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Visual experince as example and pattern in relation to the expansion and influence into human life
Nohejl, Jiří ; Wittlich, Filip (referee)
The main theme of this dissertation is to define an image as a visual experience. The human interaction is described by the author himself as a perception of the image, which serves as an information unit that could be presented as a possibility, example and pattern for the individual. There is an emphasis on the process of perception itself and on the way of interaction of an individual emphasizing the context of social learning and imitation in this text. The analysis of the principles of this interaction leading into introduction of the partial interactive models covering these processes is formed by the essential plane. The structure of the thesis is divided into ten main chapters in which the author tries to introduce a category of perception, a definition of the image and imitation as a tool of cultural transmission, presentation of the units of this transmission, the process of the interaction itself and analogous example of the fundamental role that a person in this interaction holds. There are also three analogies of these roles, which refer to the anthropological universal interaction describing the man as a gatherer and hunter. Their main purpose is to illustrate the form of a human experience better. Finally, there are reflections on the topic above. The possibilities and results, which...
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The perception of athletes with a disability, mainly Paralympians, by TV viewers
Macková, Veronika ; Němcová Tejkalová, Alice (advisor) ; Světlík, Jaroslav (referee) ; Válková, Hana (referee)
The dissertation focuses on the research of the audience and the perception of athletes with a disability, mainly Paralympians, in the Czech Television (Česká televize), which regularly broadcasts a program about disabled athletes called Paralympic Magazine. The topic also appears in other news programs (ČT24 and ČT sport). The research aims at showing the media image perception of the disabled sports by the television viewers. The theoretical level emphasises mainly the audience and athletes with a disability. The dissertation posed the following research questions: How do television viewers perceive athletes with a disability? Does the audience admire or regret them? What do viewers say about the presentation of disabled sports? Can we identify any differences between the presentation of athletes with and without a disability? Are life stories of athletes with a disability important in the reports? Does the Paralympic sport make sense? The focus group interviews were set to get an answer to the questions above. The audience (50 television viewers) was divided into five groups of ten. The first group consisted of people without a disability who had been watching the Paralympic Magazine and had no disabled person in their family. The second group was composed of people without a disability who did...
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Transformations of TV viewers'habits in the Czech media market
Lutovská, Kristýna ; Macková, Veronika (advisor) ; Doležal, Aleš (referee)
The aim of the bachelor thesis is to present the current situation in the Czech television market in comparison with previous years. How did the viewership of stations and also the preferences of viewers change with the expansion of the program offer, especially by thematic channels. In the first part of the thesis, the reader will learn a brief history of television, an explanation of the term medium, the definition of the media audience, and the development of stations in the Czech media market. Then the thesis describes the various methods used for research, which are quantitative analysis of data from electronic measurement of television viewing and qualitative analysis using the method Focus groups, or group interviews. The final part analyzes the results that these methods brought - that is, how and whether they changed over time in the viewer's preferences.
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Attendance at home matches of FK Dukla Praha
Inneman, Martin ; Crossan, William Morea (advisor) ; Ruda, Tomáš (referee)
Title: Attendance at home matches of FK Dukla Praha Objectives: The main objective of this thesis is to find ways of improving attendance at home matches of FK Dukla Praha based on data from marketing research. The goal of the thesis is designed in collaboration with FK Dukla Praha in a way that would provide them valuable data about their fans and their satisfaction with offered services. Methods: The method used in this thesis is marketing research. Its main part was made up of electronic survey using a questionnaire created specifically for the purposes of this thesis. The survey was supplemented by a semi-structured interview with a member of marketing team of FK Dukla Praha. Results: The results of this research revealed a few options that would lead to increase in attendance at home matches of FK Dukla Praha. Those options are mainly improving the services offered, adapting to fans and special offers. Keywords: football, spectators, fans, stadium, market research
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Favorite Brno / cycling / track stadium bikrosová architectural study design
Gebhardt, Tomáš ; Marek, Jiří (referee) ; Šindlar, Jiljí (advisor)
The thesis was preceded by a specialized atelierwork "architectural study of BMX track of the Favorit Brno. Further elaboration of the architectural and urban study of the sports complex in Komárov with the presumption of the dominant of the cycling hall. Evaluation of existing buildings and newly designed sports facilities. The diploma thesis deals with the development of a new concept of the area, where it will have its place for both professional and recreational sports. The aim of the proposal is to create a significant area both professional and recreational sport. The main part of the work is devoted to the design of o new cycling stadium owned but TJ Favoritisms Brno. The hall should have sufficient capacity and facilities to hold international sporting events in cycling. At the same time it should be useful for smaller races and other events. Another requirement is that the stadium can provide enough facilities for the TJ Favorit Brno cycling club. The home base is currently a cycling stadium at the Brno Exhibition Grounds. This stadium is currently inadequate, serving only as a training course. It does not meet conditions of the international Federation od UCI. The design of the variable space of the hall deserves a further attention at least, because it will serve athletics of other sporting events. The cycling stadium is located in the northern part of the grounds. It place emphasis on the scattered surfaces in the immediate vicinity of the stadium, easy orientation and layout of entries from all sides of the object, separation of athletes from spectators. The main expressive element is two masses, one of which allows the public to climb the ramp along the perimeter of the stadium to lookout points. From the ramp you can see the action inside the stadium. The attractiveness of the entire area is enhanced by the proposed traffic playground and bombrack. The total area will be separated from traffic. 3 new car parks will be built in the area.
