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Analysis of financing of endowment funds focused on human rights
Marková, Lucie ; Vymětal, Petr (advisor) ; Fleissner, Kamil (referee)
This thesis deals with the analysis of financing of endowment funds as one of the legal forms of non-governmental organizations. Specifically, it is focused on those that specialize in the human rights. The author specifies the environment and conditions under which the endowment funds work in general. The second chapter is focused on the characteristics of the group of the funds supporting human rights and evaluates their professionalism. The third chapter is devoted to the analysis of the selected types of their revenues and economic indicators. It also shows the example of four endowment funds and the various attitudes to their financing. Part of this chapter also indicates some of the current problems and challenges of this specific group of endowment funds.
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The concept of teaching macroeconomics at higher education institutions with economics-based curricula
Marková, Lucie ; Rotport, Miloslav (advisor) ; Asztalos, Ondřej (referee) ; Pavelková, Jaroslava (referee)
The ultimate objective of the present PhD thesis is to propose effective instructional methods to be employed in teaching macroeconomics as an academic subject, their selection being determined by the personality type recognition of the students of economics-based academic programmes. First, a current state of academic education and an increase in the number of university/college students, schools and faculties are analysed. Within the sector of higher education institutions (HEI) providing academic training in economic sciences, the focus is on the rationale of the inclusion of macroeconomics in their syllabi. Having conducted the quantitative research, the MBTI questionnaire being employed to measure personality types, the composition of academic study groups in the chosen economics-based schools was examined from the viewpoint of the given typology. An analysis of currently applied forms and methods of instruction in macroeconomics at the Private University College of Economic Studies (PUCES) is accompanied by the interpretation of their impact on the academic achievements of particular personality types. Based on the research findings, appropriate teaching methods are matched with respective personality types and subsequently with the entire study group comprising different types of personalities. The present dissertation thesis consists of an introduction, seven chapters and a conclusion. The introduction presents the aim of the thesis, an overview of the current state of relevant research on the topic as well as research hypotheses and methodology. Chapter 1 explores the current state of HEI programmes affected by soaring numbers of students, HEIs and their faculties. Chapter 2 focuses on macroeconomics as a scientific discipline and an academic subject incorporated in the syllabuses of the selected HEIs. Chapter 3 concentrates on academic teaching, outlining the philosophies, modes and methods of academic instruction. In chapter 4, personality typologies are exposed, focusing selectively on their development, emphasising those with significant social influence. The MBTI personality typology is given special attention, corresponding basic personality dimensions, dispositions and study successfulness being considered. Chapter 5 describes the results of the research of the student groups' structure according to MBTI typology in five chosen HEIs, summarizing the outcomes from the schools being tested. In chapter 6, macroeconomics examination results achieved by PUCES students are displayed, being related to respective personality categories in compliance with the above typology. In the last chapter, optimal methods and instructional approaches are suggested for teaching particular personality types of students, the heterogeneous composition of the study groups being taken into consideration.
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Fashion Show In The 21st Century
Marková, Lucie ; Veber, Jaromír (advisor) ; Krotký, Svatoslav (referee)
This Master's Thesis draws attention to established methods and procedures in the fashion design industry that are to be compared in the context of global changes and market opportunities. Special attention is given to the concept of fashion shows as the ongoing principal marketing instrument for fashion presentation. We analyze the individual elements of fashion show production, followed by the description of the theoretical mechanism of an on-line virtual fashion show. A part of the thesis is also dedicated to a general overview of the field of fashion design and a definition of the individual parts of fashion show as a market instrument in the context of the historical development of the field.In conclusion we show new opportunities in the sphere of fashion marketing, with respect to the changes in consumers' behavior in the second half of 20th century and the expected future changes in the first half of 21st century.
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Implementation of projects supported by EU funds
Marková, Lucie ; Potluka, Oto (advisor) ; Květoň, Viktor (referee)
The aim of this study is to compare companies and NGOs in the projects of EU Structural Funds. In the theoretical part were presented EU funds, in particular the European Social Fund and European Regional Development Fund. Then there was described the situation of companies and nongovernmental organizations in the Czech Republic. In the fourth section of the theoretical part are possible operational programs, which can be used by companies and NGOs. In the practical part there was selected for the qualitative research Operational Programme Humans Resources and Employment. Studied the effect of subsidized organizations like the Project on civic associations, charitable company, limited liability company and stock company before and after project.
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Evaluation of the investment project of photovoltaic power plant
Marková, Lucie ; Švecová, Lenka (advisor) ; Hospodka, Jaroslav (referee)
This thesis is divided into three chapters. The first chapter defines the objective of the work. The second section summarizes the theoretical and methodological part. Theoretical and methodological part deals with analysis of the area, preparation and implementation of the project, methods of evaluating investment and defines a project risk. The third part is the part of the application. It is about putting theoretical knowledge into practise. The third chapter contains an analysis of the area, description of the company, economic valuation and asessment of investment risk.
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Návrh podnikatelské strategie
Marková, Lucie ; Černá, Jitka (advisor) ; Hospodka, Jaroslav (referee)
Základním úkolem bude identifikace klíčových faktorů makrookolí a mikrookolí. Makrookolí bude zahrnovat analýzu politických, ekonomických, sociálních a technologických podmínek, s nimiž se podnik musí vyrovnávat. Mikrookolí se bude zabývat analýzou hybných změnotvorných sil a konkurenceschopností na trhu. Důležitou součástí je dále analýza vnitřních zdrojů a SWOT analýza.
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Finanční analýza společnosti SIM s r.o.
Marková, Lucie ; Boukal, Petr (advisor) ; Matějíčková, Lucie (referee)
Cílem bakalářské práce je shrnutí finanční situace společnosti SIM s r.o. Metodologická část práce vysvětluje základní metody finanční analýzy. Praktická část je zaměřena na finanční analýzu společnosti SIM s r.o. a výpočet stavových a poměrových ukazatelů. Závěr shnuje dosažené poznatky a doporučení pro další finanční řízení firmy
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