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The concept of CSR in French companies´ practice
Vodstrčilová, Kateřina ; Machková, Hana (advisor) ; Malý, Josef (referee)
This thesis represents the complex view of the corporate social responsibility (CSR) concept and describes the practical use of CSR by the French companies. The first part contents the introduction to CSR, identifies three main areas of CSR and describes the process of implementation of CSR into business practices. The second part deals with the situation of CSR in the European Union and France. The third section focuses on social responsibility in practice of French cosmetics companies Yves Rocher and L'Oréal. Approaches of these two companies are compared and evaluated and in the conclusion of the thesis there are recommended steps to make corporate social responsibility of the two companies more effective.
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Corporate social responsibility of food retail chains in the Czech Republic
Kopalová, Markéta ; Zadražilová, Dana (advisor) ; Mokrejšová, Veronika (referee)
The aim of this thesis is to depict specifics of Corporate social responsibility in food retailing in European perspective. The empirical part provides an analysis of CSR strategies of eight major food retail chains in the Czech Republic. Responsible actions are summarized according to the level of CSR to: minimize risks, enhance business and generate innovations. Survey was conducted in order to obtain consumers' perceptions towards CSR actions in food retailing and image of analyzed retailers.
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Promotion of the CSR concept in the Czech Republic
Záhorská, Lucie ; Odehnalová, Jitka (advisor) ; Petříčková, Iva (referee)
This final thesis describes the core of the Corporate Social Responsibility (CSR) concept, monitors its development and its present role in the Czech Republic and the world. In the practical part of this thesis I focus on the institutions in the field of CSR in the Czech Republic, with emphasis on the Business Leaders Forum. I reveal the knowledge and the attitude of the target groups (managers, university students) towards the concept. In the last part of the thesis I suggest measures for higher efficiency of the promotion of the CSR concept in the Czech Republic.
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The Principles of Corporate Social Responsibility in the example of a selected corporation
Justián, Josef ; Mikeš, Jiří (advisor) ; Poláková, Martina (referee)
The Master's thesis is dedicated to the topic of corporate social responsibility and the responsibility of society in general. In its theoretical part, the thesis describes the background of CSR concepts and guidelines, their practical utilization in the corporate praxis and real impacts on the society. It identifies the key factors for successful socially responsible strategies. It also finds the relationships between responsible attitudes in business and globalization processes and explains the influence of the size of businesses on their own activities in the field of CSR. Simultaneously, it examines the importance of socially responsible attitudes for corporate value. In its practical part, it elaborates a practical project for the Microsoft Corp. in the area of the environmental pillar of CSR and suggests the strategy of its realization. It evaluates pros and cons of the realization of the projects and its potential impacts on the target group of IT users.
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Měření dopadů společesnké odpovědnosti firem - Případová studie na finanční gramotnost v České republice
Jelínková, Markéta ; Pauknerová, Daniela (advisor) ; Škorpil, Ondřej (referee)
This thesis aims to ascertain which method is the most appropriate to measure impacts of Corporate Social Responsibility and also specifically Corporate Community Investments as a part of Corporate Social Responsibility. Various methods were used in the Master's Thesis, such as analysis, comparison, several personal as well as phone interviews or questionnaire. Section 1 provides overview of Corporate Social Responsibility from various perspectives. Sections 2 and 3 focus on measuring impacts of Corporate Social Responsibility and particular measurement methods. Section 4 provides a comparison of existing methods. In section 5, Case Study on projects of ČSOB regarding Financial Literacy in the Czech Republic is being solved, including analysis of Financial Literacy in terms of "Need" and "Supply" as well as the application of measurement methods. As of the results, Global Reporting Initiative proved to be the most appropriate method to be used for Corporate Social Responsibility/sustainability measurement in general while London Benchmarking Group methodology is the most suitable within Corporate Community Investment. However, both methods should be supplemented when being applied as they are not exhaustive.
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Vykazování o CSR - měřitelnost a indikátory činností společenské odpovědnosti
Panulin, Martin ; Stránský, Jakub (advisor) ; Knežová, Jana (referee)
My thesis deals with the introduction of corporate social responsibility and ways of reporting on it. In the theoretical part readers become familiar with the concept of corporate social responsibility and its benefits. Then I move on to reporting options through environmental accounting, sustainable development and GRI reports. The main objective of the application part is to highlight the benefits of reporting on CSR. In the practical part, I have chosen a company that operates social responsibility but does not report on it. My task was to choose the best method of reporting on socially responsible activities and identify the benefits of it.
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The heritage of Tomas Bata to current entrepreneurs
Zavadilová, Jana ; Chylíková, Hana (advisor) ; Odstrčil, Jaroslav (referee)
The bachelor's thesis deals with the heritage of Tomas Bata that he left for the future entrepreneurs. On the basis of gathering and categorizing the information gained using czech books about Bata and his management and also using internet resources the thesis tries to accomplish its goal which is to find and determine the heritage of Tomas Bata to current entrepreneurs. By analysing the gathered information I came to the conclusion that the most valuable heritage of Tomas Bata are his own ideas, his Management System, business strategy and the corporate social responsibility that he followed.
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Analysis of the social responsibility activities in the selected organization
Klímová, Aneta ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
This Bachelor Thesis analyses the CSR (Corporate Social Responsibility) at IBM. The work is divided into two parts, the theoretical and the practical. The theoretical part deals with the basic concepts related to CSR. The practical part is focused on IBM and its external evaluation of the CSR in accordance with the Czech KORP method. The aim of the work is to evaluate IBM's corporate social responsibility and to propose options for improvement. The data needed for evaluation was assumed from GRI Report, Corporate Responsibility Report and websites.
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National Programme for Conformity Assessment of Management of Social Responsibility (application in a chosen firm)
Hejdová, Anežka ; Plášková, Alena (advisor) ; Halousek, Jiří (referee)
The bachelor's thesis deals with the social responsibility of organisations focusing on the National Programme for Conformity Assessment of Management of Social responsibility and subsequent application of this program in the company MUCOS Pharma CZ, Ltd. The work begins with the definition of CSR and the origins of this concept in the Czech Republic. Further the work continues to the specification of all relevant aspects and concepts of the social responsibility including the identification of important stakeholders. At the end of the theoretical part arguments are given why the CSR should be integrated into the corporate concept and benefits of such implementation. Subsequently, the National Programme for Conformity Assessment of Management of Social Responsibilities is briefly described. The practical part is focused on the company MUCOS Pharma CZ, Ltd. The analysis is performed and evaluated whether this company meets the requirements of the National Programme. At the conclusion appropriate measures and recommendations for the company are given.
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