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Architectural study of the cycling stadium / runway / Favorit Brno / on the open space in.
Krejčová, Zdenka ; Ing. arch. Petra Žalmanová, Ph.D (referee) ; Šindlar, Jiljí (advisor)
Architectural study of the cycling studium/ runway / Favorit Brno / on the open space in. The urban problem of the present area is the poor technical condition of the buildings, the inadequate function of the buildings. The aim of the proposal is to create a significant area of both professional and recreational sport. The main part of the work is devoted to the design of a new cycling stadium owned by TJ Favorit Brno. The hall should have sufficient capacity and facilities to hold international sporting events in cycling and athletics. At the same time it should be useful for smaller races and other events. Another requirement is that the stadium can provide enough facilities for the TJ Favorit Brno cycling club. The home base is currently a cycling stadium at the Brno Exhibition Grounds. This stadium is currently inadequate, serving only as a training course. It does not meet the conditions of the International Federation of UCI. The design of the variable space of the hall deserves a further attention at least, beacuse it will serve athletics or other sporting events. The cycling stadium is located in the northern part of the grounds. It places emphasis on the scattered surfaces in the immediate vicinity of the stadium, easy orientation and layout of entries from all sides of the object, separation of athletes from spectators. The main expression element of the exterior is a glazed facade wall, with a perforated sheet metal. Providing night lighting and putting visitors into action. The attractiveness of the whole area is enhanced by the newly designed park. A café and relaxation areas are also proposed. The total area will be separated from traffic. Two parking spaces with sufficient capacity for the whole area will be created at its edge. Transport within the premises will only be accessible for service and operation.
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Marketing communication of the hockey club HC Energie Karlovy Vary
Strnad, Daniel ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
1 Abstract Title: Marketing communication of the hockey club HC Energie Karlovy Vary Objectives: The main goal of this thesis is to prepare specific and feasible proposals for improvement of marketing communication of the hockey club HC Energie Karlovy Vary. Methods: In the thesis were used methods of qualitative interviews that were made in the form of semi-structured interview. These interviews helped me to get into the issue of marketing communication at the sports club and also to gain the opinion of the audience on the club's marketing activities. In the thesis were also used methods of observation and analysis of internal documents. Results: In the thesis was made analysis which identified weaknesses of the hockey club HC Energie Karlovy Vary. The analysis shows that the club has the biggest problems in sponsoring and promotion. Based on this were made specific proposals for improving marketing communication. Keywords: Marketing, sponsoring, advertisement, audience, sports club
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The relation between the visitors of football matches and the club FK Dukla Praha
Kaprálková, Michaela ; Waic, Marek (advisor) ; Šíma, Jan (referee)
Title: The relation between the visitors of football matches and club FK Dukla Praha. Objectives: The purpose of this bachelor thesis is to find out, what influences the relation of the visitors of the football matches FK Dukla Praha to the football club. After that,there will be formulated a recommendatiton in this thesis, what kind of desirable steps should be done by the management of the club to pursuit the expectations of the visitors,watchers and fans, or if it should directly change some of the intentions, that should be related to the historical and social aspects. Methods: There is firstly done a research of the secondary data in this work. Then there are used as well kvantitative and kvalitative methods to gain primary data. To be concrete - those are semistructured interviews and kvantitative research. Results: The results of this work shows that the asked respondents, and mainly the generation Y, mostly don't have a relation to the club. Concurrently, there was found out,that the vision of the club is unclear and the influencing of the visitors is inhomogeneous. The problem of unclear concept is simultaneously found in case of fanclub of FK Dukla Praha. The recommendation to the leadership is to start a unite vision and main motto, what wouldn't be taken as a legacy to the past. There...
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Viewers Motivations for Watching Beauty Videos on You Tube
Jiroušková, Dominika ; Křížková, Alena (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis focuses on motivations for watching beauty videos on YouTube. The aim is to clarify why viewers watch amateur videos that communicate topics related to physical appearance. Assuming the audience as an active actor of media communication the thesis is based on uses and gratification theory. Viewers watch beauty videos consciously to meet their individual needs. Based on an analysis of eleven interviews with regular viewers of beauty videos this thesis reveals five categories of motivation. Beauty videos represent the source of information, the source of entertainment, the platform for communication with individuals with shared theme of interest and the tool for self-education. These motivations are not specific for this specific type of media and can motivate viewers to watch amateur beauty videos and professional beauty shows equally. The key motivation for watching beauty videos on YouTube is the interest of videobloggers. Authors of beauty videos disclose parts of their privacy, show their imperfections and interact with their audience. Using these practices videobloggers evoke the illusion of a close relationship between them and their viewers. Viewers have the opportunity the create strong social ties to videobloggers.
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Subculture of hooligans in soccer club Bohemians Praha 1905
Ďurica, Martin ; Janeček, Petr (advisor) ; Šima, Karel (referee)
This bachelor thesis is focused on the action and behavior of fans and hooligans in football stadiums. Bachelor thesis is divided into three parts. In the first part will introduced basic concepts such as hooligans or ultras. Another part focuses on the history of football hooliganism in the Czech Republic and also describes the activities associated with this scene, especially the conflict or "third half". The final part of the bachelor thesis is devoted subculture of hooligans in the football club Bohemians Prague 1905. This section is for their own fieldwork approached fan and hool situation in these traditional Prague football club and there is also described the history of the football club Bohemians Prague 1905. Powered by TCPDF (www.tcpdf.org)
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