How did the ruling party use the language of the formation of the "favorable" reality?
Kološová, Štěpánka ; Váňa, Tomáš (advisor) ; Skalecká, Veronika (referee)
Submitted thesis deals with the question of how was the ruling party was using the language of "favorable" view of reality on the example of the introduction of monetary reform and the cancellation of the ticket system in the year1953. Using the critical discourse analysis of James Paul Gee it examines the twelve selected articles in the journals Rudé právo and Pravda in the period of one week before and two weeks after the introduction of monetary reform. The aim of this Bachelor thesis is to capture how did the Communist Party try to manipulate and influence the attitude of the citizens of Czechoslovakia to monetary reform through the media. The main contribution of this thesis should be a preview of functioning of the media in totalitarian Czechoslovakia and a display of the Communist regime's efforts to influence the media construct reality.
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Government censorship of new media in Erdogan's Turkey
Hein, Jakub ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
1 Abstract This bachelor thesis entitled "Government censorship of new media in Erdoğan's Turkey" researches the nature of new media landscape in Turkey between 2014 and 2016. It tries to answer the question whether the new media in Turkey are free and whether they are being in any way controlled by the Justice and Development Party (AKP) or by President Recep Tayyip Erdoğan. For the purpose of this research, the author first established the theoretical background and presents various forms of the relationships between media, democracy and democratic society. Also, the author examines this relationship from the perspective of new media and describes strategies that are being used by the AKP while using new media. The author elaborates by presenting examples of new technologies that are being used in Turkey in order to regulate the access to new media and social networks. He also describes various methods that can be used to remove unwanted content from these sites. He also presents examples of occasions when various sites and networks were made inaccessible in Turkey. He points out the possibilities of automated internet content monitoring and the risks of supervision of citizens' communication through state owned internet infrastructure.
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Media responses of literary works with the war and collectivization theme of Jan Procházka
Píhová, Dominika ; Čeňková, Jana (advisor) ; Halada, Jan (referee)
The bachelor thesis Critical Response to Jan Procházka's literary work with war and collectivization theme aims to map the response to Procházka's three works with the mentioned themes (Zelené obzory, Ať žije republika, Kočár do Vídně) in contemporary newspapers and magazines. Ahead of the chapter including analysis of the three works and critical responses, there is chapter that aims to describe life and work of Jan Procházka as well as his role in society and triple role as writer, screenwriter and publicist, since all of them affected his work. The results of this thesis were achieved by the qualitative analysis of media reception as well as other publications about author's life and work. Because of the period in which the chosen pieces were published, this thesis focuses mainly on the 60's and 70's of the 20th century.
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Media image of tobacco and its users
Hlásek, Daniel ; Nekola, Martin (advisor) ; Mouralová, Magdalena (referee)
This bachelor's thesis focuses on the image of tobacco and its users in the three most read dailies in the Czech Republic. Dailies as mass media very much influence the public views and opinions of citizens and significantly contribute to how the "tobacco scene" is perceived by the general public. The goal of my thesis is to analyze and describe the contexts that the mentioned media associate with tobacco or its users. I conducted my survey, using the quantitative content analysis of a sample of articles published from 1st of January to 1st of June). The analyzed time period was appropriate also because the act on smoking ban in the Czech Republic was discussed during that time period. I selected these articles based on the tobacco-related keywords that I specified beforehand. Thanks to the followed attributes, it is possible to conclude from the analyzed articles how tobacco is perceived by society, what properties are nowadays attributed to tobacco, what tobacco is associated with and what characteristics are used with respect to tobacco users. Using the analysis findings, my thesis describes the content of articles on tobacco (the focus of criticism, the overall tone of articles, tobacco implications….). Keywords Smoking, tobacco, mass media
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Differences in use of social networking sites (Facebook, Twitter) by magazines Respekt and Reflex
Víchová, Lucie ; Hájek, Roman (advisor) ; Láb, Filip (referee)
The phenomenon of social networking sites certainly influences the way traditional media functions. It has become imparative for any periodical to also have a Facebook page or a Twitter account. This bachelor thesis addresses the differences in use of social networking sites Facebook and Twitter in the newsrooms of two leading Czech weekly magazines - Respekt and Reflex. In the theoretical section, there are described positives and negatives of the current role of social networking sites in journalism. This part also contains characterisation of the process of adaptation to new trends in the field of online journalism. Moreover, it puts great emphasis on building of reader's community and also on a phenomenon of so-called brand journalism. The theoretical section also closely introduces social networking sites used by newsrooms of researched weekly magazines. The practical part consists of the author's own research analyzing Respekt and Reflex's posts on Facebook pages and Twitter accounts. These posts were gathered during one month, specifically during October 2016. Findings of the research are developed into complexly described graphs followed by general comparison of usage of social networking sites by mentioned weekly magazines.
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Comparison of selected two competing television stations broadcasting from the 21st century, according to content focus and structure audience
Šmalclová, Martina ; Šoltys, Otakar (advisor) ; Géla, František (referee)
The aim of the thesis is the comparison of two selected private television channels TV Barrandov and Prima Cool primarily according to content focus and audience structure and secondarily from the point of view of media discourse and speech acts. In the first theoretical part I define fundamental concepts such as television, digitization, audience, program schedule, target group, television viewership, media discourse and speech act. Further I characterize both television channels, define their program schedule, audience and present the results of rating. In the second practical part I use to compare program schedule a method of quantitative content analysis, which aims to compare the programming schedule of both television channels, define the differences in the structure of the program and answer research questions, which stands at its beginning. To comparison audience I use the questionnaire method. At the beginning of the method is determined by research sample and subsequently the method is applied. Results of the survey will allow an extensive description of the audiences of both television channels, determine which channel is more attractive and confirm if the results of the questionnaire method correspond with publicly available results of audience or are diametrical difference. In...
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Instant photography on social sites
Valentová, Marie ; Láb, Filip (advisor) ; Turek, Pavel (referee)
This thesis concentrates on Instagram, social network wich follows on tradition of Instant photography as well as on content of this network. Instagram globally has expanded very widely in quite a short period of time. It is a phenomenon wich affects objects of photography, redefines the pictureworthy and overall aesthethics. The number of photos uploaded on Instagram increases by millions everyday and photographs here acquire specific functions and follow specific trends. This thesis defines the network itself, its genesis, principles on wich this network works, Czech enviroment of Instagram and types of users. To help with definition of this networked photography Instagram here is anchored in the history of technical evolvement of photopraphy. Secondly this thesis exmines content of Instagram both on general basis and practicaly. With the method of content analysis this thesis determines the most common objects of Instagram photography and it follows with defining general aesthetics with quantitative method of research.
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