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Analysis of the competitiveness of energy suppliers
WALTEROVÁ, Kateřina
This thesis deals with the analysis of the competitiveness of energy suppliers in the Czech Republic. The established goal is to get to know the situation on the market of energy suppliers and, based on the available data, to analyze the competitiveness of individual suppliers. Electricity suppliers were selected for the analysis based on the market share calculated from the number of consumption points. For companies, selected financial indicators are calculated according to data from annual reports, and based on them, the ranking in the inter-company comparison is determined. Another part of the analysis is the comparison of companies according to the price level of their products for end consumers from the household sector. In this case, the compared companies are divided into two groups and the way prices are set based on external influences that were present in the given years is observed.
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Marketing Strategy Proposal for the Selected Company
Štancl, Jan ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
The thesis deals with the analysis of the 3D graphics market, primarily searching for trends, challenges, opportunities, competition analysis, and market segmentation, but also the analysis of a selected company. This is followed by the selection of suitable segments, setting company goals, and proposing an appropriate marketing strategy, human resource development, strategy implementation, financial costs of the strategy, and evaluation for the selected company.
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Development Strategy of Family Business
Vichr, Matěj ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis involves a strategic development plan proposal within a particular family business. It describes a theoretical framework in the areas of family business, strategic management and change management. Using critical analysis in accordance with the theoretical findings, a proposal of strategic development within a chosen family business is created together with a high-level implementation plan.
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Customer Services in the Company
Záškodová, Lenka ; Živný, Rostislav (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. The aim of my thehis was to propose new ancillary services for the company based on the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years.
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Business Plan Focused on Financing
Pochyla, Martin ; MBA, Jan Hůla, (referee) ; Mašterová, Lucie (advisor)
The diploma work presents financing from a structural funds of the EU and analysis of problems of this type of financing. Main focus is on elaboration feasibility study (economical project rating), that is an inseparable part of the application for grant from these funds. It also speaks about alternative methods of financial resourcing essentials to realize the desired business plan.
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Development of Competitiveness of Company
Kárová, Eva ; Juřenčáková, Jana (referee) ; Zich, Robert (advisor)
This master's thesis deals with the strategy proposal of the Ski school MARO. The basis of the development strategy proposal is strategy analysis (financial analysis, general and related professional analysis, SLEPT and SWOT analyses). The final part of this work is focused on an evaluation of how the proposed strategy could be implemented.
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Strategic Analysis of Company and Next Steps Recommendation
Chvojková, Lucie ; Holenda, Kamil (referee) ; Koleňák, Jiří (advisor)
The aim of this thesis is to evaluate the previous and current situation of the K. s.r.o. company market position, including a comparison of the strategic administration of the former and new management. A complete strategic analysis was performed in the analysed company - i.e. external and internal analysis of the company including the evaluation of risks and results of the financial analysis. Thanks to the strategic analysis of the K. company, important information was gained, necessary for the subsequent evaluation of the previously and currently implemented company strategy. The result of the thesis is an evaluation of conclusions and determination of recommendations which will lead to a general improvement of the current position of the company and to maintaining its competitive strength.
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