National Repository of Grey Literature 53 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Strategic project plan of Letní tábor & Honzík
Dvořák, Jan ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Strategic project plan of Letní tábor & Honzík Objective: The main aim of this diploma thesis is to create quality and realistic strategic plan of the project Letní tábor & Honzík. The strategic plan will be compared with reality at the end of the project. Methods: The diploma thesis deals with marketing situational analysis. Key factors and strategic starting points are determined from SWOT analysis. The results are implemented into the BSC method, which serves to accomplish and implement the chosen strategy. The diploma thesis works with a strategic map that enables understanding of the relations between the individual strategic objectives. This thesis also uses the method of text analysis, documents and monitoring, especially for the area of social networks. Results: The strategic plan of the summer camp project was created based on the SWOT analysis and the determination of the company's strategic goals using the BSC method. Achieving the project's profitability and satisfied customers is essential to ensure the project's existence in future years. Both of these objectives were achieved. Keywords: strategic management, business analysis, business plan, financial analysis, children, planning, strategy, project realization, adventure sports and camp games
Marketing research of high school students' satisfaction with the offer and quality of sports facilities in Klatovy
Kudrnková, Lenka ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: Marketing research of high school students' satisfaction with the offer and quality of sports facilities in Klatovy Objectives: The main goal of this bachelor thesis is to evaluate, whether the high school students are satisfied with the offer and with the quality of sporting facilities in Klatovy. Based on the findings of the research, there will be measures suggested in order to improve the discussed factors. Methods: There is used a quantitative method of written questioning in the practical part of the bachelor thesis. The respondents are high school students studying in Klatovy. Results: The outcomes of the research are illustrated using pie charts and bar charts. The results showed that the respondents are rather satisfied with the offer of sporting opportunities. Some specific factors were evaluated as neutral. The worst score was given to the cleanliness of the toilets and showers. Keywords: sport, sports activities, free time, questionnaire, sport field
Marketing Research of customer satisfaction in the Prague Sports Center
Kejvalová, Elena ; Pecinová, Markéta (advisor) ; Janák, Vladimír (referee)
Title: Marketing Research of Customers' Satisfaction in a Prague Sports Centre Objectives: The main goal of this work is to gather information about customers' satisfaction in one Prague Sports Centre through marketing research. Then, based on that research, analyze the data so that conclusions and possible further recommendations for the management of the sports center can be made. Methods: In this thesis, both quantitative and qualitative methods of the marketing research were used. Qualitative in the form of two interviews that were held in the centre - one with the manager of the centre and the second one with two members of staff, last but not least a hidden observation of one sport class in the sport centre. Quantitative method was in the form of an electronic questionnaire filled in by 136 customers of the sport centre by computer in the hall. Results: This thesis has revealed that the sport centre is very popular among its customers but there are still few things to improve. The results of this work are also suggestions of some possible improvements that could lead to an increased attendance at the sport centre during less popular days and times while also increasing customer's satisfaction and total revenue. Keywords: marketing, customers' satisfaction, sport services, sport marketing, 7C,...
Marketing communication of the company engaged in the sale of cycling equipment
Chramosil, Lukáš ; Pecinová, Markéta (advisor) ; Janák, Vladimír (referee)
Title: Marketing communication of the company engaged in the sale of cycling equipment. Objectives: The purpose of this bachelor thesis is to create a proposal to improve the marketing communication of The Bike company for the upcoming season, based on the analysis and evaluation of the current marketing communication from the perspective of the customer and the company management. Methods: The qualitative and quantitative research method was used in this thesis. Specifically, an in-depth semi-structured interview with the company owner is used to obtain management data and written and electronic queries to obtain customer data. The thesis also used methods of observation and analysis of internal documents. Results: The result of this thesis is the concept of marketing communication for the upcoming season. The proposal will be submitted to The Bike management. Key words: Marketing, communication mix, advertising, promotion, event marketing, questionnaire
Human resource management in the chosen company
Barancová, Magdaléna ; Janák, Vladimír (advisor) ; Pecinová, Markéta (referee)
Title: Human resources management in selected company Objectives: The main goal of this bachelor thesis is to determine crucial shortages of personnel management and subsequently creation of proposals for improvement of personnel management of the company Decathlon. Methods: In the work method of qualitative interview was used consulted with the HR manager Jiří Matějovský then the method of quantitative questionnaire with employees and also the method of document analysis. Results: The bachelor thesis determined crucial shortages of personnel management and consequently proposed measures for improvement in the area of leading employees owing to improvement of evaluation, control and remuneration. Keywords: personnel management, company, personnel activities, employees
Communication strategy of the F2 fitness centre in Strakonice
Mařík, Michal ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
The title: The communicative stratégy of F2 fitness center in Strakonice The aim: The main aim of this diploma thesis is to propose new measures of the communication strategy for the following years. To obtain the data, there will be an analysis of the current communication strategy and the related awareness of population of Strakonice in terms of F2 fitness center in Strakonice. Methods: In this diploma thesis, methods in both qualitative and quantitative research were used. In terms of qualitative research, there were interviews (structured interview according to instructions) with the head of the fitness center and participating observations at F2 fitness center. Quantitative research was used mainly for the method of personal interviewing the individual respondents. The total number of respondents interviewed is 211. Results: The result of the diploma thesis is the proposal of new measures regarding the communication strategy of F2 fitness center in Strakonice. The measures contain some novelty in the field of modern communication that F2 did not have at the time of writing this work. This primarily concerns digital marketing, involving social networks focusing on PPC and CPM advertisement and their mutual interconnection between individual accounts. New measures also include the use of other...
