National Repository of Grey Literature 30 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Evolution of visual style of the Prague Metro
Ťopková, Tereza ; Slanec, Jaroslav (advisor) ; Ježková, Tereza (referee)
The aim of the thesis is to describe the development of the Prague metro's appearance and to study the application of a uniform visual style in its current environment. The theoretical section describes the history of the Prague metro and investigates the topic of visual communication and unified visual styles with a focus on information and wayfinding systems applied in public transport environments. The key topic examined in this work is the development of the visual style in Prague's metro from its opening to the present day. Preparatory studies of the metro's information and wayfinding systems and the finally applied systems are both described. This section includes a description of individual visual elements and important information about the authors of these systems, Jiří Rathouský and Rostislav Vaňek. The current visual communication style seen in Prague's metro is also described in this section. Planned and tested variants of new systems are also examined. The empirical section of the thesis investigates the currently applied visual style in Prague's metro. Elements from the graphic manual are described and adherence to a uniform visual style is analysed, including how certain elements have been applied at selected Prague metro stations.
The splendors and miseries of DTP: desktop publishing and common practice of Czech publishing houses
Falta, Matěj ; Slanec, Jaroslav (advisor) ; Groman, Martin (referee)
Diploma thesis Te splendors and miseries of DTP: desktop publishing and common practice of Czech publishing houses tries to map the current technical and personnel aspect of the DTP departments within Czech publishing houses. It uses a quantitative method of questionnaire survey. In the practical part of the research, it managed to obtain data from nine of the ten selected publishers. It was chosen on the basis of their readership with the help of data from the Union of Publishers. Undoubtedly, the main contribution of this thesis is the topic itself - text focuses on a group of media professionals, who are crucial for proper functioning of the print media, although it is constantly overlooked by academia. Tis diploma thesis does not bring any revolutionary knowledge about the feld of print media in the Czech Republic, although with the obtained data it is possible to at least partially analyze jobs and style of work of media professionals in DTP departments. Te work is a small quantitative contribution to the academic discussion, which unfortunately is not currently taking place, although it should.
The role of proofreading in modern media
Platil, Daniel ; Slanec, Jaroslav (advisor) ; Halada, Jan (referee)
Bachelor's thesis "Proofreading and its role in today's media on the example of the magazine Respekt" consists of two parts. The first theoretical section mainly focuses on the definition of key concepts, proofreading work, conventions, and rules concerning interventions into the texts. It also attempts to put the change of the profession into the historical context, which is mainly related to the rapid technical development of the polygraphic industry. The practical section subsequently analytically verified readers' satisfaction with the level of linguistic competence of the magazine Respekt through a questionnaire. Following the results of the questionnaire that indicated worsening quality proofreading of ten selected issues from the years 1997, 2007 and 2017 was made to assess whether there have been any changes concerning the level of linguistic competence. This thesis attempts to put uncovered shortcomings both into the context of the era and the editorial work of the analysed media. On the occasion, language editor Petra Švehlová directly from magazine Respekt was approached - she attempted to interpret and evaluate the acquired data. Proofreading that was made did uncover certain misconducts, however, did not confirm the initial hypothesis itself that was supported by the research mentioned...
The tranformation of the visual style of Czech televison form 1992 to the presence
Šmejcká, Tereza ; Slanec, Jaroslav (advisor) ; Géla, František (referee)
This diploma thesis investigates the transformation of the visual style of chosen news and journalistic programmes, chosen news programmes are Události (main news programme), Branky, body, vteřiny (sports news) and Předpověď počasí (weather forecast), chosen journalistic programmes are 168 hodin, Reportéři ČT, Objektiv and Toulavá kamera. In its theoretical part the thesis is focused on history of Czechoslovakian and Czech television. Furthermore there is a description of visual communication and visual style with detailed focus on typography and colourfulness. Next the theoretical part focuses on the characteristics of logo and its important attributes. Another chapter depicts a visual style of a television channel in the sight of selfpromotion, on air and off air applications and the graphics of a television, its current trends, effects, typography and current approaches. The last chapter of the theoretical part focuses on description of chosen programmes. In the frame of empirical part the picture analysis appended with semiotic analysis of chosen programmes and logo of Czech television were conducted. The picture analysis consists of five technical and two symbolical codes, the values of the codes are written down in tables. The transformation of each programme in tracked period is written...
Graphic design of Czech interwar avantgarde magazines and its creators
Moučková, Kristýna ; Slanec, Jaroslav (advisor) ; Čeňková, Jana (referee)
Diploma thesis Graphic design of Czech interwar avant-garde magazines and its creators deals with yet not very well covered topic of analysation of visual form of First Czechoslovak Republic cultural magazines that contains some of the avant-garde methods in its graphics. This thesis in its theoretical part relies on foreign influences, mainly on Russian constructivism, Dutch De Stijl artistic movement and German school of Bauhaus that played major part in shaping of the Czech avant-garde. With regard to the main topic of the text the emphasis is on specifics of graphic magazine creation and design, specifically on the works of Karel Teige, Ladislav Sutnar and František Muzika. The practical part of the thesis is then dedicated to three avant-garde magazine analyses. Journals ReD, Žijeme and HOST represent three different approaches of how the creators were able to work all avant-garde elements in the graphic form of the periodicals. In the analysis the attention is paid mainly on the front pages, composition, fonts, image components, other graphic elements that make up the whole visual aspect of every page and graphic form of advertising. In the end all three magazines are compared with one another to provide at least elementary overview of avant-garde graphic methods used in Czech magazines in...
Media responses to The End of Punk in Helsinki of Jaroslav Rudis
Džoldoševa, Seda ; Čeňková, Jana (advisor) ; Slanec, Jaroslav (referee)
This thesis aims to capture and dissect the response of both printed and online media to Jaroslav Rudis' book "The End of Punk in Helsinki" - from the date of publication in 2010 until the present day. For such analysis, the critical acclaim is even more important than just raw quantity of reviews. Therefore the goal of the thesis was reached by the analysis of critics' opinions. The text finds frequent, both praised and critized, matters in author's body of work. The critics' responses to the book were mostly positive. The most common criticism is author's tendency to simplify the content, trying to appease the masses at the expense of quality. The thesis also includes an interview with the author and his response to the criticisms, in order to cover the response of media to the book from all angles.
Application of social media in broadcast jouranlism (regarding Český rozhlas)
Sikora, Rostislav ; Maršík, Josef (advisor) ; Slanec, Jaroslav (referee)
The bachelor thesis analyzes the use of social media in radio journalism. The theoretical part describes social platforms that are widely used in the Czech Republic by both public and radio broadcasting companies on a daily basis. The first part theoretically characterizes each social media and describes its purpose. It also reveals phenomenons closely adherent to new digital technologies. Specifically convergence and participative culture. The practical part focuses on practices of radio journalism regarding its social media platforms. It particularly analyzes social media presence of Český rozhlas (the public broadcaster). The aim of this bachelor thesis is to find out up to what degree radio uses social media and to find out their importance in radio journalism.

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