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Analysis of the construction cost estimation
Koukolová, Denisa ; Mrňová, Zuzana (referee) ; Tichá, Alena (advisor)
The subject of the bachelor thesis is the analysis of the price development of the extension of the kindergarten Újezd and selected items from the budget. The thesis is divided into theoretical and practical parts. The theoretical part explains the basic concepts of price theory, costing, construction budget and costs. The practical part examines the development of selected items and materials from the budget and the total cost of construction from 2016 to 2023. The output of this work is a description and graphical representation of the development of prices of works and materials.
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Proposal to improve the marketing mix of the company
Borovcová, Aneta ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
The bachelor thesis deals with a proposal for improving the marketing mix of a company that sells gardening equipment, tools and other products needed for garden maintenance. The thesis is divided into three main parts. In the first, theoretical part, the basic concepts of marketing, marketing mix and marketing environment are explained. The second, analytical part, contains an evaluation of the current state of the company by means of individual analyses. The last part presents suggestions and recommendations for improving the marketing mix.
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Determining the amount of insurance coverage for a structure damaged by a tornado
Souček, Martin ; Klika, Pavel (referee) ; Čech, Josef (advisor)
The diploma thesis deals with the issue of determining the amount of insurance compensation for a damaged object of a family house in the village of Hrušky in the Břeclav region. This work is divided into a theoretical and a practical part. In the theoretical part, terms related to insurance and real estate valuation are defined. The practical part is dedicated to the actual solution of the problem, where the object is valued in a cost way in three time periods. At the end of work, the itemized budget determines the cost of repairing the damaged object to its original condition and assesses the adequacy of the amount of the final insurance payment.
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Marketing Mix of a the hotel
Vychodilová, Iveta ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
This thesis focuses on the marketing mix of the Valáškův Grunt hotel. The thesis is divided into three parts, theoretical, analytical and propositional. The theoretical part contains definitions of basic concepts of marketing and marketing mix. The analytical part focuses on the introduction of the company, analysis of the external and internal environment and analysis of the current marketing mix. The last part of the thesis presents possible suggestions for improving the marketing mix of the company.
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Use of Product Price Discrimination in International Markets
Tempír, Stanislav ; Pavláková Dočekalová, Marie (referee) ; Luňáček, Jiří (advisor)
The thesis is aimed at making specific recommendations on price discrimination for a company operating in international markets. These recommendations are supported by calculations of purchasing power parity, price elasticity of demand and analyses of primary and secondary data from European markets. The thesis is structured in three main parts, the first dealing with the theoretical background, the second with the company and the selected markets and the last part with the recommendations themselves.
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Proposal for Changes of Marketing Mix of Concret Company
Floriánová, Aneta ; Kaláb, Tomáš (referee) ; Mráček, Pavel (advisor)
The diploma thesis focuses mainly on the analysis of the marketing mix of the company NAD s.r.o.. The company specializes in roofing, specificaly in the laying of thatched roofs, especially reed roofs. This thesis is divided into three parts. The first part will be focused on the issue of marketing. In the second part I will analyze the company. In the last part I will propose a suitable marketing solution for the company NAD s.r.o. based on the results of selected analyzes.
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Rent Price Development in the Selected Location
Elisová, Martina ; Dřínovský, Lukáš (referee) ; Vítková, Eva (advisor)
In the given period (i.e. 07/22-03/23), this thesis monitors the development of the rental housing market and the acquisition prices of real estate in the apartment segment in the South Moravian region. The aim of this thesis is to answer the question of which dispositions are currently the most interesting for investors. This thesis provides only the description and interpretation of the obtained data. It does not provide predictions and does not consider the possible growth potential of the market price of apartments.
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Determining the price of ancillary budget costs of the construction of a family house of ancillary budget costs
Hrdá, Gabriela ; Trtílek, Petr (referee) ; Tuscher, Martin (advisor)
The bachelor thesis is devoted to the problem of determining the price of ancillary budget costs of the construction of a family house. In the theoretical part, the budget costs are divided into elementary and ancillary costs and are described in more detail. More emphasis is placed on the ancillary costs, which are then discussed in the practical part. Its output is a list of items of ancillary costs that should be considered in the construction of the family house and their valuation. The summation gives the approximate total amount, which is then compared with the ancillary costs of the selected realized projects and also with the percentage rates reported by companies ÚRS and RTS in relation to ancillary costs. Finally, a price indicator for ancillary costs per unit of measurement and purpose is determined.
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Analysis of the Real Estate Market in the Selected Location
Meškanová, Tereza ; Krejza, Zdeněk (referee) ; Vítková, Eva (advisor)
This bachelor's thesis deals with the analysis of the real estate market with apartments in the city of Brno in the given period of time in 2022 and 2023. First of all, it defines the basic concepts terms related to this issue. Subsequently, it briefly presents the environment in the form of the basic characteristics of the city of Brno and a brief introduction to the market and its development. It establishes criteria and divides them into two basic groups – main and minor. Based on these criteria, it then evaluates their influence on the unit price of the apartment for individual years. In the last part, it compares the two evaluated years in terms of the influence of the criteria and in terms of price. And last but not least, it advises future apartment buyers on what parameters to focus on when choosing an apartment.
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Proposal to improve the marketing mix of the company
Bábíčková, Veronika ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
The bachelor thesis focuses on analyzing the marketing mix of a company that manufactures and distributes pools to various European countries, followed by proposals for its improvement. The thesis is divided into three main parts. The first part deals with theoretical foundations related to the topic of the thesis. The second part includes an analysis of the current state of the company, which results in identifying shortcomings or areas for improvement. The third and final part presents proposals based on the analysis of the current state of the company.
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