Volunteering at the sports event Jizerská 50
Hořáková, Kristýna ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: Volunteering at the sports event Jizerská 50 Objectives: The aim of this diploma thesis is to evaluace the satisfaction of volunteers with the volunteer program at Jizerská 50. The partial task is to visit the event, compared to the previous year and proposic possible recommendations for improvement for other volumes of the Jizerska 50 volunteer program. Methods: The research was carried out using the qualitative form of observation and the method of interview, as well as by quantitative research form of questioning. The qualitative method was conducted through direct observation through out the volunteer program, where the authoracted, as the coordinator of a volunteer group. Another form was a unstructured interview with the main coordinator, and the quantitative research method was implemented through electronic questionnaires. Results: The results showed that volunteers evaluated satisfaction with the volunteer program at Jizerské 50 as above-average. They were happy with the volunteer program. The research has revealed and confirmed the short comics faced by the volunteer program. This was an area of transport, refreshment and excessive awareness before the start of the event. The author evaluated the volunteer program as very successful. If the company covering this program focuses on...
Marketing communication of Surf Camp
Stejskal, Jan ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: Marketing communication of Surf Camp Objectives: The purpose of this bachelor thesis is to create a proposal to improve the marketing communication of Surf Camp for the 2019 season. The evaluation of current marketing communication was achieved through both the standpoint of its customers as well as its management. Methods: Both qualitative and quantitative methods were used to evaluate the company's existing marketing communication. The main research methods used were questionnaire surveys, an in-depth semi-structured interview with the company's owner, internal data analysis and personal observation. Results: The result of this bachelor thesis is a proposal for improving marketing communication for the 2019 season. This proposal will be submitted to Surf Camp management. Key words: Promotion, advertising, online, social networks, WOM, public relations, event marketing.
Marketing mix of the JOYfit studio
Palátová, Kristýna ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of JOYfit studio Title: Marketing mix of JOYfit sports studio Objectives: The objective of this thesis is to analyze the current marketing mix of the JOYfit sports studio. On the basis of the gathered information suggest eventual adjustments of the current marketing mix, which should help the company to get a higher number of customers. Methods: In this thesis the evaluation of the current marketing mix was conducted using the marketing research. The qualitative method was used - informal interview and quantitative method specifically using the surveys. The other method used was the situational analysis using the SWOT analysis to determine the strengths and weaknesses, opportunities and threats. Results: The marketing mix of the JOYfit sports studio has very positive evaluation. The results of the research shown that some changes are needed only in a few areas. On the basis of the gathered results the suggestions for improvement has been made, mostly changes of these parts of the marketing mix: product, price, promotion, process and presentation. In the field of product, the suggested increases quantity of the group lessons. In terms of price is suggested to increase price for offered lessons. In the field of promotion, the suggested changes concern the up-to-date status of the...
Voluteering at Sport Event
Chaloupka, Martin ; Čáslavová, Eva (advisor) ; Pecinová, Markéta (referee)
Title: Volunteering at sport events Objectives: The main objective of this thesis is to identify the most important factors that motivate volunteers in Czech Republic to their participation at sport events. A questionnaire was distributed amongst the volunteers. Detected data should help the organizers to understand what kind of people the volunteers are and help with their future recruitment. Methods: The following methods were used when writing this thesis: case studies, the analysis of the relevant and available documents, written questioning. Results: Results of the survey show that most of the volunteers are younger than thirty years and that women are slightly prevailing among them. Volunteers valued following motives as the most important for their participation: I want to help make the event a success, I want to be beneficial, I want to spend my free time in a meaningful way. In comparison with the foreign studies, which are analysed in this thesis, it showed that volunteers in foreign countries consider similar motives as the most important. Keywords: Volunteering, volunteers, motives, motivational factors, sport events

National Repository of Grey Literature : 53 records found   1 - 10nextend  jump to record:
See also: similar author names
1 PECÍNOVÁ, Marcela Ludmila
Interested in being notified about new results for this query?
Subscribe to the RSS feed.