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Czech serial "Velmi křehké vztahy" characters with regard to their property estate and social class
Svobodová, Zuzana ; Štechová, Markéta (advisor) ; Reifová, Irena (referee)
The thesis titled "Czech serial Velmi křehké vztahy characters with regard to their property estate and social class" is linked to specialised publications which originated in the Faculty of Social Sciences of the Charles University in Prague mapping how the 'after the velvet revolution' series made by the Czech TV portray the topic of wealth and affluence. The theory part consist of findings from two socio-scientific fields, i.e. sociology and media studies, the outcomes of which will consequently meet in the research part of this thesis. The subject matter of the research part of this thesis is the episodes of the third season of the Velmi křehké vztahy soap opera which was broadcast by the Prima Czech TV channel between 2008 and 2009. This research sample was achieved by using a qualitative research technique, specifically the grounded theory method. The thesis focuses predominantly on how a class hierarchy and wealth determine their character. The attention is also paid to listing various social classes which appear in the series, and to the outline of the areas of a social life in which the social mobility is possible. The research part of the thesis also focuses on which professions are represented mostly in the series and how characters are portrayed when working. There is also a part dedicated to...
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Talk show Uvolněte se, prosím and its political guests (qualitative and quantitative analysis of politicians' attendance in the show)
Svobodová, Ivana ; Jirák, Jan (advisor) ; Štechová, Markéta (referee)
Diploma thesis "Talk show Uvolněte se, prosím and its political guests (qualitative and quantitative analysis of politicians' attendance in the show)" deals with the topic of convergence of entertainment and politics, hence politics and the media as such. The theoretical part of the thesis deals with the wider context of the issue - presentation of the politicians on television, interconnection of politics and humor, and the role of talk shows in political communication. The theoretical part presents the issue of political celebrities as one of the factors that affect communication between the politicians and the citizens. The practical part deals with the qualitative and quantitative analysis of the political guests' performance in the czech version of American talk shows Uvolněte se, prosím.
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The sexual content in current music videos
Adámek, Petr ; Vedral, Jan (advisor) ; Štechová, Markéta (referee)
The idea of the dissertation study is to capture in the historical-literary form Spejbl and Hurvínek Theatre's history, characters of its personalities, marionettes, events, and introduced theatre performances in the years 1939-1990, (from the outset of the prof. Josef Skupa's professional puppetry in Pilsen in the protectoral time, through Skupa's theatrical Prague engagement after 2nd World War, over the era of dramatic acting of Miloš Kirschner, Helena Štáchová, and Martin Klásek in the socialistic period, and during normalization years, up to the capitalistic regime transformation.The graduate set up a goal of creating a media reflection of the Spejbl and Hurvinek Theatre's events, which had been noticed and evaluated by the Czechoslovak and Czech mass period daily press - (by the far-right wing fascist magazines Vlajka (1939-40) and Árijský boj (1940), by the left orientated, socialistic newspapers Rudé právo(1948,52,53,55,57,58,59,67,72,75,79,80,82,83,84,85,86,87,88), Svobodné slovo(1959,66,69,77,80,82,83,84,85,87), Mladá fronta (1957,66,75,77,81,82,84,87), by the Christian- Democratic-Conservative paper Lidová demokracie(1966,71,74,77,78,79,81,82,84,85,86,87,88), the Evening Press - Večerní Praha (1969,82), and by the right-wing, capitalistic paper - Mladá fronta Dnes (1990). In each...
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The Use of Media to Create a Media Image of Jaromír Nohavica
Němečková, Petra ; Köppl, Daniel (advisor) ; Štechová, Markéta (referee)
The intention of this work is to approach the practice used in the creation of the media image of the singer-songwriter Jaromir Nohavica. The first chapter defines the conception of public relations, personal marketing, the phenomena of image and reputation. The second chapter focuses on Jaromir Nohavica's career from the beginning until the year 2010. The third chapter is devoted to an analysis of statements and actions of Jaromir Nohavica in relation to the creation of the media image, media communication and personal marketing. Music record sale statistics published by the International Federation of Phonographic Industry, results of the Academy of Popular Music Awards (Akademie populární hubdy), Český slavík and Žebřík are used as examples of the impact of his self-promotional activities. The aim was to map the processes of communication and marketing activities of Jaromír Nohavica and their impact in practice. This thesis should serve as a guide for those interested in personal marketing and public relations, the creation of media image and their effectiveness.
