|
|
Marketing Campaign Proposal for a Selected Non-Profit Company
Terschová, Daniela ; Vaňková, Markéta (referee) ; Kaňovská, Lucie (advisor)
The thesis deals with the topic of marketing and its use in the field of non-profit organizations. In the first part, the theoretical background is defined, focusing on the broad and nowadays very topical topic of marketing, services and last but not least, the thesis focuses on the topic of non-profit organizations. In the second part of the thesis a selected non-profit company is described and the necessary analyses are made. In the last part of the thesis, based on the obtained data, suggestions for improving the marketing activities of the selected company are elaborated.
|
|
|
Membership in the sport association
Poláková, Kateřina ; Kohout, David (advisor) ; Svatoš, Martin (referee)
Membership in the sport association Abstract This thesis deals with the issue of membership in an association from the perspective of the applicable law and analysing the internal regulations issued by the associations themselves. The aim of the thesis is to comprehensively present the matters of membership in an association as the most common legal form active in the sports environment. The first part of the thesis is dedicated to the Right of association, on which the law of association is based. As well as the related issue of voluntary membership of athletes in sports organisations. The legal regulation influencing the form of sports associations is presented in the second part of the thesis. Attention is not focused only on the Civil Code as the leading document of the association law, but also on the Act on the Support of Sport and other regulations. The main association's regulation is the articles of association, which specify the association internal order. The association cannot be in existence without the articles of association at all. The internal regulations issued by the association also have an important position in the association, but their binding is not result from the Civil code. Previously it briefly introduces the association itself and the subsidiary association. Afterward it...
|
|
|
Proposal of Communication Mix for Tennis Club
Procházková, Nikola ; Zajícová, Ivana (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.
|
|
|
Evaluation of the Economy of Selected Organization
Tiefenbacher, Tomáš ; Pěta, Jan (referee) ; Lajtkepová, Eva (advisor)
Bachelor thesis is focused on the financial situation of non-profit organisation in 2011 - 2014. The aim of the first part is a theoretical knowledge of non-profit sector in Czech republic. We will introduce the non-profit organization with its financial situation described in the financial analysis, in the second part. The last – third part is presenting solutions, which should improve the whole financial situation.
|
|
| |
|
| |
|
|
Fundraising of Selected Non-Profit Organization
Pokorná, Kateřina ; Součková, Věra (referee) ; Lajtkepová, Eva (advisor)
The master‘s thesis deals with the creation of economic analysis and locating sources of funding for a non-profit organization named Duha. The master’s thesis consists of theoretical and practical part. The theoretical part describes the issues of non-profit organizations and fundraising. The practical part is focused on finding new possibilities to raise funds.
|
|
|
Sales Promotion and Advertising of Company
Rozmahelová, Tereza ; Procházka, Aleš (referee) ; Mráček, Pavel (advisor)
Bachelor thesis pursues the marketing communication of inBalance club, particularly the sales promotion and advertising. First part focuses on the theoretical area of marketing communication, communication mix and mainly sales promotion and advertising. Analytical part is devoted to the status quo of inBalance club, competition analysis and marketing research. Based on extensive research, the final chapter presents own suggestions and recommendations that should lead to improvements of inBalance club's marketing communication.
|
|
|
Information System for Association Management
Dvořák, Pavel ; Rychlý, Marek (referee) ; Kreslíková, Jitka (advisor)
The goal of this project was to study the informations needed to create information system for association Katolický dům Dačice, analysis and specification of the outcome and solution design and its implementation and testing. The software will be used to support manageing the association, administrating building and organizing activities and events. It was developed in PHP, HTML and JavaScript using frameworks Nette, Doctrine 2 and Bootstrap 3.
|
|
|
Student Club Project
Ďatelinka, Maximilián ; MLIS, Lucchi, MBA, (referee) ; Juřica, Pavel (advisor)
Tato bakalářská práce se zabývá způsobem implementace vybraných individuálních nástrojů projektového řízení za účelem vyvinutí projektové struktury pro Studentský Klub Mozaika. Analýza se zabývá popisem stávající situace a identifikuje místa pro zlepšení s pomocí nástrojů projektového řízení. V návrhové části jsou rozvrženy čtyři scénáře. Ve dvou z nich figuruje implementace nástrojů projektového řízení a navržení projektové struktury. Závěr shrnuje výsledky analýzy stávající situace a potenciální benefity použití navržené projektové struktury.
|
guest ::
