|
| |
|
|
Proposal for the Expansion of Infant Food to the Vietnamese Market
Tranová, Petra ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The subject of the diploma thesis is the presentation of a procedure manual for a Czech company with baby food products when entering the Vietnamese market. The company selected for the submission of the manual is engaged in the production and distribution of baby food for infants and young children. The work is divided into four parts. In the introductory part, the issue is defined, the main and sub-goals to be achieved by the diploma thesis are set, and the methods used are described. The theoretical part defines the basic concepts of the solved problem. This part is followed by an analytical part with an analysis of the current state of the company. The last part contains our own solution proposals, including an economic evaluation.
|
|
|
The Expansion of Service "Ideal Tenant" to New Local Markets
Hudáková, Markéta ; Brycha, Tomáš (referee) ; Bayerová, Vladimíra (advisor)
Masters’ thesis suggests the optimal measures for the expansion of the service called “Ideální nájemce” to the new local market, concretely to Prague. In the theoretical part the crucial theoretical know-how is characterized. Knowledge described in the theoretical part was essential for the problem analysis and the proposal part. Business plan and its parts are defined together with the recommendations on how to proceed with the expansion. Furthermore it contains the analysis of the inner and outer space of the firm, which are PEST analysis, Porter‘s model of competitive environment, marketing mix and SWOT analysis. In the problem analysis the present trends and current firm’s position on the market are described, together with the analysis of the new market. Proposal part is based on the previous findings which were used to specify the concrete suggestions on how to achieve the defined objective, which is the expansion to the Prague’s market.
|
|
|
Marketing Mix during the Company's Expansion into the Hungarian Market
Zapletal, Jakub ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on marketing mixture of Czech company, which is operating on B2C and B2B markets and optimalization of this company to Hungarian B2C market. The first part of this diploma thesis is focused on problematics and goals of this thesis. Theoretical part defines basics of marketing, marketing mix, company analysis and its surroundings. Next part of the thesis is focused on analytics and characteristics of current status of the company and Hungarian market. The last part of the thesis is focused on suggestions and optimalization of marketing mixture for established e-portfolio with main goal of successful infiltration to hungarian market and get results leading to the introduction and stabilization of the brand on the hungarian market.
|
|
|
Methods for Monitoring of Volume Changes of Cement and Polymer-modified Mortars
Vrablová, Simona ; Sedlmajer, Martin (referee) ; Žižková, Nikol (advisor)
Bachelor thesis is focused on monitoring of volume changes in polymer-modified mortars. Using Czech and foreign literature searches are processed, in which mortars in general and ongoing chemical and physical processes are described. Thesis is further concerned with description of polymer-modified mortars and with explanation of polymer-matrix forming mechanisms. The following are noticed volume changes and experimental methods of their investigation. Experiment is performed by monitoring the volume changes in polymer-modified mortars using two selected methods. For comparison volume changes in gypsum are also measured.
|
|
| |
|
|
Company Expansion on the Russian Markets
Homolová, Lucie ; Cejpek, Kamil (referee) ; Šimberová, Iveta (advisor)
The diploma thesis is focused on the design of the company's expansion strategy into the Russian market. This Czech company is engaged in the production of medical devices. The work is divided into four patrs. The first part defines the issues, main and partial objectives and the procedure and methods of solution. The theoretical part defines the main principles of the work. In the third part, the described methos of analysis are developed. The fourth part contains proposed solutions and economic evaluation.
|
|
|
Proposal of Scootland s.r.o. Development Strategy
Přidal, Hynek ; Vokálová, Jarmila (referee) ; Zich, Robert (advisor)
The bachelor thesis deals with drawing up a proposal of Scootland s.r.o. development strategy. It focuses on position of company on the scooter spare parts market in the Czech republic and Slovakia and possibilities of its further growth. Goal of this work is a 5-year development plan including consequent steps which leads to strenghtening of positions on the company’s markets.
|
|
|
Business Plan
Havránek, Lukáš ; Dombek, Petr (referee) ; Veselý, Josef (advisor)
The Bachelor’s thesis aims to provide necessary information for successful expansion of GrowJOB institute to Austria. Since 2006 GrowJOB has been educating CEOs and other executives of Czech companies in the field of competitiveness and been helping them grow stronger among their competitors. In the thesis I describe theoretical background of business plan creation and analyze both internal and external environment. Then I focus on individual steps of the expansion and provide a detailed financial plan as well. The most robust competitive cutting edge of the company is that it takes advantage of new scientific findings in the field of decision-making processes (behavioral economics, neuroeconomics) and brings them to everyday life of firms.
|
|
|
Business Plan for Overseas Expansion
Jelínek, Dominik ; Slavík, Tomáš (referee) ; Zinecker, Marek (advisor)
The main goal of this diploma thesis is based on the analysis of the current state to formulate a proposal for the expansion of the business entity to foreign markets. The theoretical part summarizes the latest knowledge from the literature in the field of strategic management of the company, business and expansion of the company. The practical part is focused on the company Fermat CZ, s. r. o. and the company Lucas precision, INC. The design part formulates the company's business plan for expansion into the US market through the acquisition of the company.
|
guest ::