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Teen movies and self-reflection of genre
Kárná, Michaela ; Štechová, Markéta (advisor) ; Hladík, Radim (referee)
Diploma thesis "Teen movies and self-reflection of genre." examines if and how the principle of self-reflection of genre is influencing the genre of teen movies and its development. It is based on the theoretical concept from literary theory that sees self-reflection as a means of development and evolution of genre. The research is based on two American teen movies, Princess Diaries and Hunger Games. It employs the use of qualitative research methods, thematic analysis and narrative analysis. Theoretical section of this thesis resumes current sociological concepts of youth and adolescence, the development of American teen movies, the concept of self-reflection as an instrument for development and transformation of genre and ways in which self-reflexion is portrayed or included in cinema. The empirical part constitutes of thematic and narrative analysis of examined films and of comparing found issues with the principle of self-reflection of genre
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Interakcion of media and marketing media discourse on the media image of musician Tomáš Klus
Nováková, Kristýna ; Hejlová, Denisa (advisor) ; Štechová, Markéta (referee)
This diploma thesis Interaction of media and marketing discourse on the media image of musician Tomáš Klus examines the influence of the corporate agenda through the marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. on the agenda of the media, which represent the work of three full-scale Czech newspaper MF Dnes, Právo a Blesk. The theoretical approach is being built on the basic theses of media construction of reality and construction of media image, the concept of agenda setting and issue of the music industry. Thus, areas involved and influence the marketing and media world and form the basic framework of the theoretical structure of media reality. The empirical part is devoted to a particular process of agenda setting on an example of the media image of a Czech musician Tomáš Klus over three years through marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. sampled for analysis of print media - newspapers MF Dnes, Law and Flash. The goal is to trace how and to what extent the marketing discourse influences the media discourse and how does this interaction influence the musician's final media image.
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The Rate of Negativity in Miloš Zeman's and Karel Schwarzenberg'Reflection in Media during Presidential Election in 2013.
Tvarohová, Jana ; Křeček, Jan (advisor) ; Štechová, Markéta (referee)
Diploma thesis The Rate of Negativity in Miloš Zeman's and Karel Schwarzenberg' Reflection in Media during Presidential Election in 2013 analyses the rate of negativity in the news production of three national newspapers - Mladá fronta Dnes, Lidové noviny and Právo - about these presidential candidates. Time range setting is one month before first round of presidential election and one month after first round of presidential election. The presidential election in January of 2013 was completely different from previous presidential elections. People voted in a direct presidential election. It was very important event, in which the media were very interested. Press, television and radio broadcasting were filled with presidential election, candidates, debates and many reflections. Media have taken it a bit contradictory. Apart from the ordinary information that were important for the public knowledge, the media resorted to the kind of media storm. There were a hight rate of negativity in the news against Miloš Zeman. On the contrary, Karel Schwarzenberg was reflected as an ideal president. The public was separated into two groups by media. First group was supporters of Miloš Zeman and the second one was supporters of Karel Schwarzenberg. The aim of this diploma thesis was to find out, how much...
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Media (Re)Construction of Collective Memory: October and November as a Support for the Contemporary Czech National Identity
Vacková, Kateřina ; Křeček, Jan (advisor) ; Štechová, Markéta (referee)
The bachelor thesis "Media (Re)Construction of Collective Memory: October and November as a Support for the Contemporary Czech National Identity" focuses on relation between mass media, collective memory and national identity. In accordance with social constructionism theory, the terms collective memory and national identity are understood as social constructs whereas mass media is considered to be one of the social construction agents. The aim of this work is to analyse a variety of media interpretations on significant Czech history events - October 28, 1918 and November 17, 1989. Analysed are newspaper commentaries published in order to commemorate these events during the eleven- year period from 1998 to 2009. As a resource for the analysis I have chosen three Czech daily newspapers - Hospodářské noviny, Lidové noviny and Mladá fronta DNES. The research method used is media qualitative content analysis. The work objective is to examine the typical media discourses based on national history which are constructed in a way to support contemporary Czech national identity. Not only does this thesis consist of research, it also includes methodology and theoretical framework.
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Comparison of media image of islam in german and czech media: before and after the murder of Then Van Gogh
Kotasová, Martina ; Suk, Pavel (advisor) ; Štechová, Markéta (referee)
This bachelor thesis compares the media image of Islam in German and Czech media before and after the murder of the Dutch director Theo van Gogh. He was assassinated on 2 November 2004. His murderer was young Muslim Mohammed Bouyeri. Van Gogh's murder caused the wave of violence in the Netherlands. In Germany it caused many concerns, because there is a large Turkish minority and other Arabic minorities. The impulse for the assassination was probably van Gogh's film Submission, which questioned the Islam stereotypes and criticized the treatment of women. After his murder the political debate on the issues of integration and immigration arose in the Western Europe. This bachelor thesis analyzes articles from German and Czech media, namely from the weekly magazine Der Spiegel and from the journal Mladá fronta DNES and uses the qualitative content analysis and the method of the grounded theory. This thesis is divided into two main chapters.
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Production Ideology of the television serial Proč bychom se netopili
Štechová, Markéta ; Reifová, Irena (advisor) ; Wolák, Radim (referee)
The diploma thesis "Production Ideology of the television serial Proč bychom se netopili" deals with the production process in the making of a television serial. The initial focus was on the formation of one of the main characters, Keny, and on his position in the production as a whole. The thesis builds upon the ideas developed by cultural studies. These combine the structuralist approach inspired by the linguistics of Ferdinand de Saussure with the ideological approach based mainly on the thought of Louis Althusser. The production process is enquired into by Elena Levine who distinguishes five key categories of production. The research section which represents the core of the present diploma thesis is methodologically formed by grounded theory. It is based on qualitative interviews with those in key positions with respect to the production process. In the analytical section, the thesis operates with Roland Barthes's concept of mythologies. In the interviews, the informants make reference to the category of production routine, of the myth concerning the ideal "waterman" (the main character Keny being a symbol of this myth), of the production conditions in Czech Television and of the viewer who appears to be the ultimate instance. These categories constitute the mythology of the exceptional which...
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