National Repository of Grey Literature 15 records found  1 - 10next  jump to record: Search took 0.01 seconds. 
Media image of gamers in czech mainstream and gaming media: during 2016 - 2018
Němečková, Petra ; Halada, Jan (advisor) ; Křeček, Jan (referee)
The thesis deals with the image of gamers in Czech media, specifically in the most read daily newspapers. Videogames are still a rather marginal topic within the Czech society, gamers are perceived as weird and socially isolated individuals, and in the worst case they are described as addicted and aggressive. Predictions for the future say that digital games will become a regular part of our lives, but before this happens, I set myself the goal to find out how contemporary Czech media depict people who like to play videogames. This task is important because, whether we want it or not, media represents a reflection of our society and it is also an element that can influence public opinion to some extent. However, if there is a goal to educate public sphere or change the perception of the gaming community, it is necessary to find out what is the current situation among the Czech society. In the theoretical part I deal with the environment in which the media texts are created and their impact on the recipients of the given content. At the same time, I also explain to the reader how gamers really look like. The practical part examines the seven most widely read Czech newspapers Aha!, Blesk, E15, Hospodářské noviny, Lidové noviny, Mladá fronta DNES and Právo. These are the best newspapers when it comes...
The new building of kindergarten, Brno - Žebětín
Němečková, Petra ; Sedlák, Radek (referee) ; Beneš, Petr (advisor)
This masters thesis deals with the drafting of project documentation of kindergarten. The block of flats is situated on flat land in the cadastral territory of Brno - Zebetin on parcel number 3195. The building has two floors and there in total 2 classes. The structural system is designed from the system Therm. Roofing flat roof with attic.
Trends in marketing of computer games
Němečková, Petra ; Klimeš, David (advisor) ; Vranka, Marek (referee)
1 Abstract This bachelor thesis deals with marketing of computer games with a focus on promotion. The game market is currently over-saturated, and companies are looking for ways to design and communicate their product in order to differ from a huge amount of similar titles. At first, the work focuses on the marketing mix of digital games, describing the specifics of the product of this market, the way of financing and the distribution channels, and introducing the reader to the new area of digital distribution. It is also necessary to define consumers and fans in order to complete the mix. Then, the work focuses on promotion, which is examined in detail through the framework of the communication mix. For the needs of the work, the mix was extended in the field of online communication and community work. The thesis asks in which way the games are specific, and how their communication is different. The work shows trends in communication, and at the same time demonstrates trends in the practical part. This part consists of a case study on the Witcher III: the Wild Hunt. Theoretical knowledge is linked to practical use here. Theory is also tested by a questionnaire survey that identifies what communication activities were so significant that they captured the player's attention. The work summarizes marketing...
Czech women poets in exile
After the introductory chapters dealing with problematics of living abroad including memories of writers and non-writers, the thesis presents literary (especially lyrical) work of women writers who have decided to live beyond the borders of Czechoslovakia between years 1968-1989. This requires reflection of the whole context of post-war period. The attention is primarily focused on topics, motifs and instruments of poetic language that are present or absent in the chosen collections of poetry and on their potential changeability as well. There are also discussed the causes of exile or emigration of poetesses as well as other hypothetical effects on their work that are based on socio-cultural events. The final chapter outlines the situation after the year 1989 when some of poetesses have chosen the comeback to their motherland, some of them have stayed abroad or they have decided for life that does not have to consist of decision for a single country.
Transfer of ownership right to land
Němečková, Petra ; Drobník, Jaroslav (advisor) ; Franková, Martina (referee)
1 Abstract Transfers of land ownership This thesis provides a clear and comprehensive explanation on the transfer of land ownership and institutions associated with this issue. Land from other things in the legal sense is so different that it raises the need to create specific legal regulations, which contain the basic institutions and principles of land law. The special nature of the land is determined by its specific characteristics that distinguish it from all other things. Although it has a long tradition of land ownership, it has still not developed it's uniform and comprehensive legislation. General law for the transfer of land ownership is a civil code. Special regulations are cadastral law and the law on registration of ownership and other rights in real estate, the law on transfers of agricultural and forest land, Land Act and others. Due to the adoption of a new civil code, there are some places to identify and compare to the current legal system, and possible adjustment for the future. The thesis is divided into four parts. The first part contains general characteristics of land ownership, and describes its object, subject, content, institutions and basic concepts that are associated. The second part deals with various ways of transfer of title to land. The basic meaning of transfer is when the...
Protection of Right to Fair Trial in Relation to Preliminary Ruling Proceedings
Němečková, Petra ; Tomášek, Michal (advisor) ; Král, Richard (referee) ; Smolek, Martin (referee)
v anglickém jazyce - English abstract Protection of Right to Fair Trial in Relation to Preliminary Ruling Proceedings Right to fair trial is one of fundamental human rights, which enables individuals to effectively invoke their rights and freedoms before a lawful, impartial and independent court. In Europe, the protection of this right is guaranteed at a multi-layer level, whose layers interact: first layer is formed by constitutional orders of individual States, second layer by institutions of European Union, in particular the Court of Justice of the European Union, and a third one, that of the European Court for Human Rights. In the European Union, the Treaties have introduced the mechanism of preliminary ruling with the aim of preserving unity within the Union and of ensuring coherent interpretation and application of European law by the courts of the Member States. Preliminary ruling proceedings ensure effective cooperation between national courts and the Court of Justice of the European Union. Art. 267 TFEU provides for an obligation to request a preliminary ruling for national courts of last instance (if none of the CILFIT case law conditions is met). Breach of this obligation may entail violation of right to fair trial at all three layers of human rights protection in Europe. Each European...
The Use of Media to Create a Media Image of Jaromír Nohavica
Němečková, Petra ; Köppl, Daniel (advisor) ; Štechová, Markéta (referee)
The intention of this work is to approach the practice used in the creation of the media image of the singer-songwriter Jaromir Nohavica. The first chapter defines the conception of public relations, personal marketing, the phenomena of image and reputation. The second chapter focuses on Jaromir Nohavica's career from the beginning until the year 2010. The third chapter is devoted to an analysis of statements and actions of Jaromir Nohavica in relation to the creation of the media image, media communication and personal marketing. Music record sale statistics published by the International Federation of Phonographic Industry, results of the Academy of Popular Music Awards (Akademie populární hubdy), Český slavík and Žebřík are used as examples of the impact of his self-promotional activities. The aim was to map the processes of communication and marketing activities of Jaromír Nohavica and their impact in practice. This thesis should serve as a guide for those interested in personal marketing and public relations, the creation of media image and their effectiveness.
The block of flats
Němečková, Petra ; Janíček, Vít (referee) ; Beneš, Petr (advisor)
This bachelor thesis deals with the drafting of project documentation of apartment building. The block of flats is situated on flat land. The building has three floors. There are a total of 5 units. Total capacity is 12 people. The structural systém is designed from the systém Porotherm. Roofing flat roof with attic. In terms of fire safety of buildings designed as a one fire zone.

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1 Němečková, Pavla
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